The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. ABM for Sales, because it takes two wings to fly. ABM is an intentional change of direction from conventional B2B.

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Account Based Marketing ABM DemandBase Peer-to-peer 133

DemandBase

AUGUST 10, 2020

The once coveted, high-touch in-person, invite-only, VVIP engagements are now a thing of antiquity, and we are now living in a world of “virtual” events. Goodbye (for now), in-person ABM Innovation Summit, and hello, virtual ABM Innovation Tour. All (digital) roads lead to ABM.

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Account Based Marketing ABM DemandBase Peer-to-peer 119

6sense

OCTOBER 1, 2021

The events of 2020 brought significant disruption and change to B2B revenue teams. But it also sparked creative adaptation, innovation and increased adoption of ABM platforms. But it also sparked creative adaptation, innovation and increased adoption of ABM platforms. Here are five key takeaways from the event: 1.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Engagio

DECEMBER 28, 2020

It’s the time of year again where we reflect on the year’s events and accomplishments and predict what is to come. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. Maneeza Aminy.

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Account Based Marketing ABM Sales Management Enterprise Management 139

Engagio

SEPTEMBER 15, 2021

For the uninitiated, STEPtember is a special time of year where we band together and work up a bit of a sweat to raise money that funds research for cerebral palsy. . At Demandbase we like to walk, run, jump, ride, and vacuum (to my family’s delight and my pets’ dismay) our way into STEPtember. Help us fund CP research.

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DemandBase B2B Thought Leadership Thought Leadership Ideal Customer Profiles 71

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. What’s an event organizer to do? Organized by Demandbase. February 28-March 2, Scottsdale, B2B Marketing Exchange. May 11-12, Berlin, Strategy Summit B2B Marketing and E-Commerce. And soldier on.

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Conference B2B Forrester Marketing Management 197

Engagio

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. How are they responding to marketing programs?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

DemandBase

FEBRUARY 10, 2020

It’s 2020 and with this new decade upon us, it’s time that B2B marketers adapt and switch their thinking. ABM has transformed the way we do business and the increase in adoption has proven this new way of thinking drives better results. This report provides actionable data and research about technology’s role in modern marketing.

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Account Based Marketing ABM DemandBase Peer-to-peer 64

DemandBase

FEBRUARY 14, 2020

If Account-Based Marketing (ABM) is in the plan for 2020, then you’ve probably done your research and maybe even started talking to a few technology vendors. marketing technologies out there, how do you choose which one is right for you? Redefine what you thought was possible with ABM.

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Account Based Marketing Vendors ABM DemandBase 72

DemandBase

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. How are they responding to marketing programs?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. Read on to find out some takeaways from each session.

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Account Based Marketing ABM Conference Lead Ranking 52

DemandBase

OCTOBER 10, 2018

To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. But what happens if you’re committed to Account-Based Marketing and stakeholders haven’t seen the light? Excuse #1: We’re not ready for ABM.

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Account Based Marketing ABM Demand Generation Allocation 69

Directive Agency

JANUARY 9, 2019

What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket.

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Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. ABM stands for Account-Based Marketing.

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Account Based Marketing ABM B2B Sales B2B 59

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. This challenge is particularly daunting because some of our most trusted marketing tactics are no longer available. All conferences and field events are canceled.

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Work Management Marketing Management B2B Marketing DemandBase 129

Directive Agency

JANUARY 9, 2019

What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket.

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Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

DemandBase

SEPTEMBER 17, 2018

Dreamforce is nearly here, and companies and attendees from across the globe are gearing up for the big event. With all the events and sessions to choose from, the fear of missing out can’t be ignored. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup.

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Account Based Marketing ABM DemandBase CMO 45

Business Brainz

JULY 11, 2021

No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Directive Agency

JANUARY 8, 2019

What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. So they aren’t spending the time to do their research, and our accounts are taking notice. On the right is known activity, such as form fills and event engagement.

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Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Walker Sands

JULY 23, 2019

Targeting and personalization are the heart and soul of every successful Account-Based Marketing (ABM) campaign. With ABM, your sales and marketing efforts deliver highly customized content to a small number of very high-value prospects. However, ABM execution is easier said than done.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain.

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Intent Data Intent B2B Sales ROI 62

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes.

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Outreach Enterprise Management DemandBase Buy 86

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DemandBase

OCTOBER 23, 2018

We went out on the road for our ABM Summer Road trip allowing us to meet you at workshops, certifications, dinners and happy hours! Meeting all of you and being able to have conversations in person about Account-Based Marketing is what we live for. See below for the top 5 B2B marketing trends we heard while on the road.

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Account Based Marketing Trends B2B Marketing DemandBase 78

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account.

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Intent Data Account Based Marketing Intent ABM 85

Engagio

SEPTEMBER 28, 2021

(Note: The data in this post come from the ITSMA and ABM Leadership Alliance ABM Benchmark Studies, primarily 2020.). Typically 80 percent of these accounts will be current customers.). Accounts in this style of ABX get completely bespoke marketing. Consider internal chat groups or forums for each account.

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Segmentation Demand Generation Agencies Account Based Marketing ABM 71

Engagio

OCTOBER 18, 2023

Just as marketers embraced account-based marketing (ABM), we’re also seeing great SDR teams adopt account-based thinking and thus the rise of account-based sales development (ABSD). So, let’s explore what ABSD is and how account intelligence is the fuel that makes it happen.

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DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). Indeed, your brand can have a massive impact on the success of all aspects of your go-to-market. Brands work on emotions.

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Demand Generation Demand Generation B2B Thought Leadership 149

DemandBase

JULY 2, 2020

An Introduction by Susan Glenn, Content Marketing Manager). You may have heard that this summer Demandbase acquired Engagio. But it’s more like we’ve joined forces, because, with our combined breadth of talent and ABM technology solutions, we’re poised to take B2B marketing into the next dimension.

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DemandBase Work Management Marketing Management Account Based Marketing 122

DemandBase

APRIL 12, 2020

“A full 54% of marketers say multi-touch attribution is one of the biggest gaps in their marketing research.” There are a number of ways to skin the marketing attribution cat—most of them arbitrary. Indeed, most marketers consider it a flawed approach. Check out our ABM Masterclass on-demand webinar.

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Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

Launch Marketing

APRIL 20, 2022

She is a Wall Street Journal best-selling author and IBM named her one of the seven people shaping modern marketing and brings a plethora of content to her Twitter that you don’t want to miss. . jonmiller Jon Miller Chief Marketing Officer, Demandbase . joepulizzi Founder, Content Marketing Institute .

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Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Top Rank Marketing

AUGUST 14, 2023

Undoubtedly you’ve heard the expression that people (including buying committees) make decisions based on emotion and justify with logic. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag.

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B2B Advertising Agencies Paid Search Agency Co-Registration 95

SalesIntel

APRIL 19, 2024

If you have a list of prospects not in the SalesIntel database, you can use Research-on-Demand to get the missing data in a few hours. Sends real-time alerts for changes in a company’s technology or critical events. Sends notifications about changes in contact information and company events.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

If you have a list of prospects not in the SalesIntel database, you can use Research-on-Demand to get the missing data in a few hours. Sends real-time alerts for changes in a company’s technology or critical events. Sends notifications about changes in contact information and company events.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40