Marketing Insider Group

SEPTEMBER 15, 2020

To get a better idea around the three legal topics (Acquisitions, Laws and Regulation, and Commercial Litigation), we asked lawyer-marketer extraordinaire Kerry O’Shea Gorgone of MarketingProfs to provide some context for why these topics are in such demand in today’s environment – specifically, why Acquisitions lead the pack?

Work Management 216

Work Management Content Marketing Management Paper 216

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Rev

APRIL 2, 2019

According to a recent IDG white paper on lead generation , 61% of B2B marketers say increasing demand is the top challenge they face today. In theory, scaling a B2B business just requires boosting demand. In actuality, however, demand generation is becoming an increasingly difficult challenge for B2B marketers to meet.

Demand Generation 111

Demand Generation Ideal Customer Profiles Marketing AI Demand 111

Marketing Insider Group

JANUARY 5, 2023

I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. Downloaded our white paper? Instead, you want a more strategic approach to B2B Demand Generation. Marketing needs to partner closely with sales.

Lead Ranking 273

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 273

Content Marketing Institute

OCTOBER 31, 2018

When we truly excel at our jobs, we create demand where little or none existed. In fact, Apple didn’t even realize the demand it was creating. Think about software company HubSpot. In 2006, the marketplace for email marketing automation software was crowded – and getting more so. HubSpot created demand in a different way.

Top of Funnel 96

Top of Funnel Demand Generation Demand Generation Agencies 96

ANNUITAS

FEBRUARY 27, 2014

And based on what I see today, most companies are not building a true Demand Strategy. So let’s be clear on what a Demand Strategy is not…. A Demand Strategy does not start with a marketing technology solution. Without a strategy in place, it will only be a sophisticated piece of software. This couldn’t be more true.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

Vision Edge Marketing

DECEMBER 15, 2020

Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Even so, according to the Demand Gen Report, 2020 B2B Buyer Behavior Study, the purchase cycle is lengthening, not shortening, with 77% of buyers spending more time conducting research prior to purchase.

Peer-to-peer 286

Peer-to-peer Buy Sales Cycle B2B Sales 286

Sword and the Script | B2B

APRIL 18, 2023

B2B content consumption continues to grow Despite concerns over “content shock” and content fatigue, demand for B2B content continues to grow. Overall, demand for content is up a whopping 55% since 2019. More specifically, “content formats more likely associated with immediate buying decision” include: software trials (i.e.

Intent 97

Intent Buy Webinar Metrics Top of Funnel 97

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Whether you’re creating exclusive content for email marketing, lead generation, or both, there are a few popular types that most B2B customers will be interested in, depending on topic demand. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Binary Demand

MARCH 26, 2024

As he delves into online helpdesk software research, an intent data platform detects key signals: Signal 1 : Downloading whitepapers on helpdesk software signals a strong interest in the category. Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

ViewPoint

MARCH 19, 2018

Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. AT Internet also has a wide range of white papers to guide and teach the uninitiated. Does Marketing Own the Pipeline? About the Author.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Customer Experience Matrix

MAY 21, 2007

The public debate between on-premise and on-demand (hosted) software has largely been won by the on-demand side, particularly where small businesses are concerned. And yet—plenty of on-premise software is still sold. If I were a hosted software developer, that’s where I’d put my energy.

Enterprise Management 120

Enterprise Management Marketing Management Software Demand 120

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. With advancements in software that include AI, automation, and integrations for just about everything, B2B websites must follow suit.

Design 96

Design Trends Marketing Websites B2B 96

Martech

JUNE 28, 2022

The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar. The most in-demand marketing skills in a B2B buyer-driven world. It’s become a well-compensated, highly respected and in-demand role.

Marketing Automation Services 103

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 103

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Certain software allows your team to automate lower-value tasks, giving them more freedom to communicate with high-potential prospects and existing customers. Blog posts, checklist articles, and white papers are great for building traffic.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Marketing Insider Group

DECEMBER 3, 2020

This is why we see such significant interest in Internet Marketing, Database Management, Shipping and Distribution, and Software and Development. While the audience’s consumption demand has remained level throughout the last 180 days, the C-Level’s interest piqued roughly 40 days ago. in 2020, with e-commerce sales climbing 18.0%.

Analysis 228

Analysis Budget Programs B2B Work Management 228

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

The ROI Guy

SEPTEMBER 13, 2011

It is very easy for us to maintain and continue to evolve the content within the Interactive White Paper , and the personalization rules. No custom software application development / programming is needed to specify the content or rules.

