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5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. What are AI ethics?

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10 Email Marketing Trend Predictions from the Experts

Litmus

This will give email developers opportunities to experiment and build proof of concepts demonstrating AMP capabilities and use cases that will benefit their users. BIMI will become the de-facto indicator of visual trust in email. AMP email will start to change email’s role. Brian Westnedge, Sr.

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iOS 15: What you need to know

DotDigital

Organizations at every level, are developing new, more agile, digital marketing strategies. But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. Apple’s update is an opportunity for brands to build trust among its users.

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5 Fantastic Strategies to Win Corporate Buy-in for Your Marketing Plan

Allocadia

As CMOs continue to gain influence within their organizations, it’s vital to establish alignment amongst the C-Suite on the objectives and corporate vision so the entire organization is moving in unison towards one common goal. Plan and budget strategically and predict revenue performance. Connect your systems in the cloud.

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Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Here’s how.

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Data Privacy (Archive)

The Customer

Data Privacy (archive). 10 min Optimizing CX with Cloud-Based Digital Identity September 27, 2021 Your CIAM system facilitates your customers’ trust in your brand. 14 min Does Strong Data Privacy Make for Stronger Security? Rather than web scraping, it will be more transparent. 9 min It’s Data Privacy Day.

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