Marketing Insider Group

SEPTEMBER 12, 2023

AI does a good job analyzing this data, identifying trends , and predicting user behaviors. Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. Audience Targeting.

Marketing AI 260

Marketing AI Distribution Content Marketing Content 260

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. It is used to identify patterns and trends in data for informed decision-making. Traditional analytics, in contrast, requires more manual data analysis. What is AI analytics?

Analytics 108

Analytics Enterprise Management Work Management Business 108

Engagio

JANUARY 30, 2024

Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. Transform data into an analysis-ready format. They are often used for predicting quantitative outcomes like stock prices, sales and revenue forecasts, customer lifetime value, etc. That’s predictive analytics. Find missing values.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. It’s utilized to automate complex data analysis tasks and processes, including image and speech recognition, enabling businesses to streamline operations and improve efficiency.

Marketing AI 114

Marketing AI Lead Ranking Work Management Lead Scoring 114

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making.

Allocation 91

Allocation Marketing & Strategy Business Forecasting 91

SalesGrape

SEPTEMBER 14, 2023

By leveraging data analytics techniques, businesses can refine their targeting strategies, identify trends, and ultimately generate more qualified leads. This analysis helps identify patterns that can be used to tailor future campaigns for maximum effectiveness.

Telemarketing 73

Telemarketing Lead Ranking Lead Generation Lead Scoring 73

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Heinz Marketing

JANUARY 24, 2024

It uses data analysis about customers’ history with a company to improve business relationships, focusing on customer retention and driving sales growth. AI-driven CRM platforms, machine learning algorithms for customer segmentation, and predictive analytics for forecasting sales trends are just a few examples.

CRM 100

CRM Marketing AI Marketing Management Customer Satisfaction 100

Sana Commerce

JUNE 3, 2024

The concept is straightforward, but getting the most out of your sales data analysis requires a considered and methodological approach. Your customer’s browsing and purchasing behavior reveals their demographics, preferences, interests, and buying habits.

B2B Sales 52

B2B Sales Top of Funnel Marketing AI B2B 52

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Marketing AI 100

Marketing AI Ideal Customer Profiles Allocation Analysis 100

SalesIntel

MAY 13, 2024

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Top Rank Marketing

DECEMBER 29, 2023

B2B Leaders Say Supply Chain Management Systems Are Most Important to the Customer Journey 17 percent of a B2B buyer’s complete purchasing journey is spent with a sales representative, with 44 percent of B2B buyers in the millennial demographic preferring no sales representative communication at all, while 87 percent of B2B leaders in the U.S.

Paid Search Agency 114

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 114

Top Rank Marketing

APRIL 22, 2024

Where AI really shines in marketing is in data analysis. AI and machine learning algorithms are very good at spotting trends in large data sets. As AI grows more sophisticated, it is also able to take on unstructured data that historically would have required human analysis.

Lead Ranking 104

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 104

Brandpoint

FEBRUARY 4, 2020

Marketers today place a stronger reliance on the use of big data to predict consumer behavior trends and to better reach new and existing customers. In the most basic definition of the phrase, it simply refers to large data sets that are analyzed to reveal trends and patterns. What is Big Data?

Allocation 145

Allocation ROI Forecasting Banner Ads 145

Lead Forensics

APRIL 16, 2024

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. Build Stronger Relationships with AI-Driven Customer Sentiment Analysis (Increased Customer Retention Rates) Understanding your customers’ sentiment is crucial for building lasting relationships.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

EMagine B2B Blog

JANUARY 20, 2020

Morgan’s annual healthcare conference immediately after closing out 2019, I’m digesting a lot of informal data that’s come out of a slew of conversations with clients, partners, founders, friends, providers, investors and anyone else who’s been willing to talk shop and healthcare trends with me. Healthcare Trends To Follow In 2020.

Trends 83

Trends Marketing Management Pricing Price 83

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

ClearVoice

MAY 7, 2024

It goes beyond basic segmentation’s broad categories, focusing instead on detailed criteria like behavior, demographics, engagement levels, purchase history, and individual preferences. By understanding the distinct preferences and needs of each demographic group, you can craft offers and messages that really hit the mark.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

SocialPilot

MARCH 11, 2024

To achieve this, AI makes use of various techniques, such as sentiment analysis and machine learning algorithms that sift through extensive social media data to identify influencers who align with a brand’s objectives and target audience. However, this is not the case with AI.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Navigate the Channel

DECEMBER 1, 2023

A couple of caveats to start: Yes, predictive analytics can exist without artificial intelligence (the field has for years in some form, including weather forecasts), but AI enriches them in ways that serve us in real time. Predictive AI uses patterns in historical data to forecast future outcomes or classify future events.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

