Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Unbounce

AUGUST 13, 2019

You need to be constantly feeding more leads into the top of the funnel—leads that your team can nurture, demo, and convert. Without the capacity to build landing pages and collect leads on your own, it can be a struggle to turn your hard-earned traffic into new subscriptions. Just ask Taylor.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Take Twitter, for instance.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

SmartBug Media

OCTOBER 9, 2019

Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Whether you’re auditing specific conversion paths, or reviewing the full scope of your lead generation strategy, understanding your personas is critical to your success. Consider a Persona Refresh.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

DealSignal

DECEMBER 28, 2021

Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. When interest is created, your audience is more likely to visit your website or social media, click on ads, or visit landing pages.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Outbrain

AUGUST 22, 2021

Lead generation is a strategy for driving traffic to your product or business. Essentially, it is a set of marketing activities and processes that bring leads into your business, but lead generation for startups is not the same as lead gen for other types of companies. Host a webinar to get new leads.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Vidyard

DECEMBER 12, 2017

By embedding a video, you can effectively reduce bounce rates and increase conversions on crucial landing pages like homepages, products, solutions, customers, demo or trial requests, campaign pages, etc. On-Demand Webinars. Live webinars continue to be a reliable lead source for many B2B marketing teams.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This metric is critical for B2B companies to determine the effectiveness and ROI of your inbound and outbound marketing campaigns. New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Lake One

AUGUST 4, 2020

Which, if you aren’t, you should include video as part of your sales and marketing strategy. Video is a great and often overlooked tool when it comes to lead generation and prospecting. Here are just a few types of videos you can use when nurturing leads: Related Reading: Turn Your Website Into a Lead Machine with HubSpot Lead Flows.

Video Marketing 52

Video Marketing B2B Marketing Marketing Management Planning 52

SnapApp

MARCH 9, 2016

Or was it because you had a system in place for content production, promotion, and repurposing that generated a campaign that resonated with your audience? There are marketers out there who put up a landing page and say, “Well, hope it works!” . Transform your luck-based strategy with these three tips. .

Webinar Metrics 48

Webinar Metrics Demand Marketing & Strategy Landing Pages 48

SnapApp

MARCH 10, 2016

Or was it because you had a system in place for content production, promotion, and repurposing that generated a campaign that resonated with your audience? There are marketers out there who put up a landing page and say, “Well, hope it works!” Transform your luck-based strategy with these three tips.

Webinar Metrics 48

Webinar Metrics Demand Marketing & Strategy Landing Pages 48

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Plus, if you're already in a natural email conversation with them, subscribing to more emails can be a natural next step. Create a new lead-generation offer. With New Content. On Your Website.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Outbrain

JANUARY 13, 2020

That explains why 63% of companies consider generating traffic and leads as their most important challenge. Even so, lead generation definitely has its own share of obstacles to overcome. Before we dive into optimizing your lead gen activities, let’s take a look at the lead generation process as a whole.

Lead Ranking 56

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 56

Ledger Bennett

MAY 7, 2020

Each company will tell you something a bit different that works for their strategy. A lot of times this marketing strategy is heavily branded, ungated, unassuming pieces of content, informational landing pages, helpful videos, or anything that lets the user learn more about the product/service without asking for anything in return. .

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Unbounce

FEBRUARY 17, 2021

Put simply, you work hard for engagement—don’t squander those clicks by sending them to a generic web page. Instead, use Twitter landing pages to help you get more value from every follower who clicks. What is a Twitter Landing Page? How Twitter Landing Pages Fit into Your Social Media Campaigns.

