Spiralytics

JANUARY 29, 2023

Having an influx of data presents many opportunities for brands since they can use this information to make better decisions. But in the case of microtargeting, consumer data, individual interests, and demographics are analyzed further to help entities reach small groups and individuals.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Convince & Convert

JULY 24, 2019

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. What is the overall desired outcome of being present on this platform? They don’t think of those channels in aggregate as “television programming.”

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Outgrow

DECEMBER 30, 2020

These parameters can vary on the basis of demographics, tastes, and preferences. Demographic. Another way you can improve your lead segmentation through interactive content would be through demographic segmentation. This will also allow you to be informed of the top trends of every demographic. Psychographic.

Segmentation 52

Segmentation Lead Ranking Lead Scoring Outgrow 52

Navigate the Channel

JANUARY 2, 2024

The Aging Review Dilemma While online reviews are undoubtedly valuable, the issue of their aging presents a conundrum for both consumers and businesses. Remember, this is not a demographic thing as much as it is a psychographic one. Go to the psychos, not the demos when evaluating!)

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

seo.co

MAY 11, 2021

Typically, market segmentation involves creating subsets of your market based on factors like needs, demographics, interests, priorities, and other criteria. With careful market segmentation, you’re able to niche down and reach very specific demographics. Demographic. Demographic segmentation is the most basic.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Unbounce

JULY 6, 2021

If you peek at the “Spend Controls” section of the page, you’ll see that the landing page presents features as benefits first. Try techniques like demographic segmentation and psychographic segmentation that give you an overview of your typical customer. Image courtesy of Procurify. Top-notch imagery.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Hubspot

AUGUST 11, 2020

Targeted advertising allows you to use demographic information, including location or age, to surface ads to relevant audiences. Behavioral targeting uses web behavior as the determining factor, instead of demographics. You can also choose psychographics, like interests and values. Be wary of producing too many.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Heinz Marketing

OCTOBER 15, 2021

You may ask respondents to describe their experience with your brand, but a better option would be to ask them to rate their experience, and then present a list of adjectives for them to select from that would accomplish the same thing. It is faster for everyone and less prone to human error. So, how do you get useful survey responses?

Customer Surveys 117

Customer Surveys Tips Planning Sample 117

Convince & Convert

MARCH 8, 2017

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. What is the overall desired outcome of being present on this platform? They don’t think of those channels in aggregate as “television programming.”

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Sage Marketing

OCTOBER 2, 2023

Uncover valuable insights into your potential customers, categorizing them based on demographics, psychographics, and behavioral patterns. Provide them with sales collateral, such as informative brochures and presentations, to facilitate their interactions with potential customers.

Startups 52

Startups Marketing Analytics Tools Marketing & Strategy Marketing Strategy 52

SalesIntel

AUGUST 23, 2021

In the present age, technology is a catalyst for companies to drive revenue expansion. Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. Every business is powered by technology. How does SalesIntel provide you with technographic data? What is Technographic Data?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

PureB2B

JULY 19, 2021

While demographic breakdowns are useful, psychographic segmentation may provide more accurate details about your target. Psychographics is related to your audience's views, beliefs, and habits, and this information is beneficial when planning an experiential marketing campaign. Sharable experience is important.

Planning 62

Planning Psychographics Business Work Management 62

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. What are the demographic and psychographic characteristics of your current or prospective customers? How will you transcend (hopefully) likes and engagement? Will you measure ROI?

Social Media 167

Social Media Social Marketing Marketing & Strategy Marketing Strategy 167

Unbounce

JUNE 17, 2021

It can also be the assumption that your future self will have the same wants as your present self. Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. Projection bias assumes other people have the same beliefs, attitudes, and thought patterns as you do. Not you, I’m sure.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Identifying your influencers- Tech or talent?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. Let’s look at Dove, the company that makes beauty bars, not soap.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

B2B Marketing Traction

SEPTEMBER 21, 2012

Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. What can an Outsource Chief Marketing Officer (CMO) do for your startup? Validate your product or service concept through research and analysis.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

Biznology

JUNE 13, 2017

While the quality and presentation of the high-end coconut oil might very well be enough to convince most people to accept a review bottle of the oil, the fact that the purity of the oil is the direct result of a personal suffering might make it personal enough. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Unbounce

SEPTEMBER 16, 2021

They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. In the example below, Noom leverages the high-yielding keyword “diet” to capture the attention of its target audience and present a bold alternative. Demographic data alone won’t cut it.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Binary Demand

MAY 17, 2023

Demographic segmentation : This requires segmenting your email list by age, gender, geography, and occupation. Psychographic segmentation: This involves segmenting your email list based on subscribers’ personality traits, values, and attitudes. What are your target audience’s demographics? Where are they in the sales funnel?

