PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Customer Experience Matrix

AUGUST 13, 2013

Corporate marketers can build campaigns with multiple events, create landing pages, capture revenues and costs, distribute leads with complex routing rules, score leads on behaviors and salesperson ratings, and measure performance. The system can also integrate with event management software and Google AdWords.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Customer Experience Matrix

AUGUST 11, 2010

In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. Surely not: marketers still need to maintain a marketing database, send emails, respond to trigger events, score leads, and integrate with CRM. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . Multi-touch Demand Generation. Check out her presentation here. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. Multi-touch Demand Generation. ” - David Meerman Scott.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Content Marketing Institute

JANUARY 12, 2018

Of the 30 companies: 96% of the companies (all but one) said they were siloed and had an increasingly difficult time aligning their enterprise digital marketing efforts across products, channels, regions, or even functional areas (brand vs. PR vs. demand generation ). Example: Tech company finds integrated digital approach. Rinse and repeat.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Contently

MARCH 21, 2017

” Stories for the site are inspired by internal and external industry events, along with breaking news. So is weighing JLL’s marketing agenda against audience demand. “We have very clear guidelines about the kind of topics Real Views discusses and the tone of voice that it uses.”

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Enterprise Management 111

Enterprise Management Marketing Management Budget Programs SIC 111

Hubspot

OCTOBER 28, 2020

Now that brands are experiencing the benefits of on-demand tools like live chat, these features will be standardized as consumers come to expect them more over time. To explore the accompanying dataset on your own, you can find our interactive microsite here. COVID-19 6-Month Marketing, Sales, & Service Retrospective. Sales Calls.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

DealSignal

AUGUST 30, 2021

By using a third-party AI-driven data platform , you can verify contact accuracy on demand, also receiving enriched contact attributes. You can leverage automation tools to help run targeted email and social marketing campaigns based on trigger events or event sign-ups.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. For more on vendor classifications, see my list of demand generation vendors from last November.) Users can build HTML emails, Web pages and multi-page microsites. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Contently

APRIL 28, 2016

” Stories for the site are inspired by internal and external industry events, along with breaking news. So is weighing JLL’s marketing agenda against audience demand. “We have very clear guidelines about the kind of topics Real Views discusses and the tone of voice that it uses.”

Class 60

Class Paid Search Agency Companies Allocation 60

Hubspot

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. It was a game changer. It paid off, too.

Personalization 101

Personalization Brand Identity Branding Planning 101

SugarCRM

DECEMBER 11, 2013

Microsites. Event Management. On-Demand Webinars. Event Management. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How can you leverage events? Leverage past archived and recorded (archived) events with email links. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. 2022 Content Preferences Survey Report, Demand Gen Report. 2022 Content Preferences Survey Report, Demand Gen Report. Content Hubs Support SEO Strategies.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Sales teams have pivoted to chat to grow their pipelines, while customer service teams are leveraging this medium to manage the increased demand for support. Total chat volume in Q2 outpaced Q1 by a notable 31%.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. We ran an integrated campaign where we wrote up a quick case study, developed additional thought leadership material, sponsored a mini event, and presented in a webinar.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Adobe Experience Cloud Blog

JULY 27, 2012

Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. That person will be the lead in developing additional training, social media events, and curating contributed content. 3) Show them the WIIFM.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Track program objectives, results, and costs to assess the program ROI.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

B2B Marketing Exchange

NOVEMBER 15, 2023

Influencer Campaign Drift Drift’s free virtual event, The GTM Lab, featured B2B influencers sharing insights on go-to-market (GTM) strategies, attracting 381 live attendees and generating 2,502 leads. The hybrid event attracted over 1,400 attendees, with an 8% registration rate from direct mail, a 10.1%

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. How can you leverage events? What can you send via email? What can you do online? What can you do via the phone ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Kapost

APRIL 4, 2017

Here’s an example initiative: Type: Microsite launch. 1 microsite – mm/dd/yy. One of these components is the initiative type, which can be anything from an event to a website refresh — any major marketing activity that is often done. Website/Microsite launch. Name: Securita Mobile Security Help Center.

Planning 73

Planning Microsite Enterprise Management Content 73

Customer Experience Matrix

MAY 6, 2010

Summary: Genoo provides a simple Web site, demand generation and social marketing for $199 per month. I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. per sales user per month.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Buzz Marketing for Technology

NOVEMBER 3, 2016

Marketing best practices demand it, but more importantly so do current and prospective clients who have to make rapid decisions based on sometimes complex new regulations often rendered in government speak. The key is not responding to events, but rather anticipating them with compelling marketing content your customers want and need.

Planning 100

Planning B2B Marketing Ad brokers Microsite 100

Content4Demand

JANUARY 20, 2021

The 2020 Content Preferences Study from Demand Gen Report found that more than half of B2B buyers (54%) engage with case studies as part of their buying process, and 29% cite them as one of the most valuable sources in researching B2B purchases. Content details can be pulled for social channels, infographics, SEO/discovery and on microsites.

Case Studies 68

Case Studies Case Study Studies Microsite 68

Vidyard

JULY 18, 2017

Even today, if you search for B2B marketing best practices, 9 out of 10 articles are on demand gen, account based marketing (ABM), and these traditionally “growth-oriented practices” that were crystalized during that web 2.0 playbook: live events. But in this transfer, brand was pushed out almost completely.

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Business Account Based Marketing 65

Content4Demand

FEBRUARY 5, 2021

It’s a part of working smarter, not harder—especially as demand for more content (and more specialty content) continues to run wild. It’s gotten much more sophisticated and includes a much broader spectrum of formats—from blogs, GIFs and videos to microsites, interactive experiences and highly targeted content for ABM campaigns.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 74

Outgrow

JULY 12, 2022

And the really unique thing is that it’s not just a PowerPoint presentation, so anybody can utilize Mediafly and our interactive content capabilities for demand generation on your website. You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

Convince & Convert

APRIL 18, 2016

Learning to drive loyalty with the use of contextual data clues—time, geo-location, weather, events, behavior, etc.—is We can expect users to demand the right to opt-out of many tools and data points that marketers take for granted. Email messages will morph into mailable microsites. ” The answer is both.

Marketing Management 110

Marketing Management Email Marketing Paid Search Agency Microsite 110

Adobe Experience Cloud Blog

AUGUST 6, 2015

Roadshows, in a nutshell, are the ultimate field event: just think of them as field events on steroids. Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. They Jumpstart Your Demand Generation Efforts.

Thought Leadership 48

Thought Leadership Marketo Best Practices Microsite 48

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Seismic

MARCH 25, 2021

LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction. Several Seismic partners led on-demand breakout sessions at Digital Shift. Gong shares five data-driven tips to increase win rates. Should I turn my camera on for all customer engagements?

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

SnapApp

DECEMBER 2, 2014

For some industries or verticals, audiences are changing or evolving – sometimes demand multiple types of content formats to effectively engage. Before starting a content marketing plan, talk with your stakeholders (other content creators, the demand generation team, social marketing team, community managers, your marketing leader, etc.)

Webinar Metrics 82

Webinar Metrics Microsite Content Thought Leadership 82