Choozle

APRIL 12, 2022

Retargeting is a digital marketing tactic that uses data captured from several sources, including first-party data and the Choozle Smart Container Tag, to show your ads to users who have previously demonstrated interest in your product. Read a case study showing how a brand drove a 1.64x RoAS with their retargeting strategies.

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

Content4Demand

NOVEMBER 5, 2021

Do you have any use cases that demonstrate how intent data has been effectively integrated into a content strategy??. One case study to highlight is Imprivata , a global healthcare IT security company. Check out additional True Influence case studies here.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Only B2B

OCTOBER 3, 2023

Optimized Sales Efforts: By focusing on MQLs, your sales team can channel their efforts toward prospects who not only demonstrate interest but are also more likely to make a purchase. Develop drip email campaigns that deliver personalized content based on the prospect’s behavior and interests.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Zoominfo

AUGUST 8, 2019

They’ll recognize your case studies and content, respond to your emails and are more likely than the standard prospect to demonstrate interest in what you have to offer. These people all know how you work, what you’re capable of and – as long as you parted on good terms – can act as your champion. Utilize personal networks.

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

Anteriad

JANUARY 3, 2023

Whether it be the use of predictive analytics, big data, case studies, or creative persona development, almost everyone has a recipe for the perfect campaign cocktail. Quite simply, intent data zeroes in on the signals that indicate a person is in the market for your particular product or service.

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

Martech

FEBRUARY 16, 2022

Let’s say you invest in one electric vehicle Company like Tesla, you might be interested in Rivian which has an IPO that’s either rumored or happening. That might be an interesting session for you to attend because you’ve demonstrated interest in the electric vehicle category,” said Perry.

Advertising Channels 85

Advertising Channels Personalization Multi-Channel Paid Search Agency 85

DealSignal

APRIL 10, 2024

Clicking on ads with keyword terms (intent topics) like “services,” “software,” “outsourcing,” “consulting,” “providers,” “companies,” and “reviews.” ” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Huptech Web

MARCH 31, 2023

Customers who use site search are often more likely to purchase because they have already demonstrated intent. Studies have shown that customers who use site searches are likelier to purchase those who do not. Increases Conversion Rates Site search can also help in improving the conversion rates of eCommerce stores. 90% of U.S.

eCommerce 52

eCommerce Practices Customer Satisfaction Best Practices 52

Vision Edge Marketing

AUGUST 22, 2023

Analyze and interpret data : You will need to utilize advanced analytics techniques, such as machine learning algorithms, to analyze the data and identify patterns and signals of intent. Sarah is more than a contact and connection; she has moved to the conversation stage in her journey.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

SalesIntel

SEPTEMBER 13, 2021

A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

Martech

MARCH 10, 2022

Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g.,

Account Based Marketing 99

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 99

Hubspot

OCTOBER 26, 2022

Study up on how to tailor your messaging to accommodate cold leads. If you want access to a base of active, engaged, vocal prospects who work at businesses that fit your ideal customer profile, seek out these kinds of online destinations — but if you're interested in pursuing this lane, be sure to study up.

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

JangoMail

MARCH 23, 2016

Fewer emails to targeted recipients that demonstrate interest? Segmentation Case Study. Recipients want custom content that’s important to them. Blasting the same content to all recipients isn’t exactly what they have in mind. A quality list increases your email ROI. You’re already saving time and money. Tell them you miss them.

Segmentation 40

Segmentation Click Rate Blast Campaigns Open Rate 40

Sprout Social

SEPTEMBER 28, 2022

Selected recipients will exemplify strong leadership abilities and demonstrate interest in computer science or software engineering. Each year, eight Black/African American college seniors will be awarded an $11,000 USD merit-based scholarship.

Peer-to-peer 18

Peer-to-peer Demonstrating Intent Communities Education 18

Terminus

APRIL 26, 2022

Think: new product announcements, case studies, or downloadable content. You’ll want to set up a view within Salesforce that filters accounts with intent groups and data. We recommend filtering your competitive intent keywords like the brand names of your competitors. Figure out the logistics. Decide on your flow.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Content Standard

JANUARY 29, 2016

According to a study from Trusted Media Brands , advertisers are shifting their marketing dollars away from banner and display ads and toward richer forms of content, namely mobile video marketing. Inbound thrives when it is building loyalty and trust among an audience that has already demonstrated interest in a brand.

Mobile Advertising 40

Mobile Advertising Mobile Marketing Advertisements Advertising 40

Televerde

NOVEMBER 14, 2019

Most impressively, a Monetate Research study (via Retail Dive) found that 93% of businesses with advanced personalization strategies saw their revenues rise in 2018. It’s an effective strategy because it focuses ads on prospective customers who have already demonstrated interest in your brand by visiting your website.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Launch Marketing

JULY 11, 2017

As they move down the funnel, support interests exhibited and provide highly-focused content such as case studies, white papers or webinars. Personalizing your ABM campaigns to match the buyer’s journey demonstrates interest in your target accounts and knowledge in their business.

