KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What are the benefits? “In

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Martech

AUGUST 9, 2023

Before that, he founded Demandbase and practically invented the ABM technology category. Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. That’s plenty, but far from all. LinkedIn: Juliet Randall (14.6K

Account Based Marketing 79

Account Based Marketing ABM DemandBase Marketing Analytics Tools 79

DemandBase

AUGUST 10, 2020

The once coveted, high-touch in-person, invite-only, VVIP engagements are now a thing of antiquity, and we are now living in a world of “virtual” events. Some quick ABM adoption data from the 2020 ABM Market Research Study ). The cancellation of our annual tent pole event was a bummer. Now the lie.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Martech

JULY 14, 2022

Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

DemandBase

MARCH 23, 2020

All conferences and field events are canceled. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Real-time intent signals around keywords and browsing behavior tell you which accounts are researching topics relevant to your solution.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. As we know our clients could not attend events anymore and a lot of money was invested in events and field marketing. Team Collaboration.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

SalesIntel

APRIL 19, 2024

If you have a list of prospects not in the SalesIntel database, you can use Research-on-Demand to get the missing data in a few hours. Sends real-time alerts for changes in a company’s technology or critical events. Sends notifications about changes in contact information and company events.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

SalesIntel

APRIL 19, 2024

If you have a list of prospects not in the SalesIntel database, you can use Research-on-Demand to get the missing data in a few hours. Sends real-time alerts for changes in a company’s technology or critical events. Sends notifications about changes in contact information and company events.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

Engagio

JANUARY 14, 2021

So they aren’t spending the time to do their research, and our accounts are taking notice. This activity includes searches and research across websites and social media (yours and your competitors’). On the right is known activity, such as form fills and event engagement. So it’s much harder to influence their opinions.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Rand Fishkin is co-founder and CEO of audience research software startup, Spark Toro.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. To others, the automated shipments of boxed cookies, or VIP events throughout the year. To some, ABM means running continuous ads.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

OCTOBER 18, 2023

Researched – driven by systematic insight generation (not two minutes on LinkedIn). I love the look and feel of Demandbase.” as well as what content the account is researching offsite (tracked using B2B intent data). The post Account-Based Sales Development and the Power of Account Intelligence appeared first on Demandbase.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Engagio

AUGUST 23, 2021

Potential customers want to use your website for research on their own terms. If you don’t have the information they need, or if you make it too hard to access, they’ll simply do their research elsewhere — and you’ll miss out on valuable clues about when they move into a new stage of the buying journey. Make it easy for buyers.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Engagio

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

DemandBase

SEPTEMBER 1, 2020

There’s no shortage right now of tips and tactics for how to work from home and how to run virtual events. Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Buyers journey update/refresh by buyer persona that reflects a no-event view for the time being.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

DemandBase

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Engagio

AUGUST 17, 2021

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. As a salesperson, the last thing I want to do is have to do a bunch of research all over the web to find information about a prospect. Today’s guest: Heidi Bamburg.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

KoMarketing Associates

SEPTEMBER 16, 2020

According to DemandBase’s 2020 ABM Market Research Survey , this is most likely your CMO or VP of Marketing (29% of the time) or the Head of Demand Gen (18%). Advertising has become increasingly important in 2020 as in-person events have declined. Of course, in-person events may make a comeback as COVID-19 gets under control.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

JANUARY 9, 2023

Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. Live Events. A live event that takes place in person is superior to a webinar. As you prepare this event, work with the sales team to identify the most important prospects.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

InsightSquared

MAY 21, 2019

The revenue operations event of the year, Ramp by InsightSquared is the only conference focused entirely on equipping revenue ops professionals with the foresight, skills, and connections required to become the strategic partner today’s go-to-market teams demand. SiriusDecisions is the Premium Sponsor of the event. “It

Peer-to-peer 31

Peer-to-peer Salesforce.com DemandBase Marketing Attribution 31

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DemandBase

FEBRUARY 14, 2020

If Account-Based Marketing (ABM) is in the plan for 2020, then you’ve probably done your research and maybe even started talking to a few technology vendors. As a lead on our Sales Engineering team here at Demandbase, I’ve spent a lot of time in meetings with marketers who are just trying to cut through the noise and find solutions that work.

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

DemandBase

OCTOBER 23, 2018

To make sure your entire team is on the same page around ABM, check out the ABM Certification from Demandbase. Here at Demandbase, we have the “Marketing Center”—a place where Sales can go to find information at any time on all campaigns and events we are running. There a certification for every level of ABM maturity.

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

DemandBase

AUGUST 27, 2020

Here are my personal favorite ways to segment my target account list: Accounts showing high intent ( They’re researching across the web for keywords related to our products and have five or more visits to our website.). Accounts with offsite intent related to Demandbase competitors with no on-site visits. Set up your weeks on Sunday.

DemandBase 52

DemandBase Personalization Cross-Selling Demand Generation 52

Engagio

SEPTEMBER 28, 2021

Your playbook is: Deep research: Map out each buying center to understand areas of revenue potential (whitespace). Research key business priorities and publish detailed account dossiers integrated with Sales account plans. Accounts in this style of ABX get completely bespoke marketing. Targeted demand generation .

Segmentation 71

Segmentation Demand Generation Agencies Account Based Marketing ABM 71

Hubspot

DECEMBER 23, 2022

In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. This helps you to recognize industry trends early, track buying signals and identify trigger events. Identify “at-risk” accounts by seeing if prospects are also researching competitors. Demandbase.

Enterprise Management 78

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 78

DemandBase

FEBRUARY 10, 2020

At the end of last year, Demandbase partnered with Demand Metric to bring you the State of the ABM Tech Stack Research Report. This report provides actionable data and research about technology’s role in modern marketing. We found the research so valuable that we wanted to take it out on the road!

Account Based Marketing 64

Account Based Marketing ABM DemandBase Peer-to-peer 64

DemandBase

SEPTEMBER 17, 2018

Dreamforce is nearly here, and companies and attendees from across the globe are gearing up for the big event. With all the events and sessions to choose from, the fear of missing out can’t be ignored. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Engagio

DECEMBER 28, 2020

It’s the time of year again where we reflect on the year’s events and accomplishments and predict what is to come. My predictions for ABM in 2021 … Marketers will redefine personalization by going beyond, and they’ll embrace guiding prospects and customers through their self-guided research with relevance. Pieter De Temmerman.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

DemandBase

APRIL 12, 2020

“A full 54% of marketers say multi-touch attribution is one of the biggest gaps in their marketing research.” In part, that is because most marketing attribution models focus on touchpoints—singular events in the customer journey—rather than the introduction of innovative approaches like Account-based Marketing.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

Martech

SEPTEMBER 24, 2021

These can include email marketing campaigns as well as in-person or virtual roadshows and events geared toward groups. Media used can include email, web content personalization, digital advertising and retargeting, as well as live or virtual events for large groups. What ABM tools do. Expanded account value and revenue.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

DemandBase

OCTOBER 10, 2018

Or if you are a self-paced learner, Demandbase now offers online versions of our Foundations and Advanced-level ABM Certifications. In 2019, only sponsor events that have a 50% attendee overlap with your target account list. BUT … build up extra marketing activities around these events. Here’s a simple example.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

SalesIntel

SEPTEMBER 3, 2021

Here is a hint – if a company uses an ABM platform like DemandBase, likely, they would also be looking for other marketing tools. You might research an account for hours, work hard to schedule a meeting with the prospect, only to find that they have an in-compatible tech stack.

Ideal Customer Profiles 52

Ideal Customer Profiles eCommerce DemandBase Account Based Marketing 52