markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Unfortunately, if you have a lot of content this can be tedious process. How do you build your library of relevant lead nurturing content?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

AUGUST 15, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Hubspot

OCTOBER 28, 2020

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Now that brands are experiencing the benefits of on-demand tools like live chat, these features will be standardized as consumers come to expect them more over time. COVID-19 6-Month Marketing, Sales, & Service Retrospective.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Content Marketing Institute

JANUARY 12, 2018

Of the 30 companies: 96% of the companies (all but one) said they were siloed and had an increasingly difficult time aligning their enterprise digital marketing efforts across products, channels, regions, or even functional areas (brand vs. PR vs. demand generation ). telesales) strategy into a digital content and marketing-driven strategy.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . Multi-touch Demand Generation. Check out her presentation here. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. Multi-touch Demand Generation. ” - David Meerman Scott.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Enterprise Management 112

Enterprise Management Marketing Management Budget Programs SIC 112

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. For more on vendor classifications, see my list of demand generation vendors from last November.) Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Contently

MARCH 21, 2017

All content is subject to the same editorial process,” Little noted. “We ” Stories for the site are inspired by internal and external industry events, along with breaking news. So is weighing JLL’s marketing agenda against audience demand. We have to try to maintain a balance.”

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Hubspot

MAY 1, 2017

Those habits aren’t just limited to my writing process. Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant.

Personalization 101

Personalization Brand Identity Branding Planning 101

Hubspot

JULY 7, 2020

This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). To explore the accompanying dataset on your own, you can find our interactive microsite here.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Track opportunities and pipeline, manage contact and account information. Individual communications (sales rep to buyer).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SugarCRM

DECEMBER 11, 2013

Microsites. Event Management. Campaign Manager. On-Demand Webinars. Learning Management. Nine Things Sales is Thankful For. Somehow, we manage to forgive […]. Getting automated processes integrated and flowing inside the system is one of the biggest hurdles to overcome.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Contently

APRIL 28, 2016

All content is subject to the same editorial process,” Little noted. “We ” Stories for the site are inspired by internal and external industry events, along with breaking news. So is weighing JLL’s marketing agenda against audience demand. We have to try to maintain a balance.”

Class 60

Class Paid Search Agency Companies Allocation 60

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. 2022 Content Preferences Survey Report, Demand Gen Report. 2022 Content Preferences Survey Report, Demand Gen Report. Content Hubs Support SEO Strategies.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

DealSignal

JANUARY 25, 2023

Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. But to truly rise to excellence, you need to connect the dots across your entire organization, not just sales and marketing.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. We ran an integrated campaign where we wrote up a quick case study, developed additional thought leadership material, sponsored a mini event, and presented in a webinar.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Adobe Experience Cloud Blog

JULY 27, 2012

You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. Building relationships with sales leads. 3) Show them the WIIFM.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

B2B Marketing Exchange

NOVEMBER 15, 2023

Account-Based Marketing Campaign Mutiny Mutiny’s ABM music video campaign elevated personalized outreach by identifying 30 target accounts based on specific criteria and partnering with a freestyle rapper known as “Sales Rapper” to create custom rap videos mentioning key contacts and their pain points by name.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

markempa

FEBRUARY 9, 2015

Unfortunately, if you have a lot of content this can be tedious process, but trust me, it’s worth it. Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Outgrow

JULY 12, 2022

MediaFly’s effective sales enablement strategies for 2022. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . The Logistics of Sales Enablement and Product Marketing. We do animated headers for our microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

Kapost

APRIL 4, 2017

Agile content marketing is an ideal approach for managing all phases of content marketing, and when combined with a content operation it becomes a powerful tool for overcoming the challenges of scaling content across the enterprise. . It’s a set of processes that supports teams, tools, and channels. Choosing Your Agile Methodology.

Planning 73

Planning Microsite Enterprise Management Content 73

Seismic

MARCH 25, 2021

Keynotes and customer sessions detailed how 2020 wasn’t an aberration—that the acceleration and adoption of digital sales processes are here to stay. . This future felt distant when companies initially transitioned to digital-first sales motions—what a difference a year makes!

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. It also provides the administrative muscle needed to manage large marketing programs.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MAY 6, 2010

Summary: Genoo provides a simple Web site, demand generation and social marketing for $199 per month. I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Vidyard

JULY 18, 2017

VPs of marketing would throw logos on pens and host company tradeshows, while sales teams basically cannibalized growth. This allowed a single marketer to reach hundreds of thousands of people through email, and the power shift of growth moved from sales to marketing. playbook: live events. Need for Affiliation/Community.

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Business Account Based Marketing 65

Content4Demand

JANUARY 20, 2021

The 2020 Content Preferences Study from Demand Gen Report found that more than half of B2B buyers (54%) engage with case studies as part of their buying process, and 29% cite them as one of the most valuable sources in researching B2B purchases. Check out how we’ve incorporated case studies on our website.

Case Studies 68

Case Studies Case Study Studies Microsite 68

Adobe Experience Cloud Blog

AUGUST 6, 2015

Roadshows, in a nutshell, are the ultimate field event: just think of them as field events on steroids. Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. They Give Your Sales Team What It Needs.

Thought Leadership 48

Thought Leadership Marketo Best Practices Microsite 48

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Make a seasonal quiz around a very popular cultural event (e.g. So what’s the catch?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Buzz Marketing for Technology

JULY 28, 2008

He says this process, in folklore, is called "quilting." but underlying all of the definitions is the cultural and historical fact that we are now in a period of "secondary orality" (Walter Ong, Orality and Literacy ) that brings us back to the norms and processes of communications that humans have always sustained. Email this article.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. But, there are some tactics that I simply didn’t have room to go into detail about, so I thought I would mention a few here. Going Guerrilla.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. We’re going to get into a lot, but by the end of this post, you’ll see the value in hosting a virtual conference and know how to organize and host your own event.

Conference 72

Conference Lead Generation Work Management Marketing Management 72

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 8) Bottom of the Funnel.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28