Account Based Marketing 48

Account Based Marketing Top of Funnel Enterprise Management Marketing Strategy 48

Ledger Bennett

MAY 7, 2020

Content Examples: Whitepapers, case studies, reports, webinars, Ebooks, Gated Blog Posts, Guides, Competitive Comparison Charts. To become an MQL a user must demonstrate interest by signing up for a newsletter, filling in a form, downloading content, etc.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

SmartBug Media

OCTOBER 9, 2019

Study, adapt, and test to make your strategy as powerful and productive as possible. Promoting the content to new contacts in your pipeline who have demonstrated interest in the topic via email. Studies have shown that companies see a huge increase in leads when they build additional conversion paths.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Binary Demand

MAY 24, 2024

Interest: As prospects engage with your brand, they demonstrate interest by exploring product pages, subscribing to newsletters, or participating in webinars. Consideration: Progressing further, potential buyers evaluate if your solutions align with their needs by delving into product reviews, testimonials, and case studies.

Top of Funnel 89

Top of Funnel B2B Sales Lead Ranking Enterprise Management 89

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. Lead scoring and prioritization : Use predictive purchase data to weigh your lead scoring model.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

DiscoverOrg

AUGUST 7, 2018

“Intent data” is online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic. This includes: Downloads of whitepapers, case studies, tech publications. Get the study: What Data Points Lead to Higher Conversion Rates and More Sales? Use cases for Intent data.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Binary Demand

MAY 17, 2024

Deliver more information and effective case studies to nudge leads toward closure. 2) Make use of lead scoring Lead scoring consists of assigning a “grade” to a lead who provides their contact information, aligns with your Ideal Customer Profile (ICP) and buyer personas, and demonstrates interest in buying your product.

Lead Ranking 52

Lead Ranking Lead Nurturing Sales Qualified Leads Lead Scoring 52

Hubspot

OCTOBER 12, 2016

While there are plenty of studies and articles that allude to what makes social media advertising successful , ad performance depends largely on your ability to create ad content that feels natural or organic (aka native advertising ). What makes you click on ads? 4) New York Times.

Paid Search Agency 28

Paid Search Agency Ads Examples Cost Per Thousand 28

CoSchedule

JANUARY 24, 2023

Download Now [table of contents] Research The Blog Post Topic Audience Start by brainstorming topics in which your target audience has demonstrated interest. Or you can download it manually here. What are the hot topics people are discussing in your niche? Be part of an existing conversation.

Process 100

Process Wikipedia Paid Search Agency Lead Scoring 100

Zoominfo

MAY 21, 2021

Give priority to companies that demonstrate interest and purchase intent — before they initiate the buying process with a competitor. Marketing and sales teams can better personalize initial outreach with resources that match whatever accounts are already looking for. Lead scoring and prioritizing accounts.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Rev

JANUARY 18, 2023

That’s why we recommend studying the exegraphics of your current best customers to create a more comprehensive ICP. Well, you could find it by studying things like a company’s website, job postings or messaging from PR campaigns. But they don’t provide the deeper insights that truly define your ideal customers.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

DiscoverOrg

AUGUST 7, 2018

“Intent data” is online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic. This includes: Downloads of whitepapers, case studies, tech publications. Get the study: What Data Points Lead to Higher Conversion Rates and More Sales? Use cases for Intent data.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Adobe Experience Cloud Blog

AUGUST 3, 2018

Infographics, cheat sheets, slides, case studies. Engagement: users have demonstrated interest with downloads or form-fills, but are not quite ready to buy. Here’s how we segment at Marketo: Buyer Stage. Ideal Assets. Awareness: users know about your brand, but have yet to engage.

Multi-Touch Attribution 94

Multi-Touch Attribution Conversion Marketing Attribution Webinar Metrics 94

Oktopost

JUNE 13, 2023

You can read the full case study here. Flipping between social channels, constantly refreshing those notifications for some sign of a customer-in-need (or even just a lead demonstrating interest) is not the way to do it. The trick is to make it time efficient, and not a burden.

Touchpoints 75

Touchpoints Social Media B2B Thought Leadership Media 75

Hubspot

JULY 19, 2019

For the leads who subscribed to our blog, we might look at what content they're regularly consuming, or information we know about the company they work for, in order to ensure the ads they see reflect the topics around which they've demonstrated interest.

Hubspot 74

Hubspot CRM Budget Programs Lead Scoring 74

Terminus

OCTOBER 30, 2017

Watch the recording of the webinar below, and read on for three ABM case studies from the masters. ” We also use Bombora intent data within the EverString platform to identify companies demonstrating intent to purchase solutions like ours. First, 4 Things to Know About Account-Based Marketing (ABM).

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. As an example, suppose you run a remodeling business and have a form on your website that visitors can fill out to request free consultations.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Albacross

JULY 17, 2018

If they perform certain actions which demonstrate interest in your product, such as…. Case studies. Here’s how it works: A B2B marketing platform will pool together all the data they have on a lead, and automatically score and grade them based on this data. Image source. Visiting your website multiple times. We’re talking….

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40