Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. What I found most useful were the examples of calculating the ROI of Lead Nurturing. It's a must read.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

MARCH 31, 2011

Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. Green Leads' interest in the event is the continued focus SiriusDecisions has placed on the topic of demand generation as it pertains to building and converting quality pipeline.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 26, 2010

Looking for companies in the field of Demand Gen that work with Appointment Setting ? google: "network security" (dir OR vp OR vice) companyname site:linkedin.com You think you can find some quality leads through LinkedIn now? Let's try another one.

Lead Gen 100

Lead Gen Linkedin Google Tips 100

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. When it comes to leads, quality or quantity ? How does lead nurturing play a part in reaching these executive contacts?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

NOVEMBER 16, 2008

They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? As a lead moves through the process, it picks up overall investment value - call it "lead equity" (am I coining a phrase?). So back to poker.

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

NOVEMBER 14, 2008

They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? As a lead moves through the process, it picks up overall investment value - call it "lead equity" (am I coining a phrase?). So back to poker.

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. When it comes to leads, quality or quantity ? How does lead nurturing play a part in reaching these executive contacts?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

JULY 12, 2010

I started penning this piece about summer last week when AG Salesworks published a great article touching on some of the tactical issues of lead gen in the summer. The implication for those of us in the B2B lead generation business is crystal clear: DO NOT SLOW DOWN. Not so, my friends.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing. That’s generated a good amount of traffic and leads. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing. That's generated a good amount of traffic and leads. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JANUARY 25, 2017

@funnelholic : Account-Based Everything is the coordination of personalized marketing, sales development, sales, and customer success efforts to drive engagement with, and conversion of, a targeted set of accounts. That is Account-Based Everything. Now the pendulum is swinging back to account-based methods.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

JUNE 15, 2009

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. agravel : Attending session about demand generation: quantity vs quality #mpb2b. I thought I would collect a few during the day that stood out. More tomorrow. At least we're not alone. 90% of the people at #mpb2b raised their hands. with special guest.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

MAY 8, 2009

Demand Generation. For generations, Marketing has been focusing on branding, products, communications, creating demand and supporting sales. Demand generation and sales enablement are the two most significant areas where investments seem to be on the rise. Alignment of Sales & Marketing. Social Media.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

JUNE 8, 2009

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. require a login,else stay open Last, but my favorite (yes, from me, but it was Karin that said it): damphoux : Karin McEwen, Mathworks: What is the most effective lead gen program? I thought I would collect a few during the day that stood out. More tomorrow.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

MAY 22, 2009

Alignment of Sales & Marketing Demand Generation Sales Enablement Social Media They each had significant focus, but as the union of both camp's topics of discussion, the umbrella topic of Sales & Marketing Alignment seems to cover it all. Conversion rates at each stage of the funnel. ROI for every program , etc.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

OCTOBER 20, 2010

Get the eBook and read what these other experts had to say about Pipelines and Funnels: Ardath Albee , CEO and B2B Marketing Strategist at Marketing Interactions Michael Brenner , Director of Online/Social Media at SAP North America Michael Damphousse , CEO/CMO of Green Leads LLC Christopher Doran , VP of Marketing at Manticore Technology Barbra Gago (..)

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

FEBRUARY 17, 2011

We talked a lot about what isn't working in b2b demand generation, and shared some stories about things that are working. At the end of the discussion, Craig asked us for our final advice; what advice can we leave the listener's with as they continue on their journey of marketing to their target audience.

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

SEPTEMBER 28, 2009

Accountability for performance, be it quota or deliverables, is the measure of performance; not dials or talk time (old school) Joe says to expect more about inside sales' increasingly critical involvement in demand gen and contributions to the sales pipeline. The impact on demand gen?

Telemarketing 100

Telemarketing Deliverability Inbound Marketing Paid Search Agency 100

Smashmouth Marketing

SEPTEMBER 28, 2009

As buyers become savvier and inbound marketing demands increase, he said, "We see our clients' outbound demand generation initiatives augmenting the process to provide sales with intelligent leads that fully meet the criteria for direct sales involvement. The impact on demand gen?

