Martech
APRIL 9, 2024
Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”
Martech
APRIL 19, 2024
Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.
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Martech
JANUARY 24, 2022
AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. The post Prioritizing data privacy leads to brand trust appeared first on MarTech.
Porch Group Media
SEPTEMBER 20, 2022
Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.
Blue Flame Thinking
SEPTEMBER 13, 2021
This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy.
Martech
APRIL 18, 2022
Customers’ increasing privacy expectations is yet another challenge for marketers when it comes to gaining trust. ” He added, “In short, it seems like privacy is much more a part of the conversation.” ” It can’t be said enough — customers expect privacy. . Click here to download!
Salesforce Marketing Cloud
OCTOBER 26, 2021
Consumers want and expect the ability to control their personal data, retain the right “to be forgotten,” and actively manage their privacy preferences. What does data privacy mean for small and growing businesses? Dig into data privacy law. In this primer, learn what GDPR, CCPA, and other laws might mean for your SMB.
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