A Better Jones

AUGUST 3, 2018

Sure, marketing is often creating the content or engagement that prompts a prospective buyer into beginning their journey with your company, but they’re passing the baton off to the sales team in order to lead that buyer to the finish line in becoming a customer. Do you have any other ideas of how to bridge the gap and become a sales enabler?

Top of Funnel 47

Top of Funnel Buyer Personas Peer-to-peer Paid Search Agency 47

Terminus

MARCH 30, 2017

Connect with Rebecca on Twitter and LinkedIn. Usually this purpose falls in one of two categories: top-of-funnel, awareness-generating content, or bottom-of-the-funnel, conversion-generating content. But what about the other parts of the funnel? Having little knowledge of our buyers’ tendencies in the sales cycle.

Top of Funnel 34

Top of Funnel Account Based Marketing ABM Webinar Metrics 34

Heinz Marketing

JULY 27, 2020

Because I feel like two seconds later, they’re going to try to sell me, they’re going to try to set me up on a demo or just kind of engage in that spam like approach on LinkedIn and I’m kind of weary of it. A lot of people are using Twitter, some are using Instagram, and TikTok, and others. Matt: I would hope so.

Sales Management 100

Sales Management Top of Funnel Account Based Marketing ABM 100

Hubspot

APRIL 4, 2013

In general, the primary CTA you choose should align with the person''s position in the sales funnel. For example, if someone is already a lead who has converted on a bunch of your top-of-the-funnel offers like educational ebooks, your primary CTA might be for a more middle-of-the-funnel offer such as a product demo.

Top of Funnel 28

Top of Funnel Landing Pages Sales Cycle Paid Search Agency 28

Hubspot

JULY 17, 2014

In our marketing at HubSpot, for example, we might show our ecommerce audience a CTA for an ebook about how to get started with ecommerce marketing, but to our nonprofit audience, we may show a CTA to sign up for our upcoming webinar about content ideas to help boost fundraising dollars. Think of it like the Netflix recommendations of CTAs.

Segmentation 28

Segmentation Webinar Metrics Marketing & Strategy Buyer Personas 28

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. Host scheduled webinars that walk through specific features and benefits in a more informal setting.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

JULY 14, 2023

B2C sales often happen directly between the business and the consumer without a salesperson, or with a very short sales cycle — once someone walks in the showroom door, they are ready to buy. Lead-to-demo ratio: A lead-to-demo ratio shows how many open leads are accepting demo requests from sales.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Hubspot

JANUARY 15, 2015

Having customer quotes placed strategically on these pages is a great way to push them over the line and further down the funnel. Update your cover image on Twitter/Facebook showing a happy customer. Get Inspired: MaRS Discovery District posts case studies on Twitter to push people towards a desired action.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

AUGUST 21, 2023

Go-To-Market Plan Methodologies I've seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

JANUARY 3, 2012

That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. Check out HubSpot's webinar page and ebook page as examples. Within ebooks, webinars, and other offers is also a great time to introduce a middle-of-the-funnel offer to help move them through the sales cycle.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Ranking 28

Hubspot

MARCH 13, 2012

Lead nurturing is a fantastic way to continue moving your leads through the sales and marketing funnel. According to DemandGen Report , nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. You don't need to craft enough nurturing emails to get through a six month sales cycle.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. As you inventory your B2B clients' assets do you categorize those against the stages in a purchase cycle? And do you tend to use the same basic sales cycle categories for your B2B clients?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hinge Marketing

SEPTEMBER 29, 2022

It engages people at every stage of the sales funnel. A library of longer, high-value content, such as executive books, guides, webinar recordings, research reports and mini courses. When you are ready to expand beyond LinkedIn, consider expanding your activity on Facebook, Twitter, Instagram and YouTube.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

Optinmonster

NOVEMBER 10, 2022

A lead magnet is a piece of content that attracts leads, or potential customers, into your marketing or sales funnel. Reports are especially good lead magnets for educating customers about more complex products and services that require a longer sales cycle. We run webinars every week on list-building strategies.

Work Management 83

Work Management Examples Marketing Management Lead Ranking 83

Hubspot

DECEMBER 23, 2011

Include social sharing buttons on your content, and post your content to Facebook, Twitter, Google+, and LinkedIn to grow followers and get a broader audience for your website's content. This means that to make all of this effort worth your while, you need to continue to nurture so they move through the sales cycle and become a customer.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 28

Only B2B

FEBRUARY 10, 2023

B2B leads are often different from B2C leads in that they involve more complex sales cycles, higher ticket prices, and longer decision-making processes. However, it’s important to note that lead qualification is an ongoing process and that businesses should regularly re-evaluate leads as they move through the sales funnel.

