Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Programmatic ad-buying. As users see more relevant ads, click-through rates improve, leading to a better ROI.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 108

Contently

JANUARY 11, 2023

Consumers can’t leave the house without seeing an ad. But data also requires sound rules and governance to ensure you follow consumer privacy laws. The information could include demographic information, behavioral interactions with your brand site or product, social conversations, purchase history, and more. Easy, right?

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Martech

DECEMBER 7, 2023

This includes: Demographic data (age, gender, income level, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) Leveraging AI, you can predict which customers are most likely to convert by analyzing factors such as demographics and browsing history. What about data privacy?

Paid Content 71

Paid Content Acquisitions Cost per Acquisition Marketing AI 71

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Cross-platform (web, app and email) ad exposure data. Ad Ops team.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Valasys

APRIL 22, 2024

Targeted advertisements : Paid advertisements are displayed to a specific audience based on demographics and interests. Website Opt-in Forms: Offer valuable content such as e-books or webinars in exchange for email addresses, building a permission-based list. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

SmartBug Media

JANUARY 17, 2020

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. It’s also important to consider how demographic and other data such as gross annual income, family size, or age is managed. Privacy by Design. Email Marketing Managers and GDPR.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Martech

JULY 12, 2023

With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Data privacy and compliance take precedence; all personally identifiable information (PII) is encrypted and masked. What are data clean rooms?

Enterprise Management 89

Enterprise Management Work Management Marketing Management Advertising Agencies 89

Salesforce Marketing Cloud

FEBRUARY 14, 2022

For a publisher or media provider, the result is ever-escalating tension between privacy and personalization: the need to build a rewarding and relevant experience for subscribers in the context of an environment that makes data sharing itself somewhat suspect. When it comes to privacy, people are paradoxical.

Personalization 52

Personalization Ad Exchange Privacy Terms and Conditions 52

Zoominfo

SEPTEMBER 18, 2018

But as marketing technology has advanced, so too has personalization—marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. Yet, the prospect immediately starts to see ads for that product when scrolling through their personal Instagram feed.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

RebelMouse

SEPTEMBER 6, 2023

There are several ways to obtain second-party data, including: Business partnerships Data management platforms (DMPs) Customer data platforms (CDPs) Data exchanges Benefits and Uses of Second-Party Data Leveraging these platforms allows businesses to aggregate data from multiple sources and create a unified view of their customers.

Paid Search Agency 52

Paid Search Agency Ad Exchange Customer Satisfaction Mobile Advertising 52

Porch Group Media

OCTOBER 25, 2021

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Martech Advisor

SEPTEMBER 25, 2019

Mobile devices carry almost every aspect of their users’ lives, and the future of digital, mobile and in-app advertising lies in marketers’ abilities to customize and personalize ads as much as possible. But so far, technology has not advanced to allow seamless buying and selling of programmatic ads in these super apps.

Mobile Advertising 88

Mobile Advertising Advertising Agencies Advertisements Advertising 88

ClickZ

OCTOBER 11, 2019

An increasing percentage of OOH inventory is bought and sold programmatically , which allows buyers to deliver ads at specific times and to refresh creative quickly depending on a variety of factors, including location, time and audience data. New buying platforms are purposefully designed to look and feel like digital ad platforms.

Marketing Budget 88

Marketing Budget Branding Brand Identity Planning 88

Porch Group Media

OCTOBER 8, 2020

Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items added in the shopping cart in an online store) or to record the user’s browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past).”. Emerging Alternatives.

Purchase Intent 59

Purchase Intent Planning Privacy Aggregators 59

Digilant

MARCH 3, 2022

When searching for a recipe or an answer to a random question on Google, consumers are accustomed to skimming over digital display ads. With that growth curve and the unique ad formats available for in-game advertisements, you can imagine why games are such an opportunity for advertisers. What Are In-Game Interstitial Ads?

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

Only B2B

AUGUST 21, 2023

Email addresses collected through automated tools can be automatically added to specific email lists based on predefined criteria. Ad campaigns and sponsored posts can be set up to target specific demographics and industries. This enables businesses to send targeted messages that resonate with the leads’ interests.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Litmus

MAY 26, 2021

Demographic information, such as their location, industry, and company name, can be used to further personalize subject lines and offers. Fingers cover approximately 45 pixels on a screen, and V12 suggests adding a 10 pixel padding to account for clumsy fingers. Fingers are not precise tools. Consider loading speeds.

Branding 114

Branding Brand Identity Trigger Marketing Mobile Marketing 114

Liveintent

MARCH 23, 2021

And they’re offering a whopping 75 new audience segments based on interests and demographics to help advertisers improve their targeting. “We realized about two years ago that we were sitting on a huge amount of data that can be privacy-safe and transparent for our users.

