Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. Let your AI do the work.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Martech

AUGUST 9, 2023

Here, in alphabetical order, is MarTech’s list of ABM experts to follow. Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. Before that, he founded Demandbase and practically invented the ABM technology category. That’s plenty, but far from all.

Account Based Marketing 97

Account Based Marketing ABM DemandBase Marketing Analytics Tools 97

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Heinz Marketing

MARCH 8, 2018

“How I Work” is one of my favorite recurring features from Inc Magazine and Lifehacker’s. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. First thing you do when you come into work?

Work Management 75

Work Management DemandBase Marketing Management Planning 75

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. I work hard to drive alignment and consensus around them. Here’s how I look at it. Need the TL;DR version?

Purchase 62

Purchase DemandBase Thought Leadership ROI 62

Convince & Convert

FEBRUARY 9, 2024

Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. To test what works for you and best integrates into your sales and marketing strategies. Ultimately, you want to augment your human intelligence resources, not replace them. But, no one is there yet.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Only B2B

OCTOBER 13, 2021

We’ve compiled a list of the best B2B intent data providers who use intent data to help you accomplish your business objectives. They aim to give data that helps marketing and sales teams work collaboratively. Demandbase. Due of their rates, Demandbase clientele are typically larger enterprises.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

DemandBase

MARCH 23, 2020

And with so many people working from home, direct mail simply does not make sense right now. Here’s a list of seven tips to help you navigate this challenging environment. Zero in on the accounts that matter—those in your target account list that are in-market for your solution. All conferences and field events are canceled.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

SmartBug Media

APRIL 4, 2022

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. Demandbase. Why Is Intent Data Important for Marketers? Read the full case study.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Our phases are intuitive, like learning to swim or ride a bike, but easier: Crawl.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. If you have a list of prospects not in the SalesIntel database, you can use Research-on-Demand to get the missing data in a few hours.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. As a prospector, this means you have to do a lot of the work at the top of the funnel more effectively.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. If you have 12 SDRs whose OTEs are $100K, and they work 50 weeks a year and 40 hours a week, your business stands to save about $150K. What does prioritization mean for a business’s bottom line?

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

InsightSquared

FEBRUARY 6, 2019

As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list. What is working in Chicago might not work in Denver. Enter, InsightSquared. Understanding Pipeline Today. However, have you ever talked to a salesperson late in the quarter?

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. Online ad agency Roast and ad platform Teads did an exhaustive study that concluded contextual targeting and demographic targeting with third party data worked about equally well.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

AUGUST 27, 2021

Although this linear model worked at the time (especially for simple lead-based go-to-market strategies), it is looking increasingly outdated in the face of an increasingly nonlinear account journey. The team works in lockstep to ensure a buyer’s experience is positive, consistent, and in context with everything else happening at the account.

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

Engagio

JUNE 29, 2021

The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning. Also available through Demandbase.). There are several such groups, Demandbase being one of them.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Marketing Insider Group

AUGUST 3, 2020

ABM gives the sales team fewer leads to work with. ABM is not focused on building the number of leads; in fact, when working with an ABM approach, your sales team will probably have fewer leads than before. Both teams must work together – this is not just the marketing team’s chance to call the shots.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. For example, in his excellent blog post, Russell Martin shows how B2B identification of target accounts who are working form home can still be highly effective. Web analytics.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Engagio

OCTOBER 1, 2021

At Demandbase, we recognize the challenges faced by many of today’s ABM teams and what they need to do or change to be successful. Support levels work to keep that momentum, but without the chaos so that you can continue to drive your adoption and progress at your own pace! Be the peanut butter to our jelly. We’re the experts in ABM.

Account Based Marketing 71

Account Based Marketing Paid Search Agency ABM DemandBase 71

Engagio

JULY 15, 2020

As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. That means Jon Miller, Brandon Redlinger, Mara McLean and the other regular Engagio content creators will now be writing on the Demandbase blog alongside their amazing ABM experts.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. You need to assess your registration list with a scalpel. GET THE RIGHT TEAM IN PLACE. WeWinTogether.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

Engagio

OCTOBER 18, 2023

There are multiple advantages to using SDRs, including: More consistent, faster, and better quality follow-up on prospect interest More cost effective for less expensive people to take on some of the work Better tracking and analytics Talent development for sales Like all functions, sales development is evolving. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless. They aren’t working side by side, but are working in a more linear fashion.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

DemandBase

JUNE 12, 2020

In an effort for us to do better as an organization, we’ve compiled this list of resources so that we at Demandbase can learn, grow, and do better together. We recognize there are many deeply compelling works of literature and social commentary, and organizations that are doing the work. StandAgainstRacism.

Resources 83

Resources DemandBase Lock-In Class 83

DemandBase

JUNE 18, 2020

After an abundance of hard work, you find yourself high up on the corporate ladder and in a leadership position that enables you to make purchasing recommendations in hopes to benefit your company’s initiatives. About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

ANNUITAS

APRIL 24, 2014

It was particularly interesting and relevant to marketers, as our working environment was actually quite similar to that of the “traditional” baseball scout or manager. So many of the vendors that we, as B2B marketers, work with are not equipped to focus on accounts instead of individuals. What is worth more?

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

Martech

APRIL 25, 2023

That’s fitting, given how it is changing the scope of work in many industries. Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. There are many more to list, but the ability to designate time to find and test the applications is important.

Marketing AI 111

Marketing AI Allocation Top of Funnel Planning 111

DemandBase

MAY 28, 2020

Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. Do more of what works, less of what doesn’t, and fold campaign learnings into future campaigns and programs. 5 Types of Data that Drive Marketing Efficiency appeared first on Account-Based Marketing – Demandbase.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Engagio

OCTOBER 2, 2020

If there is one golden rule to ensure success with Account-Based Marketing, it’s that silos don’t work. Take these 10 steps to ensure Sales and Marketing unity: Identify your ABM leadership team , including your executive sponsor, target account list owner, the analyst, and key stakeholders from Marketing and Sales. Measure success.

Account Based Marketing 98

Account Based Marketing ABM Multi-Channel Demand Generation 98

Digital B2B Marketing

OCTOBER 18, 2012

Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

DemandBase

APRIL 20, 2020

Brady-Bunch-style video conversations now dominate our professional lives, while social media is flooded with rediscovered hobbies, new work habits, and tales of our private battles to turn this health crisis around. The post ABM Certification: It’s on the House appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

Heinz Marketing

SEPTEMBER 30, 2022

But most of the time that strategy (or lack thereof) won’t work. . It’s easy to make a list, but the insights really emerge when you categorize them into the following groups: Foundation. Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense. Marketing Technology Audit.

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

DemandBase

FEBRUARY 14, 2020

As a lead on our Sales Engineering team here at Demandbase, I’ve spent a lot of time in meetings with marketers who are just trying to cut through the noise and find solutions that work. for example, Demandbase offers a certification that over 3700 marketers have completed to increase their knowledge of ABM overall).

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72