Content4Demand

MARCH 16, 2021

You’ve developed your leads into prospects who are much closer to becoming customers. Whichever shape they take, they’ll find a good home on your website and as sales enablement tools. Use them to prove the value of an investment, earn buy-in from stakeholders and support buying committee discussions about ideal solutions.

Top of Funnel 66

Top of Funnel Case Study Case Studies Paid Search Agency 66

LeanData

FEBRUARY 16, 2023

After 30+ years in the tech industry, primarily in Sales leadership roles, I’ve attended a lot of January kickoff meetings. All sales teams struggle with the potential threat of mediocrity. As a result, sales teams can sometimes get complacent and comfortable. Sales skills can atrophy. Focus and drive can diminish.

Blast Campaigns 52

Blast Campaigns Terms and Conditions Training Consulting 52

TrustRadius Marketing

JANUARY 8, 2020

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Hubspot

APRIL 6, 2020

Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too. Organizational Goals.

Webinar Metrics 79

Webinar Metrics Marketing & Strategy Budget Programs High Quality Lead 79

Hubspot

OCTOBER 9, 2019

As your sales process evolves, it's important to keep your skills relevant and up to date. Plus, it can increase your sales. In a case study by Rain Group , a global sales training organization, they discovered that a client who went through sales training closed 15.2% So, how can you improve your sales skills?

Work Management 92

Work Management Peer-to-peer Marketing Management Sales Cycle 92

DemandBase

FEBRUARY 14, 2020

As a lead on our Sales Engineering team here at Demandbase, I’ve spent a lot of time in meetings with marketers who are just trying to cut through the noise and find solutions that work. In this case, see if your vendor offers training and certification for general ABM, not just their own products. With over 7,000 (!)

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

Salesforce Marketing Cloud

MARCH 15, 2024

What you’ll learn What is lead generation? What are the most effective lead generation strategies? How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Valasys

MARCH 27, 2023

Some of the most well-known sales teams are adopting a new, more involved sales process. Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

EveryoneSocial

JULY 10, 2017

It’s a question the EveryoneSocial team is sometimes asked via email and on demo calls. Including a direct app in Salesforce so if your sales team is already in there they can use EveryoneSocial directly within. This not only improves brand visibility but generates new quality leads and increases web traffic.

Budget Programs 63

Budget Programs Software Peer-to-peer Barriers 63

DivvyHQ

OCTOBER 9, 2018

Sure, if you have aspirations of leading your department, then you’ll probably want to be adept in each of the areas we’ll cover and beyond, but I find it’s generally more helpful to focus on becoming great at a few things than good at a lot. Where would you like this learning process to ultimately lead you? I don’t necessarily agree.

Content Marketing 40

Content Marketing Planning Work Management Marketing Analytics Tools 40

Attendify

JULY 23, 2019

their own marketing, sales and IT departments) in regard to issues like the app’s user experience (UX), content management system and data analytics capabilities Whether the platform is equipped to help their event scale over the long haul And—perhaps most importantly—will their attendees get on board and actually use it?

Work Management 43

Work Management Marketing Management Lead Ranking Vendors 43

ANNUITAS

JANUARY 4, 2012

I receive 3-5 calls or emails per week asking if I have 30-minutes to view a demo or learn how a product can make my business better. In most of these cases, I’ve never spoken with the sales rep. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. They’re right.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Heinz Marketing

SEPTEMBER 2, 2019

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show averages 22 minutes long, is fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What does insight-driven messaging look like for sales?

Top of Funnel 51

Top of Funnel Peer-to-peer B2B Thought Leadership Lead Scoring 51

Salesforce Marketing Cloud

JANUARY 31, 2024

Worried you don’t have the experience to break into tech sales? Even if you don’t have a background in sales, you might have the right skills. I’ll go over how to show your value and land a job in tech. What you’ll learn: What is tech sales? Get the free report What is tech sales?

Work Management 59

Work Management Marketing Management Cross-Selling B2B Thought Leadership 59

Salesforce Marketing Cloud

NOVEMBER 14, 2023

Sales enablement is all about training your reps to sell — and sell better. You coach them, educate them with content and certifications, and bring them together at events like sales kickoffs. We’ll cover the ins and outs of sales enablement — what it is, why it matters, and how you can measure success. Then, poof!

Budget Programs 59

Budget Programs Work Management Marketing Management Training 59

Heinz Marketing

JULY 2, 2018

Yet another great episode on Sales Pipeline Radio! It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

Buzz Marketing for Technology

JUNE 27, 2008

Certification. CIO Executive Programs. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Even in the best of times, its a battle to convince employees to participate in knowledge management programs.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Seismic

MARCH 20, 2024

Most of them are leaning on sales enablement tools to adapt their messaging, strategy, and workflows to the needs of their target market. In fact, 92% of global revenue leaders who plan to increase or retain their sales enablement tech agree that it’s integral to weathering difficult economic times. But this takes so much time.

Work Management 40

Work Management Marketing Management Budget Programs Paid Search Agency 40

Seismic

AUGUST 16, 2023

Most of them are leaning on sales enablement tools to adapt their messaging, strategy, and workflows to the needs of their target market. In fact, 92% of global revenue leaders who plan to increase or retain their sales enablement tech agree that it’s integral to weathering difficult economic times. But this takes so much time.

Work Management 52

Work Management Marketing Management Budget Programs Paid Search Agency 52

Hubspot

JUNE 25, 2012

The ESP we were using at the time didn't let you set default values like HubSpot's shiny new email tool lets you do, either, so there were plenty of recipients who opened a message that began with, "Hi, N/A!" I like to think of Sales and Marketing's relationship as a torrid love affair -- when it's good, it's really good. The result?