Ad Frequency 62

Ad Frequency Ad Exchange Custom Publishing Acquisitions 62

Unbounce

JULY 6, 2020

Unlike other pages on your website, a lead capture page only has one goal: exchange a lead magnet (or reward) for your visitor’s info. Get this exchange right, and you’ll be able to turn more of your fans and observers into full-fledged leads and customers. When you click on the ad, the business pays a certain amount per click.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Act-On

FEBRUARY 26, 2024

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Data Cleaning/CRM Appending

AUGUST 27, 2020

Exchange it with the thought leaders and then, get to it. It doesn’t matter how you carry out this conversation, via a Facebook ad or email marketing campaign, reach out and speak up. Watch this reel of much-admired ‘ Unstereotype Experiment’ by HUL for marketers that challenged the way they think of their targeted demographic.

Conversion 52

Conversion Social Marketing Enterprise Management Tips 52

Martech

DECEMBER 1, 2021

With so much personal data going digital, consumers are now aware of gaps in their online privacy. The bottom line is that the exchange of value for data is going to be fundamentally different,” he said. Adhere to consumer privacy legislation. He added, “That’s a sensible thing when you think about it.

Privacy 117

Privacy Enterprise Management Work Management Marketing Management 117

Bannerflow

JULY 12, 2019

It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site. You may even have read articles on how programmatic advertising will improve ad performance for your brand. How does programmatic advertising work? Read more here.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Hubspot

JULY 23, 2019

She adds, "We’re seeing Snapchat make a play to provide more relevance to new demographics, especially with the gender-swap feature's popularity. And with Facebook’s push for privacy and connections with friends and family , Facebook Groups could be seen as a new channel as the newsfeed becomes more challenging.". But, like Musical.ly

Social Media 101

Social Media Social Marketing Media Planning 101

QuanticMind

AUGUST 30, 2018

Not to mention, new data privacy regulations like GDPR are changing the way that companies worldwide approach gathering and sharing private consumer data. If you advertise on Facebook, you may be wondering how changes to the social media platform will impact your reach and ad results. Why Facebook Is Changing Ad Targeting.

Paid Content 40

Paid Content SEM Paid Search Agency Ads 40

Adobe Experience Cloud Blog

APRIL 9, 2014

Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation. But before we get to this partnership, we need to understand why these two worlds (of ad tech and of marketing automation) were separated in the first place. The Ad Tech World.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Ads 48

Oktopost

MARCH 24, 2024

While TikTok may be the most recent focus of the government’s social media fears, its potential ban reflects broader questions about privacy issues on major social media platforms and search engines due partly to their targeted advertising capabilities. On a personal level, the fear of data privacy is real.

Paid Content 81

Paid Content Advertisements Advertising Privacy 81

Litmus

FEBRUARY 27, 2024

The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. It’s not so easy anymore. Enter: The post-cookie era.

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86

readwrite

APRIL 29, 2010

Although the privacy issues surrounding Facebook’s new, opt-out only data sharing policies are making people uncomfortable, one area where folks are apparently happy to have their private data shared is on their mobile phones. And nearly half of those users are responding to the included location-based ads.

Customer Surveys 40

Customer Surveys Mobile Advertising Ads CTR 40

Spiralytics

JANUARY 9, 2023

If you haven’t heard the news, Google has decided to pull the plug on third-party cookies due to data privacy concerns. This move is part of the search engine’s larger strategy, Privacy Sandbox, a less intrusive solution to targeted advertising. 2. Look for second-party cookie partners. 3. Bring back contextual targeting.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Planning Ad Exchange 124

Online Marketing Institute

JANUARY 4, 2011

Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

illumin

JANUARY 22, 2024

Meta continues to power advertisers’ core advertising strategies as the platform develops and innovates, bringing a top-the-of-the-line ad performance. Several years later, it introduced ‘Sponsored Stories’, a desktop ad program that placed paid ads directly on users’ news feeds as well as expansion to mobile ads.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Work With Us What Is Programmatic Advertising?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Martech

MAY 12, 2022

This via the new My Ad Center feature which the search-engine giant unveiled its annual I/O Summit event yesterday. . My Ad Center is supposed to let users like, share or block any ad across selected Google properties. They’ll also be able to find out who paid for the ad, and why they, specifically, were targeted with it.

Google 78

Google Ads Advertising Agencies Ad Exchange 78

Hinge Marketing

SEPTEMBER 29, 2022

That way, when a reader wants to learn more about a topic, they can exchange a small amount of personal information—most importantly their email address—for a more in-depth piece of content. Digital ads have two major advantages over traditional print, television and radio advertising. First, is cost. That’s your choice.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139