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Valasys

NOVEMBER 21, 2019

The trends from intent-data can be combined with B2B marketing topics & B2B personalization trends including the demographic, psychographic, technographic, firmographic & ‘fit-data’ as well as based on psychographic analysis of the audiences on the website, can be used for segmenting & sub-segmenting the market into diverse clusters.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

FEBRUARY 20, 2023

When you divide a broad market into smaller groups in order to concentrate on a specific demographic of potential clients, you are creating targeted leads. Based on the following, you can define a sector of possible clients: Segmenting based on demographic factors such as gender, age, marital status, education, religion, and race.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Ranking 40

SalesIntel

MARCH 22, 2023

By combining technographic and firmographic data with other types of data such as demographic and psychographic data, you can create highly targeted audience segments more likely to be receptive to your marketing messages. It is a consumer segmentation class, such as Demographics and Firmographic data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Sprout Social

APRIL 9, 2020

Brands have an opportunity in these dark days to be the helpers we’re all looking for, so take stock of what you can offer your customers and audiences that can have a much-needed positive effect as they weather the unprecedented challenge presented by a global pandemic. We’re all in this together, and we need each other more than ever.

B2B Thought Leadership 137

B2B Thought Leadership Webinar Metrics Communities Psychographics 137

Marketing Insider Group

JUNE 26, 2012

Visualize the audience you are targeting based on a combination of demographics and psychographics. ” And I truly believe there is some great stuff in here, presented in a candid and simple way. The Content Marketing Checklist. Identify the business goals content can help you achieve and which metrics you will track.

B2B Marketing 100

B2B Marketing Advertising Agencies Content Marketing Paid Search Agency 100

Optinmonster

DECEMBER 22, 2022

Lead scores are calculated based on demographic, psychographic, or firmographic data, traffic source, and engagement metrics such as click and open rates. 2-step optins are signup forms that first present visitors with a multiple choice question before showing the email signup. Custom Forms. 2-Step Optins.

Lead Generation 89

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 89

Tony Zambito

MARCH 25, 2011

Gathering some good demographic information as well as finding voluminous reports on what is being purchased. Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Kapost

MAY 9, 2016

Appeal to the Psychographic , Not Demographic. While her brand primarily reaches a younger, female audience, Tyra is clear that she targets a psychographic, not a demographic. We believe that unless we can present a 10-minute TED talk on the idea, then it’s not worth throwing into the mix.

Psychographics 48

Psychographics Business Television marketing Demographics 48

Sharpspring

FEBRUARY 3, 2022

Demographics. Psychographics. How do you present your offering’s value and price, and how does that compare to your competitors? Packaging/Physical Evidence: You can say all you want about your brand, but if your presentation doesn’t jibe with your target audience, you’ll struggle to reach them. Sociographics.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Hubspot

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Create highly detailed buyer personas using psychographics instead of traditional demographics. You don’t even know where to start.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Convince & Convert

MAY 4, 2015

The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Angie continued, “A basic audience profile covers demographic (who), geographic (where), and sometimes behavioral (how) factors. Why do they buy? Why don’t they buy?

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

ClearVoice

MAY 3, 2021

Using dynamic content to present relevant offers or topics can help educate and inform your visitors while underlining why they might want to continue maintaining a relationship with you. Most experts understand various ways of targeting, through geography, psychographics, demographics, and personas, just to name a few.

Banners 98

Banners Content User-Generated Content Paid Search Agency 98

flux.la

JUNE 30, 2020

Demographics. Psychographics. After gathering this data, you can sort your customers by demographic, psychographic, and behavioral qualities. Finding this would involve answering the following questions: What does your brand present as a solution to a customer need? Consult your business data.

Segmentation 52

Segmentation Planning Psychographics Opt-out 52

KoMarketing Associates

JANUARY 26, 2016

Doing so will give credibility to your decisions, reduce the chances of failure, and help you present a clear social media ROI to your board members.”. Go Beyond Demographics. While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further.

Social Media 96

Social Media Media B2B Tips 96

Hubspot

APRIL 6, 2020

This entails a detailed profile of the target customer, including their company size, psychographics, and buying process. This should span everything from the sales presentation to closing techniques. This should be based on a prospect’s engagement history and demographics. Sales presentation. Prospect qualification.

Webinar Metrics 81

Webinar Metrics Marketing & Strategy Budget Programs High Quality Lead 81

Optinmonster

MARCH 16, 2020

Customers need to be presented with cross-sells or upsells. Psychographics. What can you deduce about your subscriber’s psychographics from your data? Psychographics are traits like personality, values, opinions, attitudes, interests, and lifestyles. New subscribers need to be nurtured. Change in Engagement.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Content Marketing Institute

NOVEMBER 5, 2017

This group doesn’t need to share demographics or psychographics. To learn more about how to truly put your audience first to grow a successful content marketing program, access presentations from dozens of Content Marketing World speakers who talk about this very thing. Click To Tweet. And, here’s the thing.

Psychographics 110

Psychographics Paid Search Agency Customer Satisfaction Lead Ranking 110