Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. In the process, I had 11 realizations about how we can reverse-engineer AI results, optimize for SGE and estimate the impact. and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Sprout Social

APRIL 25, 2024

Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 6.

Social Media 80

Social Media Template Work Management Marketing Management 80

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Video for what Software demo videos are a big need for B2B businesses with technical products. We’ve got something different. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

DECEMBER 26, 2022

And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). You can track Unique Page Views via Google Analytics. This will help you understand how well your post is ranking in Google. Content is an integral part of that process. Watching on-demand software demos.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

DiscoverOrg

APRIL 17, 2019

Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! You’re SO much better positioned to drive real brand awareness and influence the decision-making process. The product demo. Then there’s the actual demo.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). Source: Semrush.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s important to note that, while they’re often used synonymously, a sales cycle is slightly different than a sales process. Think of the sales cycle as the “what” — or the steps — of a sale, whereas the sales process is the “how” of a sale – the way salespeople carry out those steps to move prospects to the next stage.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. But Google+ was incredibly valuable to many users around the world. Private Google+ communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. It uses visuals and/or audio instructions to communicate the process clearly and concisely. Demo Video.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

TrustRadius Marketing

APRIL 6, 2021

General Video SEO tips Self-Hosting versus Youtube Self-Hosting Pros and Cons Youtube Hosting Pros and Cons Self-Hosting Specific SEO Youtube Specific SEO. When content is going on your page directly, Google Keyword Planner is a fantastic option. YouTube vs Self-Hosting for Video Content. This piece includes.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

Brandwatch Marketing

JANUARY 2, 2019

Google+: 111 million users. Youtube: 1.5 Google statistics. Google processes 100 billion searches a month. 91.47% of all internet searches are carried out by Google. Google has answered 450 billion unique queries since 2003. 60% of Google’s searches come from mobile devices. Youtube statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Golden Spiral

MARCH 24, 2022

Watched a video on YouTube ? However, if visitors are searching for your company’s name on Google, they’re likely familiar with your company’s brand and product, or may already be customers. In a simple Google search for “fundraising software,” an ad for “Donor Perfect” came up #1 in search as an ad.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. This enables data-driven decisions in creating landing pages, registration processes, and website copy. Product demos. First-party data collection. However, businesses are already scrambling to incorporate first-party data collection in their marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Optinmonster

JANUARY 13, 2020

BobAngus : This editorial calendar is simple to read, clearly categorized, and would be easy to replicate in Excel or Google Sheets. For the sake of clarity, we’ll name our campaigns after the different types of content we’ll be putting on our editorial calendar today: blog posts, YouTube videos, and newsletters.

Conversion 97

Conversion Youtube Hubspot Planning 97

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. If you have a lot of other marketing tasks on your plate, this process can seem daunting. To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? The rising popularity of this type of video , along with websites like YouTube and Vimeo, is part of it. What’s the Difference Between How-To, Explainer, and Demo Videos? Contents 1.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Metadata

SEPTEMBER 28, 2021

Retarget folks who’ve visited your pricing and demo pages. If B2B buyers want to get in touch and schedule a demo, they know how to do that for themselves. Schedule a demo” might work some places some of the time, but it won’t work everywhere all the time. Offer demo requests for high-intent audiences. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Retarget folks who’ve visited your pricing and demo pages. If B2B buyers want to get in touch and schedule a demo, they know how to do that for themselves. Schedule a demo” might work some places some of the time, but it won’t work everywhere all the time. Offer demo requests for high-intent audiences. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Determine message focus and tone: metrics, process, features, benefits. Determine offers: downloads, demos, trials, etc. The statistics are evident; B2B usage is on the rise. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Directive Agency

APRIL 15, 2022

SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example. This process involves improving the quality and quantity of organic traffic to a website by a search engine.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Hubspot

APRIL 2, 2019

Google AdSense. Google AdSense. Google AdSense is a program that lets web publishers open up small portions of their website for advertisers to display their ads on. Google AdSense is a program that lets web publishers open up small portions of their website for advertisers to display their ads on. Amazon Associates.

Paid Content 101

Paid Content Adsense Enterprise Management Advertising Agencies 101

Strategic-IC

APRIL 9, 2019

Did you know that YouTube alone, sees over 1 billion hours of video watched daily? For example, awareness-type videos may outline similar topics to your blog content, and outline topics at a top level, whereas consideration and decision-type videos will be more in-depth (such as video case studies, demo outlines and more).

Lead Scoring 81

Lead Scoring Lead Ranking Video Marketing Marketing & Strategy 81

Martech Advisor

DECEMBER 17, 2019

Infact, a recently published 2019 report by Google said that 85% of buyers will check for product/ service information online, even if they make a store purchase. It was Google who first rang the bell in 2018, when it declared that it will now prioritize mobile experience as the key factor in ranking websites in its search engine.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

ClearVoice

APRIL 6, 2021

When a user first engages with a website or sales process, a successful conversion path will guide the user’s intended behavior through a series of micro-interactions, CTAs, easy purchasing options, and a reward. A conversion path is the step-by-step process that a member of your target audience takes to trigger a conversion on your website.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

KEO Marketing

JUNE 10, 2016

The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. Google Hangouts can deliver a live video.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

NuSpark Consulting

NOVEMBER 4, 2012

Pictures represent a thousand words, and thus a demo video explaining a process can easily show prospects how you solve problems. If the video is a demo, stay focused and get the point across quickly. Certainly on YouTube, but also video syndication sites like TubeMogul and Vimeo. . Keep as short as possible.

Video Marketing 100

Video Marketing Conversion Marketing Websites Landing Pages 100

Sharpspring

NOVEMBER 10, 2020

These are phrases that your target audience would likely search for on Google. Another thing you can do to improve your site for mobile functions is to enhance the checkout process. You can integrate third-party applications to quickly and securely process payments online. 1 – Google Keyword Planner. It’s also free!

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 94

Paid Content Research Product Youtube 94

Envy

JANUARY 22, 2019

More than 500 million hours of video are watched on YouTube every day. A machine-learning algorithm that inserts relevant images to the video automatically, saving time by reducing the selection process. The software is especially convenient for creating whiteboard animations, demos, and animated explanatory clips.

Enterprise Management 91

Enterprise Management Paid Search Agency Work Management Video Marketing 91

Vidyard

OCTOBER 8, 2020

Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). While the exact process for this differs somewhat depending on the service you’ve used to design and host your website, the basics remain the same.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Hubspot

APRIL 21, 2020

Once I'd paid for the class, I got a text asking me to download the [solidcore] app to review upcoming classes, integrate with my Google Calendar, and buy credits for future classes. And that number doesn't even encapsulate Android apps in Google and Windows app stores either. Record a Demo. Do Market Research. Define Success.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Sharpspring

FEBRUARY 13, 2020

According to Google, 94% of mobile users search for location-based information. Think with Google reports that 88% of all “near me” searches are done on mobile. Think with Google reports that 88% of all “near me” searches are done on mobile. The next logical step is to register with Google My Business.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Hubspot

APRIL 29, 2019

It doesn't make sense to target an ad for a sales demo at someone in the awareness stage. For Google ads, someone had to search for a keyword you chose, see your ad, have it resonate with them, click on the ad directly, and then have the landing page feel relevant and easily digestable.".

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101