SocialPilot

FEBRUARY 26, 2024

Marketing is a data-driven activity, and AI makes it easy to analyze large sets of data to identify trends , behaviors, and patterns to make informed decisions. Forecasting Sales Imagine if you could predict the outcome of your marketing campaigns and forecast your sales. Wouldn’t it be an amazing power to have?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Zoominfo

AUGUST 31, 2020

Job titles involved : Executives, directors, and managers of product development, product marketing, marketing strategy, sales intelligence, marketing intelligence, and competitive analysis. The success of offer expansion can increase if companies conduct a competitive analysis of the strengths and weaknesses of other products in the market.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Valasys

JANUARY 8, 2024

Data-Driven Insights AI is a data collection, analysis, and interpretation powerhouse. It is capable of processing massive volumes of data from a variety of sources — social media, internet behavior, and demographic data. It also supports dynamic pricing, allowing advertisers to get the most bang for their buck.

Marketing AI 40

Marketing AI Allocation Paid Search Agency Funnel Advertising 40

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 104

Social Media Ideal Customer Profiles Media Customer Satisfaction 104

SalesIntel

APRIL 24, 2024

These tools are the backbone of your strategy, facilitating research, planning, execution, and analysis across various stages of bringing a product or service to market. For instance, surveys help collect customer feedback, while data analytics platforms provide insights into market trends and demographics.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Heinz Marketing

DECEMBER 22, 2023

Here are some actionable strategies for B2B marketers looking to incorporate AI and personalization into their arsenal: Behavioral Analysis What it is: Use AI to analyze how users interact with your digital touchpoints, such as your website, emails, and social media. Adjust your content and marketing strategies based on these insights.

Personalization 67

Personalization B2B Eye-Tracking User-Generated Content 67

PureB2B

APRIL 29, 2022

In the traditional sense, a reactive approach to social media refers to quickly jumping on trending topics, crafting relevant content that can be posted fast, and cementing your brand firmly within the current zeitgeist. Some of the most useful applications for B2B marketing include: Forecast Modeling. What is Reactive Social Media?

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

Top Rank Marketing

APRIL 22, 2024

Where AI really shines in marketing is in data analysis. AI and machine learning algorithms are very good at spotting trends in large data sets. As AI grows more sophisticated, it is also able to take on unstructured data that historically would have required human analysis.

Lead Ranking 52

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 52

Salesforce Marketing Cloud

AUGUST 17, 2023

But generative AI takes that analysis to the next level. AI can then create retail pricing scenarios that balance inventory, demand, and margin – along with generating new and innovative content based on that analysis. As AI monitors demand, you can be alerted when inventory levels and pricing trends change throughout Cyber Week.

Pricing 52

Pricing Price Planning Lead Ranking 52

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

SalesIntel

DECEMBER 26, 2023

Data Analysis: AI algorithms analyze vast amounts of data to identify patterns and behaviors that indicate a lead’s potential to convert into a customer. This analysis includes demographic data, online behavior, engagement history, etc. AI helps prioritize high-potential leads for faster and more effective follow-ups.

Marketing AI 52

Marketing AI Lead Management Lead Ranking Lead Scoring 52

ClearVoice

JANUARY 8, 2024

Adjust strategies in response to emerging trends and shifts in consumer behavior. Use it to measure KPIs such as engagement and post reach, as well as understand audience demographics and preferences to tailor future content and advertising campaigns Google Ads reports: Analyzes the performance of Google Ads (formerly AdWords) campaigns.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

SmartBug Media

JULY 13, 2023

Additionally, the in-depth data available on user demographics, interests, and behavior can help you create highly targeted and personalized content that resonates with your audience, leading to higher engagement rates. This means businesses can identify and address any obstacles that may be preventing conversions.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Huptech Web

JUNE 9, 2023

They dive into consumer data and trends to understand what people buy, how they react to ads, and even how they behave. They can forecast customers’ needs, desires, and behaviors, which is like having a crystal ball for marketing. Targeting Highly targeted audience based on data analysis.

Paid Content 52

Paid Content Planning Marketing AI Marketing Analytics Tools 52

ClickZ

NOVEMBER 19, 2020

From predictive analytics, to online conversations, there are incredible amounts of insights ripe for analysis. You might see seasonality trends tied to COVID-19 cases in a geographic area, where sentiment changes from summer to winter and can then use that sentiment to soften or ramp up messaging or leverage different types of influencers.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144