Pam Didner

SEPTEMBER 13, 2022

The best way to quantify content ROI is through demand generation and sales. Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. Budget allocation: Total content budget / Total content budget + website budget + demand gen budget = %.

ROI 91

ROI Effectiveness Planning Content Marketing 91

LeadSloth

MARCH 6, 2010

I used two: Twitter Grader and the number of Tweets containing “Marketing Automation&#. It is clear most of the nominees belong to the Twitter elite, with Twitter Grades in the upper nineties. Tags: Demand Generation marketing automation twitter. BridgeGroupInc. BrianJCarroll. B2B_MarketingPR.

Marketing Automation 100

Marketing Automation Twitter Automation B2B Marketing 100

Marketing Insider Group

SEPTEMBER 16, 2020

LinkedIn’s Stories offer the same features you’ve come to expect like tagging, replying, stickers, text, and more: . Twitter staff , for example, is working from home permanently now and they’re far from the only one. Stories are great for demand generation and hype. Each Story displays for 24 hours before vanishing.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

KoMarketing Associates

MARCH 5, 2019

28% of respondents said they receive a 20 percent of greater increase in sales opportunities from nurtured leads by Demand Generation. Bonus Point: Tag Everything and Re-market in other Platforms. As an example, let’s say you are looking to target marketing directors in the technology industry.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Genoo , which offers a solid demand generation system for a rock-bottom $199/month, has placed a particular focus on capturing contact information from social interactions.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Only B2B

FEBRUARY 28, 2018

3 Demand Generation Trends in 2018. But, is it possible without a well-thought-of demand generation strategy ? It won’t be possible without driving demand in the first place. With this in mind, we are discussing 3 demand generation trends that can help you boost lead generation this year.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. You can also follow Jep on Twitter ( @jepc ). Tell us a little bit about how you got into demand generation , and what you like most about it. Last year I started my weblog: " LeadSloth on Demand Generation ".

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Salesforce Marketing Cloud

JANUARY 24, 2022

Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. Use Google Analytics to generate free data and performance reports, including: A conversions path report to identify tests. Use Google Analytics to optimize your website.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Excelsior Research

JUNE 28, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. With social media business can Cross promote, Host a challenge or a contest, go live, tag, create polls, and create product launch virtual events and many more. Lead generation is achieved by Paid advt., Demand Generation.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. The lead generation tactics working today are the ones that target audiences at the bottom of the funnel.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. LinkedIn gave an impressive demonstration on how they handled demand generation without a robust marketing budget or unlimited marketing staff members.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. What are your top 3 tips to help B2B companies improve their demand generation ? What innovative or overlooked demand generation tactics do you think will become more important in 2009?

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

KoMarketing Associates

MARCH 3, 2014

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

The Point

SEPTEMBER 28, 2009

Title your posts for Google and Twitter. If your blog post showed up in a Google listing, would someone click on it? Tags: B2B Marketing Blogs Social Media blog marketing lead generation b2b demand generation b2b lead generation Demand Generation. Forget nuance.

Demand Generation 100

Demand Generation Leads Lead Marketing Qualified Leads 100

The Point

JANUARY 27, 2010

Spear (“Marketing with a Point”) is a full-service agency that specializes in demand generation and lead management, but also offers a full suite of marketing and advertising services including general advertising, branding, and Web design. If you’re not already a subscriber, join in the conversation. Regards, Howard.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Work Management 100

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    Know your prospects, use tools such as LinkedIn, twitter, Google alerts.    I noticed you use Twitter frequently and have an active blog. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Customer Experience Matrix

NOVEMBER 17, 2010

As one of their competitors snippily commented on Twitter, "Does that make the total $50M or $60M? Tags: demand generation marketing automation marketo. So.our friends at Marketo announced today that they've received another $25 million in venture funding. I lost track." I've lost track too, but it doesn't really matter.

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

LeanData

NOVEMBER 21, 2016

Step 1 — Build your target account list. Under the guidance of Adam New-Waterson , now the vice president of demand generation at RevJet , our marketing and sales team sat down together and compiled a list of target accounts that we believed could be brought back to life. This was our playbook.

