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Anything Goes Marketing

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

In addition, you don't need a fancy-pants flash developer to engage your audience - you can create the podcast yourself. If you're team can't come up with any ideas, here are a few to get them thinking: Interview a few of your customers regarding a specific challenge that they faced and how your service/product helped them overcome this.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. This post as an example, was written from the product of social media (Twitter). I hope you enjoy it and I encourage you to follow the Tweeters that I mention below.

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Spice up your emails - Link to your video demos

Anything Goes Marketing

A recent MarketinsgSherpa webinar has demonstrated that when trying to book meetings, including a link to a video demo about your products payed off big time. Have a great product? This will make sure that you are maximizing your marketing and development dollars.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Think about how you can time the changes to your pictures to promote events or product launches. Movies are jumping into the Twittersphere – check out: [link] Think about an upcoming event or a new product release – would it make sense to create a unique Twitter account? That is a good use of Twitter for your marketing efforts.

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How to Adjust Your Landing Pages For Search

Anything Goes Marketing

The first line says " Thanks for your interest in our white paper for developing the organization & governance plan ". It has a call to action right at the top which outlines how to purchase the product and has a good first paragraph that summarizes the product. That doesn't make sense coming from a Google search query!

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Improve Your Email Copy, Improve Your Conversion Rate

Anything Goes Marketing

In this article he states: The key to developing an effective e-mail campaign is to remember that everything about your e-mail copy should be focused on one objective – getting the recipient to click through to your landing page. Everything else, including branding, product details and awareness, is secondary.

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Is Your CRM Naked?

Anything Goes Marketing

You should even see comments from your developers on how a new feature has enhanced a customer's use of your product. You should know which email was sent to the prospect, when and by whom. You should know if there any outstanding technical support issues.

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