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

SmartBug Media

NOVEMBER 18, 2022

But just like some marketing leads are better than others, you’ve got to remember that quantity isn’t necessarily the most important factor with inbound marketing terms. Bottom of Funnel (BOFU) Bottom of funnel, also known as BOFU, refers to the final stage of the buyer’s journey, in which leads are closest to converting to customers.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

JANUARY 22, 2018

Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes. According to CSO Insights, salespeople who complete highly rated sales training programs have 10% higher win rates. Length: How will you fit training into your and/or your sales team’s schedule?

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Unbounce

FEBRUARY 11, 2019

Here are a few fundamental practices of high-converting landing pages: Use a clear and concise value statement (above the fold) so visitors understand the purpose of your page immediately. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs.

Landing Pages 145

Landing Pages Examples Paid Content Best Practices 145

Convert

MARCH 9, 2023

If there aren’t answers to your questions, contact sales (if you’re okay with that). You can also leverage this A/B testing value calculator to quantify the impact of testing on your online store. There are two parts to focus on with this transition – tool options and testing program and process. Budget Strapped?

Optimization 52

Optimization Paid Content Google Enterprise Management 52

SpotMe Blog

MAY 17, 2023

With 20+ years of experience working alongside 10 of the top 20 leading life science and pharma companies, we know what successful pharma event management looks like. Plan the next best action your sales reps will take depending on the success metrics you defined earlier in the process. So, let’s take a look at the data.

Planning 59

Planning Enterprise Management Work Management Marketing Management 59

Computer Market Research

AUGUST 17, 2017

Take your Channel Incentive Program to New Heights by Following these Easy 7 Steps. It’s an obscure and conflicting dilemma , nonetheless, a necessary discussion that ultimately asks the question, “How can we make the wisest investment for a successful channel incentive program that results in the highest possible reward?”.

Advertising Channels 68

Advertising Channels Work Management Marketing Management POS 68

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. Launching Your Own Employee Advocacy Program. This is our definitive what and why post. Where Employee Advocacy Works Best. Key Employee Advocacy Statistics.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Huptech Web

OCTOBER 20, 2023

But hold on; we’ve got something for you; Bonus tips on acing sales through creating top-notch landing pages that turn visitors into customers! Shoppers expect jaw-dropping deals, driving e-commerce platforms to a sales peak. Canada and the UK have the highest sales for Black Friday. So when’s Black Friday this year?

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52

Convert

MARCH 9, 2023

If there aren’t answers to your questions, contact sales (if you’re okay with that). You can also leverage this A/B testing value calculator to quantify the impact of testing on your online store. There are two parts to focus on with this transition – tool options and testing program and process. Budget Strapped?

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Vidyard

JUNE 15, 2020

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. The Benefits of Video for Sales 2. Where to Use Video Throughout Your Sales Cycle 2.1 Breathe Life into Your Value Prop 2.3 The 4 Types of Sales Videos 3.1

Top of Funnel 89

Top of Funnel Video Marketing Enterprise Management Work Management 89

Vidyard

JUNE 15, 2020

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. Video for sales. And not just for product demos, but videos at every stage of the sales cycle from outreach through to closed-won and handed off. Contents 1.

Top of Funnel 88

Top of Funnel Video Marketing Enterprise Management Work Management 88

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. The Benefits of Video for Sales 2. Where to Use Video Throughout Your Sales Cycle 2.1 Breathe Life into Your Value Prop 2.3 The 4 Types of Sales Videos 3.1

Top of Funnel 65

Top of Funnel Video Marketing Enterprise Management Sales Cycle 65

Vidyard

MAY 18, 2021

Video for sales. Video is no longer used just for product demos. With the help of online video platforms, video can be at every stage of the sales cycle from outreach through to closed-won and handed off. Asynchronous video is nothing short of a sales secret weapon and this article will explain how to use it to crush your quota.

Top of Funnel 65

Top of Funnel Video Marketing Enterprise Management Sales Cycle 65

Hubspot

MAY 14, 2018

There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with non-nurtured leads. Should not be a sales pitch. Who doesn’t want that?

Marketing & Strategy 76

Marketing & Strategy CTR Lead Ranking Top of Funnel 76

ATAK Interactive

JULY 29, 2019

We draw Marketing to Sales Maps to tie in all of the work that has been done to this point and all the work that will come after. The most valuable aspects of your company and how they bring value. Take a look at the sample below and download it here: Marketing to Sales Map Template. This is the game plan before the Super Bowl.

Top of Funnel 78

Top of Funnel Planning Work Management Marketing Management 78

ATAK Interactive

JULY 16, 2019

We draw Marketing to Sales Maps to tie in all of the work that has been done to this point and all the work that will come after. The most valuable aspects of your company and how they bring value. Take a look at the sample below and download it here: Marketing to Sales Map Template. This is the game plan before the Super Bowl.

Top of Funnel 74

Top of Funnel Planning Work Management Marketing Management 74

DealSignal

OCTOBER 26, 2020

Data fuels demand generation and outbound sales efforts. Without testing for completeness, you may find that you’ve bought a great list, but it’s not actually useful for the sales team’s needs. Make sure direct-dial phone numbers are actually direct-dials instead of corporate sales numbers or the customer service line.

Marketing Automation Services 64

Marketing Automation Services Ideal Customer Profiles B2B Ethics 64