Strategic-IC

MAY 28, 2024

In a recent episode of Let’s talk ABM, we had the pleasure of speaking with Kathryn Nimmo , ABM Marketing Manager at HP , about embracing creativity, thought leadership, and empathy to build credibility through ABM. By creating thought leadership material rather than product promotion, I think people will see us as more credible.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Work Management 62

Trade Press Services

FEBRUARY 26, 2024

That’s why creating and sharing thought leadership content developed by internal experts is so important. Research shows that 54 percent of decision-makers spend more than one hour per week reading and reviewing thought-leadership content. Create brand communities and engage with members online and in person, if possible.

Trends 100

Trends B2B Thought Leadership B2B Thought Leadership 100

Martech

MAY 20, 2024

We must remember the power of storytelling, connection and genuine value proposition. Ultimately, achieving good marketing demands a great product, the resources to support it and the agility to constantly learn, adapt and scale your offerings to meet the ever-changing needs of the modern consumer.

Brand Identity 99

Brand Identity Branding B2B Thought Leadership Paid Search Agency 99

Oktopost

FEBRUARY 16, 2022

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Marketing Insider Group

NOVEMBER 16, 2021

The Thought Leadership Journey is Here to Stay. Thought Leadership is critical to making the “short list” as a solution provider – and the content needs to be focused on key business and technical issues completely removed from selling. Thought Leadership is not a destination it is a journey.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Thinkers360

APRIL 18, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. However, I have always loved storytelling and found myself drawn to the customer-facing side of the business.

B2B Thought Leadership 61

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 61

Marketing Insider Group

JANUARY 2, 2020

Start Your Transformation with Thought Leadership. Everything rises and falls on leadership. When you begin such a massive undertaking as a marketing transformation, effective thought leadership is unquestionably the key to success. Use Data and Storytelling to Sell Your Transformation.

Work Management 196

Work Management Paid Search Agency Marketing Management Advertising Agencies 196

SmartBug Media

DECEMBER 28, 2022

Of course, it doesn’t have to be happy-hour-focused—you can explore doing kind-friendly content like a storytelling or coloring session for kids in a virtual breakout room for your family-oriented persona segments, for example. If you’re looking for expert, game-changing thoughts on digital marketing, your search is over.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Adobe Experience Cloud Blog

OCTOBER 15, 2018

This new era of marketing is all about storytelling and curating customer-centric content. Take on the Art of Storytelling. This new wave of marketing demands for marketers to look at how their efforts are serving customers. Leadership (To Reach Across the Business). Final Thoughts.

CMO 134

CMO Thought Leadership Curation Storytelling 134

Hinge Marketing

MARCH 1, 2023

To stand out from all this noise, experts will need to focus on the “leadership” part in thought leadership content. Thought Leadership is King Now Just creating a large amount of content won’t cut it anymore… Anyone can do it now. Some will even masquerade as authorities on topics they know little about.

Service 124

Service Thought Leadership Differentiation High Quality Lead 124

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos. Then we cried.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Trade Press Services

NOVEMBER 13, 2023

Many editors prefer materials from industry experts and thought leaders over journalists because they can address real audience problems with experience from the trenches. That said, delivering content that will capture the attention of readers and editors demands a strategic approach. Follow submission guidelines.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Heinz Marketing

OCTOBER 1, 2022

Start Your Thought Leadership Journey. Behavioral Design for Demand Generation. Demand Generation. Sessions include: LinkedIn Ads: Double Your Performance by Avoiding These Costly Pitfalls. The Alt-text Guide for Marketers. How Did Branded Merch Become So Hot? And How Can B2B Harness Its Power?). Content Marketing.

B2B Marketing 114

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 114

SmartBug Media

FEBRUARY 15, 2024

Include your location, key leadership figures, and the industry you're operating in. Avoid Common Pitching Mistakes with Your Investor Pitch Deck Using storytelling tactics and these stellar data visualization techniques can get you far: Illustrate your financial and market acumen. That’s a big ask.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

LEADership

FEBRUARY 18, 2015

I have just finished writing an e-book, “30-Day Demand Generation Detox Diet” and it’s due to launch very soon. My writing has drawn inspiration, facts and data from various industry sources as well as thought leaders that I gratefully acknowledge. The overall focus of the book is, as the title suggests, on demand generation.

Demand Generation 40

Demand Generation Demand B2B Thought Leadership Generation 40

Contently

MARCH 13, 2020

It’s hard to not feel uneasy when that thought pops into your head: How does this affect how I do my job? So, I figured I’d share some thoughts on how we can do our jobs well and responsibly amidst these changes. If you have thoughts to add, email me at lazer@contently.com—we’d love to hear from you.

