BuzzSumo

MAY 9, 2019

In fact, measuring and tracking your content goals/results is an integral component of a successful content strategy – a concept I teach in my Content Strategy & Marketing Course. For my content platform, the Write Blog at Express Writers, I use BuzzSumo to monitor my top-shared blogs and their respective engagement statistics.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

SalesIntel

APRIL 21, 2021

B2B marketers are prioritizing database maintenance and hygiene with each passing quarter. This is in line with an industry-wide move toward data-driven decision-making, which has led marketers and salespeople to look for scalable database management and growth methods. Here are some of the eye-opener statistics for bad data.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

The ABM Agency

JANUARY 8, 2021

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer. Ad placement.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

Circle Studio

JUNE 27, 2019

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Your value proposition should address these things, and it should be unique from other firms in the industry so that you can differentiate yourself from your competitors. Map content to the client lifecycle.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

6sense

OCTOBER 26, 2021

She challenged us to embrace the role of Chief Market Officer. In other words, to drop the -ing from our title and from our priorities, and to put the market back in marketing. We needed to step up and be the voice at the table that represents the market. Here’s how I see the role of the Chief Market Officer today.

Work Management 62

Work Management Forecasting Ideal Customer Profiles Differentiation 62

Bluetext

JULY 15, 2022

In a world where businesses are constantly challenged by a sea of sameness, bold messaging and design are crucial pieces of a marketing strategy that can propel you to the forefront of your industry. Even non-marketing materials contribute to this.

Top of Funnel 26

Top of Funnel B2B Thought Leadership Thought Leadership Content 26

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. . Example: Formstack. . .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. Example: Formstack.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

SmartBug Media

OCTOBER 2, 2019

When marketing multiple senior living communities , it often makes sense to introduce as much consistency as possible across locations. As a marketer, this is hugely appealing to me. We initially piloted this test at three communities and saw great, statistically significant results. Just click play below. Why was our test flat?

Communities 61

Communities Top of Funnel Marketing Strategy Marketing & Strategy 61

6sense

FEBRUARY 9, 2018

There’s no doubt that the marketing world is an ever-changing landscape, with new flashy technology at every turn, a trendy methodology released every other day and “magic bullets” left and right. But at the end of the day, all of those things mean nothing if they’re not accomplishing every marketers number one goal: driving demand.

Demand 48

Demand Demand Generation Top of Funnel Account Based Marketing 48

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 63

Top of Funnel B2B Marketing Work Management Marketing Management 63

FunnelEnvy

JANUARY 19, 2018

The marketing team asked lots of questions, but the VP of Marketing stayed silent. The often cited Harvard Business review quote from the widely distributed article The Surprising Power of Online Experiments supports years of evidence from digital leaders suggesting that high velocity testing is one of the keys to business growth.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Martech Advisor

NOVEMBER 21, 2019

That’s why chatbot-based conversations are fast becoming a marketing norm. In this article, we dive deeper into this trend and explain: What is conversational marketing? 4 tips to help create your conversational marketing blueprint for 2020. 4 conversational marketing tools that should be on your radar.

Conversion 57

Conversion Marketing Management Tips Paid Search Agency 57

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 90

Sales Management ROI Planning Work Management 90

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

QuanticMind

NOVEMBER 6, 2018

It may come as no surprise, then, that the majority of industries and market segments have found and are continuing to find ways to leverage that data to their advantage — into conversions, higher ROI and ultimately profit. For digital marketing and advertising, IoT can clearly help create new customer opportunities.

Advertisements 45

Advertisements Advertising Funnel Advertising Mobile Advertising 45

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

accelerate agency

OCTOBER 21, 2020

Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. Utilise content marketing.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

QuanticMind

NOVEMBER 6, 2018

It may come as no surprise, then, that the majority of industries and market segments have found and are continuing to find ways to leverage that data to their advantage — into conversions, higher ROI and ultimately profit. For digital marketing and advertising, IoT can clearly help create new customer opportunities.

Advertisements 40

Advertisements Advertising Funnel Advertising Mobile Advertising 40

Convert

SEPTEMBER 16, 2022

He can pull lots of case studies from his agency Frictionless Commerce, deep research, and 13 years of marketing experimentation to convince you that your biggest and quickest wins are right on the product page. She stays curious about anything and everything related to marketing, neuroscience, psychology, and statistics.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. That’s where good SEO agencies come in.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

SalesIntel

JANUARY 10, 2024

Smart buyers understand that digital audience data influences ad performance. But mediocre data can deplete your marketing budget – or, worse, your client relationship. You might call it your relevant market or your sales addressable market.) Let’s get started. Can you define the size of your ideal customer profile?

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

QuanticMind

MAY 23, 2019

Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their fingertips that can be used to qualify the impact of marketing initiatives. Consider impressions and click-through rates.

PPC 40

PPC Advertisements Advertising SEM 40

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

QuanticMind

MARCH 27, 2019

Search Engine Marketing is a complex strategy that will only grow more challenging in the future. Ignoring Deep Funnel Data. Years of historical revenue, click and conversion data Third party analytics or tracking data Deep funnel or offline revenue data Lifetime value data or other internal metrics that are custom collected.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. The highest-ranking answer? ‘No

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

QuanticMind

FEBRUARY 21, 2019

Yet surprisingly, many businesses today often don’t consider differentiating their marketing strategy across devices. But mobile marketing isn’t just about delivering the same message on a smaller screen. Here are seven key tips to follow if you want to cultivate and sustain a strong mobile marketing strategy: 1.

Mobile Marketing 40

Mobile Marketing Mobile Advertising SMS Top of Funnel 40

B2B Digital Marketer

MARCH 18, 2021

If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. It provides a fresh and impactful approach to connecting with new audiences in this digital era. Let’s take you through it all.

ROI 95

ROI Top of Funnel Planning Work Management 95

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Valasys

MAY 7, 2020

Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors. While using SEO for building high-quality link-building, content marketers must ensure that their content is of high-quality.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Zoominfo

JULY 21, 2019

When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. In comparison, 86% of B2C marketers use content marketing ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Is anyone out there? Does anyone care? Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130