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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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Ethical data management is a win for marketers

Martech

As more data is being collected and more organizations have access to it, it becomes important to have robust data protection laws to ensure that we as consumers are not only aware and consent to the sharing of our personal information, but also that our information is handled with the appropriate level of care and accountability.”.

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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

Companies that choose to appropriately embrace this technology are likely to improve and optimize countless processes within their organization. Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications.

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). Prioritize Transparency in Your Company.

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9 ESG Factors to Rethink the Way You Do Business

Televerde

Social impact is how a business cares for the people it impacts, including employee safety and care, human rights, labor standards, customer care, and privacy protection. Governance ESG metrics measure whether a company is run in a way that remains accountable, inclusive, and transparent. Moral Standards and Transparency.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Data Processing Agreement — This is common among all privacy laws. Put simply, it means an organization needs to draft a legal template where it describes the personal data processing activities taking place when using a service or product. It otherwise requires organizations to use standard contractual clauses or users’ consent.

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2023 Data Privacy Laws: What Every Marketer Needs to Know

Bluetext

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. So let’s break down what this legislation means, who it applies to and more importantly how you can comply.

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