Planning 218

Planning Paid Search Agency Thought Leadership Lead Ranking 218

B2B Digital Marketer

JUNE 6, 2024

4:34 – 8:29) Strategic Marketing Planning, Attribution To ROI, & Unlocking Business Value: Aaron Branson on the importance of strategic marketing planning to drive growth, effectively attributing marketing efforts to ROI, and insights into how strategic market leadership can unlock business value. (8:30

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. Below is our interview with Andy. ––.

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

Content Standard

APRIL 5, 2021

That increase in competition has put potential clients in an enviable position, giving them the leverage to demand more attention and personalized service from companies seeking their business. “That’s the filter through which we look at all of our thought leadership and top-funnel storytelling.”

Top of Funnel 102

Top of Funnel Differentiation Paid Search Agency Thought Leadership 102

Adobe Experience Cloud Blog

OCTOBER 7, 2016

The Power of Visual Storytelling. Live Motion: Video content, which includes (as the name implies) videos and webinars, is broadcasted through live video or recorded and then distributed on-demand. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. For example, this Coca-Cola campaign combines a compelling storytelling technique with generative AI to create an intriguing ad video.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Demand Gen Report. What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends. B2B Marketing Blogs. HubSpot’s Marketing Blog. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketri

DECEMBER 11, 2023

The same power of teamwork and cool-headed leadership seen in the cycling world enables B2B marketers to thrive. Celebrating each mini-victory along the way, B2B marketers, like cyclists, understand that there are no shortcuts to greatness, and success demands unwavering dedication and adherence to ethical principles.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Demand Gen Report. What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends. B2B Marketing Blogs. HubSpot’s Marketing Blog. Social Media Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

AUGUST 6, 2019

Marketing is measured on generating demand, and sales is responsible for conversion. Salespeople Are The Next Great Storytellers. If you want them to be engaging storytellers, spend some time helping them understand the narrative so they don’t feel like they’re out-of-the-know or rushed.

Top of Funnel 134

Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 134

Envy

NOVEMBER 18, 2019

BrightTalk enables you to create lead scoring sheets and workflows based on each lead’s attendance, participation, and interaction with your webinar (for example, whether they watched live or on demand, whether they completed the webinar, and more). BrightTalk is Like YouTube for IT Professionals. A Range of Price Points.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos. Then we cried.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1. Watch to find out.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

DECEMBER 10, 2019

Met the Godfather of demand gen? Call center tech company Genesys went where few B2B storytellers dare to go: Into gripping, human stories about depression and redemption. Best Video Marketing-Based Demand Campaign: True Influence. Demand gen company True Influence is prepared to make an offer buyers can’t refuse: Leads.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

SEPTEMBER 27, 2022

Prioritize Engagement With Sales Leadership 2.3 Prioritize Engagement With Sales Leadership Sales enablement teams and sales leaders are working towards the same end: more successful sellers. The product team is the expert on what you’re selling, marketing creates the demand , and CX knows how to talk to your customers.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Salesforce Marketing Cloud

JUNE 8, 2022

As I mentioned, it was a time for family and oral history storytelling, but unfortunately, it was left out of many American history books — including those that I grew up reading in Texas. Kendi, author of “How To Be an Antiracist,” on where we are as a society and thoughts on a path forward. were declared to be free.

Ad Building 97

Ad Building Barriers Thought Leadership Communities 97

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. It enables you to be seen as a subject matter expert or thought leader by association. Final Thoughts. Yet, it is seen as a necessary evil.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Killer Content Awards Ceremony Wednesday, March 1, 2:45 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Content4Demand

FEBRUARY 28, 2020

by Karen Axelton, Contributing Writer Republished with permission from Demand Gen Report. Connect via thought leaders. Millennial buyers connect and believe in the power of thought leadership,” said Fanzo, noting that 92% of millennial B2B buyers engage with thought leaders on social media. Tell a credible story.

B2B Thought Leadership 53

B2B Thought Leadership B2B Marketing Effectiveness Thought Leadership 53

Circle Studio

DECEMBER 19, 2018

Once the plan has been crafted, be sure to share it with firm leadership. And just like no A/E/C firm can truly prioritize safety without a program (leadership, accountability, coordination, training, etc.), Blog consistently for thought leadership. If you need help, seek out a qualified consultant to assist.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124