Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SmartBrief - Marketing

MAY 19, 2024

Through analyzing customer purchasing patterns, demographics, and seasonal purchasing trends, businesses can optimize their sales strategies, inventory management, and marketing campaigns. Another use case for predictive analytics is in forecasting demand through historical data, weather forecasts, and upcoming events.

Marketing AI 60

Marketing AI Forecasting Cross-Selling Loyalty 60

Marketing Insider Group

SEPTEMBER 12, 2023

AI does a good job analyzing this data, identifying trends , and predicting user behaviors. Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. Audience Targeting.

Marketing AI 268

Marketing AI Distribution Content Marketing Content 268

Marketing Insider Group

MARCH 25, 2024

Segmentation Video Source: Ignite Visibility Divide your audience into segments based on their: Preferences Behaviors Demographics When you know your audience segments, you can create campaigns that speak directly to their interests, increasing engagement and conversion rates. So, how do you make the most of your marketing database?

Peer-to-peer 250

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 250

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making.

Allocation 96

Allocation Marketing & Strategy Business Forecasting 96

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Top Rank Marketing

DECEMBER 29, 2023

B2B Leaders Say Supply Chain Management Systems Are Most Important to the Customer Journey 17 percent of a B2B buyer’s complete purchasing journey is spent with a sales representative, with 44 percent of B2B buyers in the millennial demographic preferring no sales representative communication at all, while 87 percent of B2B leaders in the U.S.

Paid Search Agency 139

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 139

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Engagio

JANUARY 30, 2024

They are often used for predicting quantitative outcomes like stock prices, sales and revenue forecasts, customer lifetime value, etc. Time Series Model This model is a statistical technique for forecasting future values based on historical data, especially when the data is sequential and time-dependent. Predicting sales growth.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Heinz Marketing

JANUARY 24, 2024

AI-driven CRM platforms, machine learning algorithms for customer segmentation, and predictive analytics for forecasting sales trends are just a few examples. Impact: AI enhances the efficiency of CRM processes, provides personalized interactions based on customer data, and helps in forecasting sales trends and customer behaviors.

CRM 110

CRM Marketing AI Marketing Management Customer Satisfaction 110

Top Rank Marketing

DECEMBER 20, 2023

Robin Dimond , CEO and founder at Fifth & Cor, touts great Pinterest successes from the male demographic, including with an automotive client. Research keyword trends and topics. It’s been forecast for years, but most marketers anticipate 2024 to be the year it crumbles. Larry Kim , CEO at Customers.AI and Mac Cosmetics.

Paid Content 138

Paid Content Search Marketing Promotion Advertising Agencies 138

SalesIntel

MAY 13, 2024

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Importance: Targeted Marketing: Demographic data helps you understand the specific demographics you are catering to.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

EMagine B2B Blog

JANUARY 20, 2020

Morgan’s annual healthcare conference immediately after closing out 2019, I’m digesting a lot of informal data that’s come out of a slew of conversations with clients, partners, founders, friends, providers, investors and anyone else who’s been willing to talk shop and healthcare trends with me. Healthcare Trends To Follow In 2020.

Trends 83

Trends Marketing Management Pricing Price 83

Top Rank Marketing

APRIL 22, 2024

AI and machine learning algorithms are very good at spotting trends in large data sets. Advanced behavior-based segmentation Traditionally, marketers have relied on demographic attributes to create segments, with a reliance on third-party data. Where AI really shines in marketing is in data analysis.

Lead Ranking 135

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 135

Inbox Insight

JANUARY 15, 2024

This type of data is part of a broader technology market segmentation, which also includes demographics and firmographics. Forecasting : Technographic data can provide insights into market trends and help identify high-intent prospects, improving conversions.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 105

Salesforce Marketing Cloud

MARCH 7, 2024

These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. Demographic segmentation Demographic segmentation is sorting your email list based on attributes like age, income, gender identity, language, ethnicity, and more.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. Sample this.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Navigate the Channel

DECEMBER 1, 2023

A couple of caveats to start: Yes, predictive analytics can exist without artificial intelligence (the field has for years in some form, including weather forecasts), but AI enriches them in ways that serve us in real time. Predictive AI uses patterns in historical data to forecast future outcomes or classify future events.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

ClearVoice

MAY 7, 2024

It goes beyond basic segmentation’s broad categories, focusing instead on detailed criteria like behavior, demographics, engagement levels, purchase history, and individual preferences. By understanding the distinct preferences and needs of each demographic group, you can craft offers and messages that really hit the mark.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Content personalization AI personalizes content based on customer behavior, preferences and demographics. Why this surge?