Paid Content 118

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 118

Engagio

JUNE 2, 2020

You must take into consideration an account’s entire research journey from top-of-funnel research and intent signals, all the way down to bottom-of-funnel engagement data, and even through to post-sale opportunities. The obvious choice is to turn to webinars and email, since they’re both among the biggest drivers of demand.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

SnapApp

MARCH 2, 2018

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . Source ). .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Convince & Convert

JANUARY 11, 2017

If we’re doing a webinar, I know how many people registered and attended. I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. So if that channel happens to be Twitter or your blog or Facebook, they’re not getting their fair shake when you look at the numbers.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

PathFactory

MARCH 24, 2020

With the 2020 events season almost entirely cancelled, marketers are increasingly relying on digital events and webinars to fill their funnels and make up the demand gap. The bad news: This means the webinar and virtual events space is pretty over-saturated. more MQLs than our average webinars. Promoting your webinar.

Webinar Metrics 40

Webinar Metrics Sales Management Tips Peer-to-peer 40

B2B Digital Marketer

SEPTEMBER 15, 2020

He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles. Joe’s Twitter: [link]. There are clients that have a small, uh, lifetime value of a client and a small sales cycle, like an eCommerce B to C company. Show Transcript.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

DemandBase

JULY 21, 2020

You must take into consideration an account’s entire research journey from top-of-funnel research and intent signals, all the way down to bottom-of-funnel engagement data, and even through to post-sale opportunities. The obvious choice is to turn to webinars and email, since they’re both among the biggest drivers of demand.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

accelerate agency

AUGUST 4, 2021

Efficient and effective lead generation, as well as boosting your sales team’s morale and driving sustained revenue growth, can also provide your sales cycle with a timely boost. You should develop content that’s tailored to each stage of that journey, thereby giving buyers a gentle nudge along the sales funnel.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Vidyard

JANUARY 6, 2022

Virtual Conference and Webinar Statistics 3. Twitter Video Statistics 3.5 Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Post-Sale 5. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Recommended Video Type: Demo 3.3

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Kapost

JULY 8, 2016

Everyday, we’re supporting a lengthy sales cycle, creating internal alignment, planning our content marketing , and working to understand the intricacies of often complex industries. With a short sales cycle, B2C can quickly gather invaluable learnings about consumer behavior. Twitter is concise and timely.

Top of Funnel 79

Top of Funnel Creativity B2B Marketing Paid Search Agency 79

SnapApp

JUNE 2, 2017

Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. Most people do want demos, they just want them on their own time and not always with a sales rep conducting them. . Place an interactive video on your demo request pages to show a friendly face.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Vidyard

JANUARY 24, 2022

Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Video Trend #2: Post-Sale Teams Embrace Video 2.1 Use Video for Post-Sale Support and Feature Announcements 2.1.2

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Vidyard

JANUARY 6, 2022

Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Video Trend #2: Post-Sale Teams Embrace Video 2.1 Use Video for Post-Sale Support and Feature Announcements 2.1.2

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Adobe Experience Cloud Blog

JANUARY 10, 2018

There is no better way to educate leads on your value proposition than webinars. The problem is: Many marketers create webinars that deliver little value. Worse, they don’t know how to create webinars that turn leads into ready-to-buy opportunities. Webinars have become so common that there’s a lot of noise around the format.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Ranking Lead Scoring 134

Marketing Insider Group

SEPTEMBER 30, 2010

The author suggests we focus on true Win-Loss analyses to determine what causes us to lose deals and at which stage of the sales cycle. Then work with sales to fill those gaps in content and process. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?”

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

B2B Digital Marketer

AUGUST 17, 2020

And so a lot of people will hear a like this or they’ll join one of our webinars or they’ll talk to a friend who’s doing it and they’ll say, Oh man, that’s so awesome. Where are you in maybe a demo or a pitch where you see the confused look on their face, whether it’s in person or over a video message.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Inbox Insight

NOVEMBER 23, 2022

Sitting at the very center of sales development, it is the first step in the B2B buyers’ journey towards your brand and a potential sale. To do this, understanding the different stages of the sales and marketing funnel is key: Marketing Qualified Lead (MQL). Sales Accepted Lead (SAL). What are B2B leads?

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Vidyard

FEBRUARY 2, 2021

Virtual Conference and Webinar Statistics 3. Twitter Video Statistics 3.5 Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Post-Sale 5. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Recommended Video Type: Demo 3.3

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Here's how to choose the right content for each stage of the marketing funnel. NEWLY UPDATED!

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Vidyard

SEPTEMBER 14, 2021

Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Video Trend #2: Post-Sale Teams Embrace Video 2.1 Use Video for Post-Sale Support and Feature Announcements 2.1.2

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

SnapApp

JANUARY 11, 2018

Customers, however, have grown tired of the instant close tactics, especially when it comes to complex B2B buying decisions with much longer sales cycles. . . . An engagement marketing strategy challenges everything you thought you knew about moving customers down the funnel. . Top-of-the-Funnel Engagement Marketing. .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Albacross

NOVEMBER 14, 2019

Because the target audiences in B2B markets are so sophisticated, making a sale comes down to whether you can offer the best value and meet the specific requirements that the client has. In most instances, those visits would remain anonymous unless they decided to opt-in to a list or sign up for a demo.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70