Martech

OCTOBER 15, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. Here are some ways to orient your organization toward data ethics: Hire a Chief Data Ethics Officer. “At

Ethics 104

Ethics Work Management Marketing Management Paid Search Agency 104

Scoop.it

JANUARY 24, 2023

Although BIMI requires an exhaustive course of action, it is definitely worth the effort, especially for large organizations and enterprises. However, the challenge is that the data is spread across the organization in several databases that are not in sync with each other.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

DECEMBER 7, 2022

In fact, DMARC may just be a means to an end for a marketer to encourage their companies to adopt BIMI, but the ancillary benefits DMARC provides in authenticating legitimate mail and stopping exact-domain spoofing should benefit the entire organization and brand and make BIMI a cross-functional initiative. Brian Westnedge, Sr.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Bluetext

DECEMBER 8, 2022

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. So let’s break down what this legislation means, who it applies to and more importantly how you can comply.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

The Customer

APRIL 14, 2020

11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Marketers need a more transparent approach to collecting the information required to deliver personalized experiences consumers expect.

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62