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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

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Resource Allocation Strategies for Digital Transformation

Biznology

One effective way to allocate resources is to take a three-pronged approach: Focus your own engineers on developing market differentiating features and capabilities. Use external expertise to develop and integrate non-differentiating services that can’t be bought off the shelf. Use cost-effective SaaS offerings for the rest.

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How to Easily Track Your Offline Campaigns

Ontraport

With so much attention on online marketing, it can be easy to forget that offline campaigns are still a viable option for many areas of the market. In fact, offline marketing — using channels including billboards and postcards — can now be seen as a way to stand out in the saturated online marketplace. box or mail slot.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. Creating educational #content can differentiate your brand, says @johnoxford1. It’s a key market for us.

Class 99
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How to Start an SEO Business

seo.co

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. That’s where good SEO agencies come in. Close deals.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. I got a job, it was another dead end job in a restaurant, I was being trained by a 19-year-old kid who was more interested in eating soup than doing anything else. We all have interests.