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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Identity’s significance may vary; it is crucial, but not always to the degree presumed.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. Mobile Native Ads Native ads blend with organic content, making them look less like ads.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

People already made a decision about buying and now without us bugging them with an exit poll or a widget, they’re actually organically sharing their experience. Mail Privacy Protection (MPP) has made sure of that. Like paid ads, you can test your organic content on social to improve engagement.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

People already made a decision about buying and now without us bugging them with an exit poll or a widget, they’re actually organically sharing their experience. Mail Privacy Protection (MPP) has made sure of that. Like paid ads, you can test your organic content on social to improve engagement.