Marketing AI 117

Marketing AI Lead Ranking Work Management Lead Scoring 117

Brandpoint

FEBRUARY 4, 2020

Marketers today place a stronger reliance on the use of big data to predict consumer behavior trends and to better reach new and existing customers. In the most basic definition of the phrase, it simply refers to large data sets that are analyzed to reveal trends and patterns. What is Big Data?

Allocation 145

Allocation ROI Forecasting Banner Ads 145

Lead Forensics

APRIL 16, 2024

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. Leverage AI for Predictive Sales Forecasting (Improved Sales Forecasting Accuracy by 10-15%) Sales forecasting doesn’t have to be a guessing game.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

SalesGrape

SEPTEMBER 14, 2023

By leveraging data analytics techniques, businesses can refine their targeting strategies, identify trends, and ultimately generate more qualified leads. Trend Identification: Data analytics allows businesses to identify emerging trends within their target market.

Telemarketing 70

Telemarketing Lead Ranking Lead Generation Lead Scoring 70

Choozle

MARCH 20, 2024

Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership. This demographic represents prime earning and spending positions, emphasizing the importance of targeting them through CTV or alternative channels.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

SocialPilot

FEBRUARY 26, 2024

Marketing is a data-driven activity, and AI makes it easy to analyze large sets of data to identify trends , behaviors, and patterns to make informed decisions. Forecasting Sales Imagine if you could predict the outcome of your marketing campaigns and forecast your sales. Wouldn’t it be an amazing power to have?

Marketing AI 70

Marketing AI Work Management Marketing Budget Marketing Management 70

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Valasys

JANUARY 8, 2024

It is capable of processing massive volumes of data from a variety of sources — social media, internet behavior, and demographic data. It may also forecast trends and customer preferences, helping marketers to keep one step ahead of their competitors.

Marketing AI 40

Marketing AI Allocation Paid Search Agency Funnel Advertising 40

Sprout Social

JUNE 26, 2023

This means, when they process customer experience data they can dig into audience demographics, interests, trending topics and other factors to provide increasingly accurate insights over time. These are critical for anticipating market trends and informing decisions around inventory control, marketing spend and other investments.

Marketing AI 102

Marketing AI Ideal Customer Profiles Allocation Analysis 102

SmartBrief - Marketing

JANUARY 23, 2024

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. Benefits and challenges of CTV advertising With linear TV, marketers mostly depend on broad demographic groups connected to broadcast dates. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5

Marketing Strategy 87

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 87

SocialPilot

MARCH 11, 2024

Additionally, AI enables marketers to personalize content by analyzing audience data and trends, ensuring that influencer campaigns effectively resonate with specific audience segments. Predictive analysis lets marketers forecast the potential ROI of future campaigns based on historical data and trends, leading to more informed decisions.

Marketing AI 74

Marketing AI Advertising Agencies Planning Work Management 74

Digilant

APRIL 23, 2024

Behavioral and Demographic: Targeting by behavioral patterns and demographic information. Audience Targeting Start by defining your target audience based on factors such as demographics, interests, listening habits, and behaviors. Smart Speakers: Targeting smart speakers like Amazon Echo, Sonos, Google Nest, and others.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Salesforce Marketing Cloud

JANUARY 26, 2024

Why knowing the difference between MQLs and SQLs is important Moving a lead from MQL to SQL Hit your forecast with real-time pipeline insights What could you do with relevant insights at your fingertips? Sell smarter, take action, and hit your forecasts. Improve your forecasting What is a marketing qualified lead (MQL)?

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Sales Management 59

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 106

Social Media Ideal Customer Profiles Media Customer Satisfaction 106

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Heinz Marketing

DECEMBER 22, 2023

Identify patterns and trends to understand what interests and engages your audience. Segmentation and Targeting What it is: Divide your audience into segments based on factors like industry, demographics, preferences, and behavior. How to implement it: Deploy tracking tools and AI algorithms to gather and interpret user behavior data.

Personalization 67

Personalization B2B Eye-Tracking User-Generated Content 67