Landing Pages 145

Landing Pages Twitter Examples Demand Generation Agencies 145

Optinmonster

DECEMBER 14, 2021

SeedProd is the best landing page builder on the market. Create beautiful landing pages using only a drag and drop builder (and no coding) in only a few minutes. With a beginner-friendly drag and drop builder, you can create various pages for your site. Target specific industries for B2B leads.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Unbounce

FEBRUARY 4, 2020

Because when you start to scale up, everyone looks to the marketers on your team to deliver more leads, more demo requests, more trial starts, more paying customers, more, more, more. (OK, Build high-converting Unbounce landing pages for trials, demos, and lead gen—all without disrupting a single developer.

Landing Pages 137

Landing Pages Planning Top of Funnel Digital Marketing Funnels 137

Optinmonster

MARCH 13, 2024

Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners. To create a great offer like this, you first should know your audience and where they are in the customer journey. For more ideas like these, read our guide about proven growth hacking strategies.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Anything Goes Marketing

JULY 4, 2010

This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). Tags: segmentation landing pages email marketing lead generation. Until next time.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Moz

AUGUST 7, 2019

We focused on evergreen content strategies in order to fuel our organic growth. I firmly believe that achieving audience satisfaction with our content was a major factor in our SEO success. Here's how the email growth progression was trending. 1) Audience research. Goal 3 — Find one major content strategy insight.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Inbox Insight

MAY 7, 2024

Lead generation through high-quality lead magnets is crucial for the success of any B2B business. These magnets have proven to be among the most effective strategies for captivating and engaging potential leads, underscoring their significance. For example, a B2B marketing company might offer a content strategy template.

Lead Gen 52

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 52

Salesforce Marketing Cloud

MARCH 15, 2024

What you’ll learn What is lead generation? What are the most effective lead generation strategies? How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals.

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Unbounce

MARCH 14, 2019

You’ve got the right keywords, your Ad Groups are on point, and your landing pages nail the essentials. You need to rethink how those PPC landing pages are organized , who they’re targeting , and what customers need from them at different points in time. Dozens and dozens of landing pages. Potentially five.

Landing Pages 111

Landing Pages PPC Paid Search Agency Spending 111

Hubspot

JUNE 28, 2011

Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Anatomy of a Lead Generating Blog Post. That's right. You just have to know how to do it right.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Optinmonster

APRIL 27, 2023

Not sure what an effective lead generation form looks like? We’ve rounded up a list of the best lead generation forms that you can use for inspiration. We’ll also go through some of the psychological marketing strategies and design tips that make these lead generation forms so successful.

Lead Generation 90

Lead Generation Sales Qualified Leads Examples Generation 90

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

Hubspot

JANUARY 24, 2012

But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. And just as each content asset is associated with different goals, each must also be measured by different metrics. Metrics to Track. What Does Content 'Success' Mean?

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

JUNE 22, 2011

Once you've got a backlog of content, schedule your blog posts (which should be optimized with calls-to-action for lead gen) to publish at the times you'd normally publish content if you weren't taking a vacay. Schedule Tweets and Facebook Posts: Social media can be a powerful lead gen tool. while you're away.

Lead Gen 28

Lead Gen Generation Leads Lead 28

Hubspot

JANUARY 15, 2015

Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. T he landing page on the left is the default landing page shown to visitors from non-U.K. For t he landing page on the right, we used smart content to show testimonials to visitors coming from U.K.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

JANUARY 3, 2012

That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Check out HubSpot's webinar page and ebook page as examples.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

SEPTEMBER 4, 2012

You’d be amazed how much insight you can glean about your marketing, your leads, and all the pieces of your strategy from any given member of your sales team. How long does it take the sales rep on average to get your product in front of the decision maker at the lead’s company? 2) What qualities make a lead good or bad?

High Quality Lead 28

High Quality Lead Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

MAY 12, 2014

While it may be a bit frightening to include CTAs other than a big, bold redemption button, CTA variety is actually critical for improving your email engagement, which can result in a wider funnel through email marketing and higher net new lead gen. 3) Link your images to landing pages or blog posts.

Email Marketing 28

Email Marketing Top of Funnel Landing Pages Click Rate 28