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8 Surprising B2B Use Cases for Chatbots

The Point

Here are just some of the more creative ways we’re seeing clients use chatbots to increase sales engagement, shorten sales cycles, and drive revenue: 1. Trial & Demo Conversions. Check out our recent Webinar on …”). Events like Webinars are one example. Event Registrations.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” SEO Funnel and Bottom-of-Funnel Keywords Certainly, keywords at all stages of the buying cycle are important — from top funnel keywords to lower funnel keywords.

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The Risks of Over-Reliance on Late-Stage Content

The Point

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

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Sales Engineers: How To Sleep Through The Demo And Still Win The Deal

Vidyard

As a sales consultant, help your reps and be bold—think differently—and try sleeping through a demo. Not every customer needs a full-fledged demo. While your customer watches your pre-recorded custom demo, you could be anywhere, like focusing on more important demos. Micro demos.

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B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’

markempa

“But, if I’m a VP of Sales, I’ll be really peeved if you lose to ‘no decision,’ because you probably wasted my time as well as a lot of resources around the company in terms of getting help from manufacturing, customer support and finance — all to get to the point where nothing happened.”. No deal = broken sales cycle.

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Are You Creating Demo Videos? Here?s Why You Should Be!

Vidyard

A carefully crafted demo video can speed up the sales cycle, save your sales engineering team hours, and help weed out unqualified leads–inevitably giving your sales pipeline better velocity and improved accuracy. aria-describedby="tt">webinar below. Why would you bother recording your demonstrations?

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Automation: The Secret to Next-Level Go-To-Market Strategy

Zoominfo

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. For a demo of the tool and details on how your team can begin to automate their sales plays, watch our webinar.