Ledger Bennett

MARCH 19, 2021

Our clients need a product that automates the collection and processing of these datasets and formats that all link back to revenue performance to provide a clear and accurate overview of revenue intelligence. To schedule a Cortex demo Push to Start. It integrates with all major marketing platforms and tools including: Salesforce.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Varicent

JULY 18, 2017

To take the guesswork out of planning, FunnelCake: Predicts gaps in your revenue plan using a time-based coverage model; Identifies when Marketing and Sales activities need to be completed to have an impact; Notifies you with red-flag alerts on gaps in people, process, and pipeline.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Eloqua 85

Cintell

APRIL 7, 2016

It is likely a matter of maturity in the persona optimization process – for some organizations, this is a helpful starting place. Within one title, you may have multiple groups with an entirely different purchase process, set of criteria, authority, motivation, and preference for buying a given solution. Get a demo today.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

SnapApp

NOVEMBER 13, 2015

There were a number of different paths Penton could have traveled to achieve that goal, but they wanted to process to be fun for all contacts. A button directed the contact to continue to finish the lead gen process in Eloqua. As contacts were cookied in Eloqua, the Eloqua form pre-populated their details.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

Vidyard

MARCH 9, 2017

This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

DealSignal

SEPTEMBER 5, 2023

Its rigorous verification process ensures reliable and up-to-date information, including human-verified phone numbers. According to Forbes Insights, companies with mature lead generation processes generate 133% more revenue than average. This process leads to fresh, accurate B2B data with the most comprehensive results.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Vidyard

MARCH 9, 2017

This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Vidyard

DECEMBER 16, 2013

At Dreamforce this year we met up with Scott Logan, Marketing Campaign Manager at inContact, and we were thrilled to hear about how they’re using video to make the buying process easier for customers, and closing a significant number of deals based on a clients’ initial interaction with video content.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Vidyard

MARCH 9, 2017

This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

TrustRadius Marketing

JUNE 19, 2019

Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. different sources of information during their software purchase process!). Curious to see which products made the cut? But it’s not the only resource out there.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

SnapApp

APRIL 4, 2018

First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Demo rating - Account Executives are tasked with rating a demo from 1-5. Marketing is responsible for a % of total demos rating above a 3. . Tracking method – Eloqua. . . Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

SEPTEMBER 11, 2015

We are thrilled to show you the new features, which include an improved process for Responsive Design and Advanced Marketing Automation for Marketo! Earlier this year we launched smart forms for Eloqua, and now it’s Marketo’s turn! SnapApp’s next release will launch this Monday, September 14th. Responsive Design. Still reading?

Eloqua 48

Eloqua Marketo Display Knowledge Base 48

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Everything Technology Marketing

FEBRUARY 19, 2011

This can be simple links placed within copy pointing to additional relevant content (for example, the sequel to your ebook or companion webcasts, videos, demos, self-diagnosis guides, competitive comparisons, etc). Or it can be a well designed banner in the sidebar with a compelling call to action.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

LeanData

APRIL 29, 2015

This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. It’s no longer a fight over process, but a conversation around running more effective campaigns and better targeting with the data we have. The lead disconnect becomes apparent when nurturing your accounts.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. It’s no longer a fight over process, but a conversation around running more effective campaigns and better targeting with the data we have. The lead disconnect becomes apparent when nurturing your accounts.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. It’s no longer a fight over process, but a conversation around running more effective campaigns and better targeting with the data we have. The lead disconnect becomes apparent when nurturing your accounts.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. And demand generation teams that see their video content as a silo will quickly be left behind.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 28, 2014

Oracle learned that not all prospects are ready to get a demo from their sales team. Give prospects different options according to commitment level and their stage in the buying process. Vidyard) with their Eloqua instance and sent video viewing data to Salesforce. And the same goes for you. Yah, there’s no point.

Analytics 50

Analytics Video Marketing Campaigns Lead Ranking 50

Heinz Marketing

MARCH 1, 2021

So we’ll automate that process. And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua. I hear people say people process technology, which is probably the right progression. Think of auto-populated CRM as a result.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Martech

DECEMBER 13, 2023

Dig deeper: The email marketer’s guide to effective marketing automation Before you dive too quickly into lead generation and marketing automation, however, you first need to develop a deep understanding of your prospects, your customers and your sales process. The lead accesses an online demo: 10 points. Get MarTech!

Lead Ranking 128

Lead Ranking Marketing Automation Services Lead Generation Sales Management 128

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. After giving the platform a few days to fully process the data, you can begin incorporating these databases as targeting parameters in your campaigns. What is Database Marketing?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Metadata

DECEMBER 15, 2020

This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. We used LinkedIn conversation ads last quarter and generated 100+ demo requests.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Albacross

JANUARY 17, 2020

Calendly Calendly makes it a no-brainer when it comes to scheduling demos. I love their integration with Intercom, so leads can self-serve demos on their own. There is no need to send emails back and forth to pick a suitable date, and what’s more, is that the leads can self-serve demos on their own. I'm really liking it.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

JULY 18, 2021

In short, you set up test scenarios in the platform which then send test leads through the process at the cadence you choose in order to verify that what you’ve mapped out is actually happening. Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. How does it work? Happy testing!

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Ranking Lead Scoring 112

Ledger Bennett

MARCH 31, 2020

However, face to face events and conferences are a hot-bed of sales leads with cumulative touchpoints via live demos, post event drinks and knowledge sharing to nurture a sales lead towards conversion. As a business you need to create opportunities for product demos, FAQs, brand awareness and data capture for ongoing nurture.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Envy

DECEMBER 31, 2019

Everyone wants to bring about world peace and recent efforts to unite sales and marketing teams by sharing the same goals and KPIs with processes and technology are a good step in the right direction. As a result, whoever owns the SDR/BDR role(s) essentially owns the entire sales and marketing process, and can set the agenda going forward.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

DealSignal

MAY 31, 2023

This doesn’t have to be a long, involved process. They’re more likely to want to get on the phone, schedule a demo or meeting, and ultimately convert. For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Heinz Marketing

SEPTEMBER 3, 2018

We’re going to be talking about the importance of sales process, the importance of enablement across the entire sales and marketing and revenue organizations. But I think that VR type of technology is going to push traditional demos and that type of experience to a new level. We’ve got some great guests coming up.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Vidyard

FEBRUARY 25, 2015

Since 60-90% of the buying process happens before your prospects put their hand up to ask for help, this is info you need to have. You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance. For Eloqua, this info will likely be stored in the Object Record for a particular lead.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

DealSignal

JANUARY 19, 2021

This doesn’t have to be a long, involved process. They’re more likely to want to get on the phone, schedule a demo or meeting, and ultimately convert. Once you have the right tools, you’ve optimized the process, and identified who your ideal buyers are, now it’s time to put it on steroids and scale up the volume.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

NetLine

MAY 1, 2018

There are lots of other integrations (Marketo, Pardot, On42, Eloqua, etc.), Step 1: Navigate to Fulfillment in your Portal account and enter the setup process. Check out the full demo here. To make the flow of leads even simpler, the Portal can be connected directly to Hubspot in a few quick steps. Why connect?

Fulfillment 49

Fulfillment Hubspot Top of Funnel Sales Qualified Leads 49

Convince & Convert

MARCH 22, 2012

Get a demo.” Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They’re thinking about content marketing in a buying process context. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Get a demo.” Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They’re thinking about content marketing in a buying process context. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. You can view social selling trainer Gabe Villamizar providing a demo of the service here. What Is Social Selling? Social Selling Tips.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88