Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. And we’ve got examples.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Lake One

NOVEMBER 24, 2020

One area of business we were especially interested in gaining some outside perspective on was sales. So, to help jumpstart your 2021 digital sales strategy, we invited some of the best and brightest in B2B sales strategies and technology for a discussion on breaking through to buyers when business environments are turned upside down.

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Zoominfo

JUNE 15, 2020

Most other sales development representatives could say something similar. Sales Voicemail Statistics Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and frustrating method of sales prospecting communication — voicemail.

Cold Calling 113

Cold Calling Zoominfo Response Rate Work Management 113

DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. SiriusDecisions, a global B2B research and advisory firm, has historically identified data management proficiency in the following ways: Impact : Measures revenue, marketshare, and profit.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Sales pros spend hours a day on manual and administrative tasks. Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. How much time?

Marketing AI 77

Marketing AI Top of Funnel Lead Scoring Lead Ranking 77

PureB2B

MAY 30, 2022

A comprehensive sales strategy should involve all of the steps that take place in a sale, from who you'll target and how you'll target them, to the tools and processes you'll use. Benefits of a Sales Strategy. Benefits of a Sales Strategy. Inbound Sales vs. Outbound Sales vs. Account-Based Marketing.

Account Based Marketing 62

Account Based Marketing Lead Ranking Marketing & Strategy Lead Scoring 62

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Here are four ways our new platform empowers marketers to effectively and efficiently land their target accounts.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

DiscoverOrg

APRIL 11, 2019

We have mad respect for the classics – but we’ve updated the sales reading list for 2019. Outbound Sales, No Fluff – by Rex Biberston and Ryan Reisert. The full title of this book is the first baller move of many: Outbound Sales, No Fluff, Written By Two Millenials Who Have Actually Sold Something This Decade.

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Zoominfo

MARCH 21, 2022

The Great Resignation has created one of the hottest labor markets in living memory. As candidates explore their options and leaders seek to fill newly vacated seats, speed-to-engagement has become one of the most critical elements of the recruitment process. Here we take a look at the benefits of automating your recruitment processes.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

DiscoverOrg

SEPTEMBER 20, 2016

Sales development is now the need-to-know skill set for growth and enterprise companies. In a recent interview, David Hershenson of TOPO points out “Sales development reps demonstrate higher levels of success when provided with a training program or academy that seeks to develop their skill sets and grooms them for Account Executives roles.”.

Top of Funnel 120

Top of Funnel Enterprise Management Cold Calling Template 120

Zoominfo

JULY 24, 2019

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change. Ready to learn more?

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. . Example: Formstack. . .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. Example: Formstack.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Account-Based Marketing.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. integration to add maximum personalization to your sales drip campaigns.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. The beauty of sales prospecting with video is that in just under two minutes , you can: Catch a prospect’s attention by emailing a video personalized made just for them. Show a quick demo of your product.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

SEPTEMBER 14, 2021

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Post-Sale 5. Ditch the (Old) Script 3.2

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Zoominfo

MARCH 8, 2022

We’ve all done it — visited a website and filled out a web form to request a demo or download a report. While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. This article will help you know the pitfalls to avoid when crafting sales email sequences.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

LeanData

JUNE 16, 2016

There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales. “I Inbound versus Outbound demos.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

LeanData

JUNE 16, 2016

There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales. “I Inbound versus Outbound demos.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

LeanData

JUNE 16, 2016

There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales. “I Inbound versus Outbound demos.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

LeanData

JUNE 16, 2016

There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. I get calls all the time from other sales leaders specifically asking questions around sales development,” said Brian Birkett , LeanData’s vice president of sales. “I Inbound versus Outbound demos.

Top of Funnel 40

Top of Funnel Peer-to-peer Advertising Funnels Advertising Benchmark 40

Martech

FEBRUARY 20, 2024

While I can’t guarantee you overnight success, I promise you’ll walk away inspired and armed with powerful tactics to take your B2B outreach to the next level. The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand. Shows value without feeling like a sales pitch.

Urgency Marketing 104

Urgency Marketing B2B Allocation CAN-SPAM 104

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. integration to add maximum personalization to your sales drip campaigns.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Vidyard

NOVEMBER 6, 2018

94% response rates. Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. —the sales development team at Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Outreach

MARCH 16, 2021

Sales engagement is all about the buyer, which means understanding buyer sentiment is a crucial step in an effective sales strategy. Buyer sentiment helps your sales reps understand best next steps and get a sense of a realistic sales timeline. Sales Engagement Technology with sentiment analysis.

Click Rate 52

Click Rate Analysis Buyer Intent Outreach 52

Vidyard

APRIL 18, 2017

Optimizing prospecting and sales emails is something you could probably dedicate the rest of your life to. Because, if your sales team can’t stand out in the inbox, grab attention, and ignite a response from their prospects or accounts, how are they going to close a deal? ” What should reps actually do with video?

Sales Management 88

Sales Management Top of Funnel Creativity Video Marketing 88

Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. However, our deep dive on sales activity suggests that salespeople are starting to book more meetings. What We're Seeing.

Advertising Benchmark 101

Advertising Benchmark Burn Rate Outreach Open Rate 101

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. By adding a highly-engaging, personalized video to sales emails, sales leaders can boost response rates by up to 8X.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

SalesIntel

SEPTEMBER 8, 2021

Successful sales teams consider data as an indispensable element of their strategy. Data plays a critical part in streamlining the sales process, understanding what’s working in sales, and improving prospect targeting. It’s not enough to have the data you need to increase sales.

Effectiveness 52

Effectiveness Best Practices Domain Intent Data 52

Scoop.it

MARCH 26, 2019

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Don’t just curate sales enablement content. Sales scripts.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. The Benefits of Using Video in Sales Prospecting 2. Top Templates for Sales Prospecting with Video 2.1 It has been proven that video can enhance the impact of a prospecting call and boost response rates.

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Vidyard

OCTOBER 11, 2018

When it comes to marketing and sales tactics “Good Enough” is no longer going to cut it. Fast Forward is our premier virtual event for video marketing , where over 2,000 marketing leaders and practitioners discover how the industry’s top players plan to use video to stand out in 2019.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74