Demand Generation 40

Demand Generation Account Based Marketing ABM Buyer Personas 40

Marketing Insider Group

NOVEMBER 18, 2020

Account-Based Marketing (ABM) is the practice of tailoring sales and marketing strategies to a particular account that can make a big impact on ROI. ABM doesn’t care about the thousands of followers you gained on Twitter. Account-based marketers don’t concern themselves with lead quantity. Rather, they pursue quality.

Resource Management 356

Resource Management Demand Generation Agencies CMS Development Work Management 356

The Point

JUNE 24, 2010

something that you might be able to repeat on Twitter a few times over the space of as many weeks without alienating your followers. Note that a critical ingredient to this strategy is an effective landing page, with enough supporting text to mirror the information that you’re referencing on Twitter.

Landing Pages 100

Landing Pages Paper Demand Generation Comparison 100

LeanData

NOVEMBER 21, 2016

Step 1 — Build your target account list. Under the guidance of Adam New-Waterson , now the vice president of demand generation at RevJet , our marketing and sales team sat down together and compiled a list of target accounts that we believed could be brought back to life. This was our playbook.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

LeanData

NOVEMBER 21, 2016

Step 1 — Build your target account list. Under the guidance of Adam New-Waterson , now the vice president of demand generation at RevJet , our marketing and sales team sat down together and compiled a list of target accounts that we believed could be brought back to life. This was our playbook.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

LeanData

NOVEMBER 21, 2016

Step 1 — Build your target account list. Under the guidance of Adam New-Waterson , now the vice president of demand generation at RevJet , our marketing and sales team sat down together and compiled a list of target accounts that we believed could be brought back to life. This was our playbook.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

LeadSloth

MAY 16, 2009

Around that time I will also pick up blogging and Twittering again. Tags: Demand Generation DemandTools drupal hubspot market2lead marketo pardot salesforce.com twitter wordpress. June 8th I will officially start as a full-time consultant. See you then!

Marketing Automation Services 100

Marketing Automation Services Consulting Market2Lead Marketing Automation 100

Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. This attracts the marketer’s target customers and positions the marketer’s firm as an authority in the field. The work adds up so quickly that most marketers can’t afford to do it.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Customer Experience Matrix

MARCH 12, 2010

Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. This leaves Twitter and message boards as the best candidates -- Twitter because there's very little technology involved, and message boards because we assume that company has the necessary resources in place.

Social Media 120

Social Media Resources Wiki Media 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. But enhanced reporting was the most common improvement of all. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Adobe Experience Cloud Blog

MAY 19, 2009

Twitter is a hot topic for marketers right now, but B2B marketers often have questions about why they should use Twitter, when and how to get started, who should be handling these efforts, and what content to promote.    In this article, I don’t just list off best practices. allowing us to monitor competitors.

Twitter 48

Twitter B2B Marketing B2B Social Networks 48

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Replacing the relationship-building is more difficult, but demand generation systems can help somewhat by responding appropriately to prospect behaviors.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. This both is and isn’t a big deal.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Marketing Insider Group

OCTOBER 5, 2010

In “ Revising Our Demand Generation Definition as B2B Marketers &# Adam does an excellent job of thoroughly putting a call to action out to all marketers that demand generation needs to be end-to-end. He also asks us to be accountable to results. So…Demand Generation cannot stop at the sale.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Webbiquity

JUNE 8, 2010

Find 3-5 groups in your target market and join them. Follow the discussions, and when one comes up where you can add value (not just spout about yourself and your business), then participate – help people solve issues and think more effectively about whatever the subject is. 1. Think carefully about your Twitter name. Tweet This!

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Marketing Insider Group

AUGUST 24, 2010

For those that are unfamiliar with tweet chats, they can be defined as prearranged discussions that happen on Twitter through the use of a predefined hashtag. Formal Twitter tweet chats are arranged in advance and occur at a specific time. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Organization 100

Organization Planning Paid Search Agency Allocation 100

Customer Experience Matrix

JULY 16, 2009

Although I’m generally allergic to sweeping vision statements, I think Alterian has earned the right to use that one. This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

The Point

APRIL 21, 2010

Navicure turned to its demand generation agency, Spear Marketing Group , for help. After consulting with the client on the blog’s objectives, content strategy, and target audience, Spear redesigned the blog from the ground up, and re-launched it as “ The Daily Practice.”. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100