Cold Calling 100

Cold Calling Telemarketing Inbound Marketing B2B Sales 100

Smashmouth Marketing

DECEMBER 14, 2008

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Take a couple of hours for a webex or even a day out of the office to meet that elusive target executive you have been wanting to see. Use it to your advantage. Go into offensive mode.

Planning 100

Planning B2B Marketing Budget Programs Cold Calling 100

Smashmouth Marketing

DECEMBER 3, 2008

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Taking a couple hours for a webex or even a day out of the office to meet that elusive target executive you have been wanting to see. Tags: demand marketing sales. Go into offensive mode.

Planning 100

Planning B2B Marketing Budget Programs Cold Calling 100

Smashmouth Marketing

MAY 29, 2009

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. Joe: First, they should take advantage of and capitalize on every qualified lead sent to them by marketing. Clients and prospects are overwhelmed by public domain information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MARCH 6, 2009

damphoux : Tom Barrieau, IDC demand generation / lead qualification largest segment of budgets right now #sales20. damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20. tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

sales20 damphoux : Tom Barrieau, IDC demand generation / lead qualification largest segment of budgets right now #sales20 annekeseley : #sales20 Tom Barrieau of IDC just stressed the importance of inside sales in boosting sales productivity. #sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MAY 18, 2009

As you know, Green Leads provides services in an outsourced model. My initial thoughts are that in a pay-for-performance model where the vendor is being compensated for leads delivered, appointments completed or sales closed, there might be more acceptance of an outsourced approach. Have you seen many companies mix the two?

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

JANUARY 31, 2009

I was reminded of this this past week when a young gun manager of demand generation turned on me with a rude "I just got a quote from your competitor that was 30% lower than your price. The best marketing service providers, however, rarely suffer this pain. That said, some folks still need a lesson in change. I want a discount."

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

JUNE 30, 2009

I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. First, it's not that the lead is cold, it's that you are catching the prospect "cold". The examples I used were Cold Calling and Blog Marketing. The same three pillars apply. How do you take control?

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

MAY 5, 2009

As you know, Green Leads provides services in an outsourced model. My initial thoughts are that in a pay-for-performance model where the vendor is being compensated for leads delivered, appointments completed or sales closed, there might be more acceptance of an outsourced approach. Have you seen many companies mix the two?

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

JUNE 26, 2009

I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. First, it's not that the lead is cold, it's that you are catching the prospect "cold". The examples I used were Cold Calling and Blog Marketing. The same three pillars apply. How do you take control?

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

JANUARY 15, 2009

I was reminded of this last week when a young gun manager of demand generation turned on me with a rude, "I just got a quote from your competitor that was 30% lower than your price. The best marketing service providers, however, rarely suffer this pain. That said, some folks still need a lesson in change. I want a discount."

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

MAY 11, 2009

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. Joe : First, they should take advantage of and capitalize on every qualified lead sent to them by marketing. Clients and prospects are overwhelmed by public domain information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. This opens the gates to pockets of your ICP and target buyer personas who might not otherwise find you. Green Leads provides this on a Cost-per-Lead (CPL) basis.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

MAY 4, 2011

Merger Provides Global Enterprise Software and Technology Companies with Deeply Integrated, Quality Pipeline Generation Services. The companies are combining to provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe. and Europe.

Sales Qualified Leads 100

Sales Qualified Leads Demand Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 19, 2009

I participate heavily in the LinkedIn Answers section on Lead Gen, (a little self promotion – I’m listed as the #1 expert in the lead gen answers section ), and two years ago I found a client as a result of my answering a question and today they are still a client and have invested in the six figures for appointments.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

I participate heavily in the LinkedIn Answers section on Lead Gen, (a little self promotion – I’m listed as the #1 expert in the lead gen answers section ), and two years ago I found a client as a result of my answering a question and today they are still a client and have invested in the six figures for appointments.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100