Budget Programs 40

Budget Programs Paper Tools Class 40

Marketing Insider Group

AUGUST 25, 2020

With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. Pairing your sales automation with your marketing software allows your team to create content tailored to each decision-maker’s interests. That’s just the tip of the iceberg.

Automation 269

Automation Sales Qualified Leads Lead Scoring Lead Ranking 269

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Nahla Davies is a software developer and tech writer. Embrace marketing automation.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Martech

FEBRUARY 6, 2024

to drive demand and conversion. Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper. Here’s Winterberry: “Its about reaching the connected, omnichannel shopper wherever they are.

Trends 109

Trends Work Management Advertising Agencies Marketing Management 109

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Certain software allows your team to automate lower-value tasks, giving them more freedom to communicate with high-potential prospects and existing customers. Blog posts, checklist articles, and white papers are great for building traffic.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Sales Engine

MAY 19, 2016

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. How can sales use lead intelligence used to get in front of prospects?

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Directive Agency

MARCH 25, 2020

Key Points: SaaS and Cloud Software industries are primed for at least a 17% growth this year. The top SaaS companies are all leaders in demand generation. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. Activation. Organic Search. Paid Search.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Customer Experience Matrix

JUNE 3, 2009

Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns. The real work is in designing the campaigns, not setting them up in the software. Second of three posts on demand generation interfaces.) See my recent white paper Restoring the Balance for more on this.)

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

PureB2B

MARCH 28, 2022

Most B2B marketers do this, especially if you’re selling healthcare software. For example, you might be a patient database software that targets doctors' offices, but because of how your buyers are searching in Google, now you’re competing with a meditation app. Search Intent – Use a search engine and type in what your software does.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Marketing Insider Group

JANUARY 2, 2020

It must encompass your company culture, a complete reinvention of your operating model, a restructuring of your marketing processes, marketing capabilities that can shift with every change in your market, an omnichannel approach, and to support it all – software as agile as your new organization. Everything rises and falls on leadership.

Work Management 207

Work Management Paid Search Agency Marketing Management Advertising Agencies 207

SnapApp

JUNE 25, 2015

What we need is a way to capture our audience’s attention – to manufacture demand and drum up marketing results. Holidays can anchor a marketing campaign and allow the marketer to generate demand with relevant messaging and content. But summer doesn’t have to be a slow season for B2B marketing. Holiday Marketing.

Demand 54

Demand Lead Gen Work Management Sales Cycle 54

Sword and the Script | B2B

AUGUST 15, 2023

A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Because they believe if they can show the customer the software in a demo, it will sell itself. If they name a price, they’ll never get to show the software. Why do vendors do this?

Marketing Management 77

Marketing Management Vendors Studies Top of Funnel 77

Customer Experience Matrix

MAY 5, 2009

Summary: My survey of demand generation deployments found that some companies deploy many features immediately, while others take two or three months to reach the same stage. What's really interesting is the details themselves - go ahead and dig into the paper and see what you find. A fast start depends on ample preparation.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Martech

JANUARY 7, 2022

Wait until you have the ‘expert’ available if that person is in high demand. Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. What the tools do.

Planning 132

Planning Digital Asset Management Work Management Marketing Management 132

Zoominfo

JULY 25, 2023

Marketing Input Similar to sales, there are two main types of marketing professionals who focus on different paths toward generating B2B leads: Demand generation marketers identify a target audience, assess its familiarity with their company’s offerings, find ways to create interest, and nurture leads to move them toward conversion.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

OCTOBER 4, 2022

Did they watch your session live or on demand, or both?” A marketing director from a services firm told me that from her perspective, when someone asks a quality question or takes a specific action like downloading a white paper, that’s the person of interest and [you should] take action accordingly,” said Sirkin.

Top of Funnel 99

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 99

Webbiquity

AUGUST 1, 2019

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Conclusion.

Marketing Automation Services 205

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 205

KoMarketing Associates

JULY 12, 2018

Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. What’s more, you can even do on-demand demos so prospects can instantly view a demo without having to wait to schedule one. Scheduling or using an on-demand online demo can be a great lead generation tool. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Webbiquity

APRIL 21, 2020

We grew CADsoft to become one of Autodesk’s top AEC resellers, for software and professional service and sold CADsoft in late 2017. Marketing is an integral part of creating awareness and demand while supporting the company’s strategic direction. The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software.

Enterprise Management 175

Enterprise Management Work Management Marketing Management Budget Programs 175