Trending Sources

Time to abandon spray-and-pray lead generation

Biznology

B2B publishing houses have long relied upon their subscriber lists for the generation. That means lead generators have to work existing lists harder, resort to lower quality lists, and even engage in shenanigans like the case outlined above to meet lead guarantees. The post Time to abandon spray-and-pray lead generation appeared first on Biznology. Ninety-nine percent.

4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. For the last five years or so, inbound marketing and demand generation have been virtually synonymous.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

There are numerous free 2D barcode generators available online. Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool. It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Steve Woods , Eloqua. Don’t be boring! Angie Schottmuller.

Account-Based Marketing … and Billy Beane … in San Francisco

ANNUITAS

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. That’s why I was particularly excited to hear about the upcoming Marketing Innovation Summit for B2B , produced by Demandbase. What is worth more? How cool is that? Check it out here.

New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales.  Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation.  This area is one of the most crucial, but often misunderstood elements of lead generation.  Feel free to download our content marketing template book ; templates we use to prepare and optimize our clients’ content and demand generation efforts. .

The Next Generation Platform for Account-Based Everything is Here!

Lattice

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). The post The Next Generation Platform for Account-Based Everything is Here! Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. THEME TWO: Real-time Actionability.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

That’s where ReachForce and DemandBase (below) fill in the missing “fields” by matching the company name of the visitor via form field with much more information on that visitor, compiled through numerous online sources and databases. DemandBase has a similar structure.  By only asking for just a few required fields, additional intelligence is gathered via IP addresses.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

The post below generated over 800 likes and helped to build more brand awareness. The company set out to create thought leadership, and they generated enough exposure to win the “Killer Content Award” for Best Influencer Campaign from Demand Gen Report. The company generated over 347,000 global followers on LinkedIn through this campaign. DemandBase: Coordinate Your Channels.

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

B2B Lead Blog

Eloqua has done an amazing job of connecting demand generation and marketing automation folks in a vibrant, helpful space where marketers routinely dig in on tough challenges, ask for — and receive — help from their peers, and trade insights to inform their purchase decisions. Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. Lead Nurturing Lead Scoring Marketing Automation Demandbase eloqua ReachForce marketing automationShare and Enjoy.

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

B2B Lead Blog

Eloqua has done an amazing job of connecting demand generation and marketing automation folks in a vibrant, helpful space where marketers routinely dig in on tough challenges, ask for — and receive — help from their peers, and trade insights to inform their purchase decisions. Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. Lead Nurturing Lead Scoring Marketing Automation Demandbase eloqua ReachForce marketing automation

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

Demandbase or ReachForce? Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? There are notable differences between the Demandbase and ReachForce solutions.

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

Demandbase or ReachForce? Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? There are notable differences between the Demandbase and ReachForce solutions.

Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.] Not yet. Your Turn This is one possibility.

Demandbase: Converting More Web Visitors into Leads

The Point

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo

4 Ways to Make Your Website More Personal

It's All About Revenue

Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Demand Generation b2b marketing b2b online marketing cloud connectors Content Marketing DemandBase Focus.com landing page optimization lead generation marketing automation progressive profiling sales enablement website optimizationby Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing? Know the details without asking.

4 Reasons Your CMO Will Love Marketing Automation

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. You want to maintain consistency through your global demand generation efforts. But this has traditionally been more challenging for Marketing Execs than for Sales, because the act of Marketing can be seen as abstracted from the act of revenue generation.  You and your team decided that now is the time to make an investment in Marketing Automation. You want to measure marketing’s overall impact.

5 Demand Generation Tips From DemandCon [Video]

It's All About Revenue

Not surprisingly, the topic at DemandCon this week is demand generation. But, as everyone in sales and marketing knows, there are dozens of subtopics that fall under demand generation’s umbrella from lead scoring to content creation. We asked folks at DemandCon to give us their number one demand generation tip, and the results were wide ranging. Jennifer Pockell-Wilson , Vice President of  Marketing and Demand Operations, DemandBase. Clifford advises companies to try video in their demand generation efforts, even if it just means dabbling at first. Facebook.

DemandBase Creeps Up the Value Chain

Customer Experience Matrix

I had a nice little chat with DemandBase two weeks ago. I’d been aware of them since they were founded in 2006 but in their original incarnation as a data provider. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries.

45 Impressive Marketing Operations Champions You Should Follow [Infographic]

bizible

Demandbase. But what sets them apart is their ability to build the best marketing technology stacks for their organizations and ensure their team is well positioned to generate demand, enagement, and revenue. Marketing operations success continues to grow in importance. Who are these unsung heroes? We encourage you to follow and connect with them on social. Kimi Abdullah. Ryan Abrams.

DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. ABR gains its speed by querying DemandBase’s own database rather than querying external directories. These features were already available from DemandBase: what's new with ABR is exposing the data to other applications through a real time API. Clever folks.

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

Programmatic buying removes those complexities and middlemen, and then leverages data to allow both marketers and their agencies to more efficiently apply advertising dollars on scalable, yet highly targeted campaigns. (HS) I remember back in 2012 when companies like Demandbase and Bizo (now part of LinkedIn ) first announced “company targeted advertising.” Let’s start with a definition.

Ads 94

Top 40 Twitter Feeds You’re Not Following

It's All About Revenue

Andrew Gaffney – Editor of the DemandGen report, Andrew scours the demand generation field for the latest news. Jen Pockell-Wilson – A VP at DemandBase, Jen is a demand generation guru. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed. Share email.

23 Account-Based Marketing Leaders to Follow on Twitter

bizible

Peter Isaacson is the CMO at Demandbase, a MarTech company that allows businesses to deliver personalized ads to people at specific companies across the web. Scott Vaughan is the CMO at Integrate, a SaaS-based, closed-loop platform that automates and streamlines outbound demand generation. Infographic : The Account-Based Marketing Checklist @Demandbase #ABM https://t.co/FCe2Yk3BWr

The Rise of the Marketing Technologist – Part 1

ANNUITAS

It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS. It’s all so very, very true. And also so very, very problematic.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

They’re focusing on lead generation. Lead generation is most B2B marketers’ bread and butter. You can also use your posts to promote lead generation offers. These are proven lead-generation devices, but they also play into the context of the Facebook experience. If you’re good with forms, you can create a simple lead generation quiz in a snap. 3. Um … maybe not.

Bizible Joins The Account-Based Marketing Leadership Alliance

bizible

Bizible is proud to be a founding member of the ABM Leadership Alliance along with Oracle, Optimizely, Radius, Get Smart Content, LookBook HQ and Demandbase. As we announced last week , B2B marketers can now connect their ABM efforts directly to business outcomes in the same solution where they measure their demand generation marketing. Over the last year, interest ABM has soared.

11 Awesome Bizible Blog Posts On Marketing Operations

bizible

Why The Next Generation of B2B CMOs Will Come From Marketing Operations. Leaders from brands like DemandBase, Optimizely and Reachfore discuss the role and importance of marketing operations. We've written decent number of articles on marketing operations. But we realized we don't have a page that aggregates them into a well organized list. Overview and High Level Perpectives.

How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should

Act-On

This all made a certain kind of sense, as marketers of every stripe were heavily focused on lead generation. And lead generation is very dependent on brand awareness, so the strategies and tactics did look very similar for B2B and B2C. Here’s why: Today’s B2B marketers have to move beyond the lead generation role of simply filling the sales funnel with individual, named leads.

Top 25 B2B Influencers Share Revenue Driving Tips

Radius

RevenueDriver tip: Build a team of fearless and relentless marketers that view marketing as the epicenter for revenue generation @radius. Peter Isaacson, CMO, Demandbase. ABM @radius @demandbase. Julia Stead, Director, Demand Generation, Invoca. Tom Scearce, Senior Analyst, Demand Generation Practice,  Topo. There is one common goal that all B2B marketers share: the need to drive revenue. Though marketing techniques and campaigns vary, all marketing efforts are an attempt to aid Sales in reaching optimal revenue. — Jay Famico (@JayFamico) May 20, 2016.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Would love to get your $.02.

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

It's All About Revenue

Let’s say I use Eloqua for demand generation and ON24 for hosting webinars. Plugging a Demandbase connector in may help marketers measure the impact of larger buying committees on funnel conversion rates. Demand Generation AppCloud Apple apps cloud connectors cross channel marketing DemandBase Eloqua Eloqua AppCloud Eloqua Cloud Connectors iPhone Jive LinkedIn marketing On24 revenue Revenue Performance Management RPM sales and marketing Social Media Twitter virtual events web conferencing webcasting webinar marketing webinarsUntil now. Share email. Facebook. Reddit.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

Related Posts: New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search The missing topic on b2b digital lead generation: advertising A Primer on Website Visitor ID and Smart Form Technology for Lead Generation. I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates.

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Here are four ways advocate marketing can generate powerful social proof to persuade more buyers to choose your brand. 1.