Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Your buyers are definitely among them, and with a little creative targeting, you can find them. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. We’ll walk you through our approach to creating a winning B2B demand generation strategy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Brandpoint

MARCH 31, 2020

How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. What is cost-per-lead? How do CPL campaigns take the place of missing events?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Your buyers are definitely among them, and with a little creative targeting, you can find them. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

The Point

JANUARY 29, 2015

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. 2015 is no exception.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Metadata

SEPTEMBER 29, 2022

Here’s why: Marketers and leadership teams without strong stomachs are pausing their campaigns and demand generation efforts. Members who missed targets were: 4.5x While I can’t promise triple-digit returns, the writing is on the wall: your marketing and demand generation efforts MUST stay on. It’s subjective.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Inbox Insight

APRIL 22, 2024

One strategy has proven to be a game-changer – lead generation. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into. Pre-Existing Biases.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. Very few can back up their experiences with an in-depth understanding of successful, modern demand gen. My top interview questions for demand generation managers. Try some (or all) of these out in your next round of interviews.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Rev

SEPTEMBER 29, 2018

Don’t you wish B2B marketing had something as effective as Facebook to help us target our ideal customers? My expertise with the platform is predominantly because of my background as a B2C demand generation specialist. Facebook can then take that information and use it to help its advertisers target more efficiently.

Marketing AI 148

Marketing AI Demand Generation CPL Cost per Lead 148

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. That’s one way to use the available marketing budget: Source Ideal Customer Profile Leads (ICPs) to drive your most desirable persona to your events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

The Point

MARCH 18, 2020

Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. Plus, most inbound strategies are performance-based (either CPC or CPL), so the risk and cost is lessened if response turns out to be less than normal. If nothing else, lead nurturing.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

ANNUITAS

MAY 27, 2014

Do you know what a salesperson looks at first when they look at a batch of leads that has been delivered to them from marketing? When added together, these factors should add up to a minimum requirement for that lead to be passed over to sales. That’s the first thing they look at … the company a lead is coming from.

Demand Generation 100

Demand Generation Lead Scoring Lead Ranking Enterprise Management 100

The Point

MAY 23, 2017

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. However, over the long term, I’d argue that it’s almost always more cost-effective to qualify your own leads. Here’s why: 1.

Sales Qualified Leads 110

Sales Qualified Leads Cost per Lead High Quality Lead CPL 110

ANNUITAS

OCTOBER 30, 2014

A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. 14%) to get a lead that could drive a deal of $125,000.

Cost per Lead 100

Cost per Lead Cost CPL Demand Generation Agencies 100

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. My next move?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Marketing Insider Group

NOVEMBER 5, 2013

The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. While Healthcare leads cost almost twice that at $65. Here in the technology industry were closer to the middle at $43 per lead just below HR leads of $45. How Much Does A Lead Cost? What is BANT?

Cost per Lead 100

Cost per Lead Cost Lead Scoring Lead Ranking 100

Metadata

JANUARY 25, 2023

In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” Kaylee is the VP of Revenue at Refine Labs, and former Director of Demand Generation at Chili Piper. What is demand generation? Out: gated content.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Walker Sands

MAY 18, 2023

But when the pressure to drive leads and revenue is high — focus on what works. Unfortunately, we were seeing a really high CPC for our primary keyword target and as a result, a really high CPL. If your focus is to drive leads and you aren’t seeing the leads you need, consider shifting the budget to a platform that is working.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

The Point

JUNE 20, 2018

Target account campaigns. Develop a multi-touch, multi-channel campaign to market to those account contacts with display ads, nurture emails, and a meeting-setter direct mail campaign. Create alerts and a sales outreach strategy for salespeople to go after engaged contacts, and voila: an “ABM-ish” target account campaign.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

PureB2B

JANUARY 21, 2020

DANVERS, MA – January 21, 2020 – PureB2B , a pioneer in the B2B marketing industry, has announced its evolution from a lead generation company to a full-funnel demand generation solution provider. Designed to take leads from prospects to scheduled meetings in 15-20 business days.

Demand Generation 48

Demand Generation Top of Funnel Marketing Funnels Marketing Prospects 48

NetLine

FEBRUARY 1, 2018

Your heart’s in the right place – you’re developing content, spending time and resources in the hopes of converting your target audience into leads. This two-part webinar delves into what type of content is primed to convert, and how to deliver it to the right audience for your lead generation strategy.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Budget Programs Demand 40

Metadata

APRIL 4, 2023

Become a budget snob to deliver (and prove) ROI In a sentence: You can generate and prove ROI by being ruthlessly effective and efficient with your demand generation budget. Don’t hold back on laser-focused targeting Smart targeting should always be top of mind, but in 2023, it should be all you think about.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Metadata

JANUARY 7, 2021

The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts. Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

The Point

FEBRUARY 11, 2014

How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Metadata

DECEMBER 5, 2023

For example, you can create a rule that tells Metadata to stop spending on an experiment if it’s not generating a lead after a certain number of clicks. What’s the overall goal of your demand generation strategy ? To elaborate, Metadata makes sure you don’t waste spend on experiments that aren’t actually driving revenue.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

KoMarketing Associates

DECEMBER 5, 2017

One of our main marketing KPIs is qualified leads. Katy Katz , Director of Account Strategy, Marketing Refresh. Our biggest consideration for marketing budgets in 2018 is identifying opportunities to reduce overall customer acquisition cost (CAC) for our clients – not just lead cost, but actual customer cost.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Marketing Insider Group

SEPTEMBER 2, 2020

You can customize ads for a whole range of triggers: web visits, email openings, newsletter sign-ups, link clicks, lead magnet downloads, and more. Awareness campaigns are not as narrowly targeted as other campaigns, meaning you can expect a lower-than-average click-through-rate. ” — John Hall at Forbes.

Cost per Lead 346

Cost per Lead Urgency Marketing CPL Landing Pages 346

Metadata

APRIL 9, 2024

Demand generation. We chose the latter option and built and tasked our Marketing Services team with leading our customers down this new path rich in revenue and pipeline. And no, I don’t mean more leads or demo requests from qualified prospects (although those are solid underlying objectives). You name it, I’ve done it.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

Metadata

DECEMBER 20, 2022

A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. This follow-up report looks specifically at offer types and gives you the scoop necessary to pick the right ones to optimize your demand generation strategy in 2023.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Metadata

NOVEMBER 15, 2018

We used this marketing strategy in two ways in order to target the network attending the game. As all marketers know, the target audience isn’t the only area you should focus your attention on when launching a campaign. Due to the volume of targeted ads and competitive advertising nature of these events, we lost 55% of our bids.

Ideal Customer Profiles 53

Ideal Customer Profiles Paid Search Agency Ads CPL 53

Metadata

FEBRUARY 4, 2021

Highest Satisfaction Scores against Competitors San Francisco, CA, Feb 4, 2021 — Metadata.io , the autonomous demand generation platform, today announced it was named in the top leadership position in the G2 Winter 2021 Momentum Grid® Report for Account-Based Advertising Software.

Marketing Analytics Tools 64

Marketing Analytics Tools Lead Ranking Lead Scoring Advertisements 64

The Point

AUGUST 9, 2012

A client asks: “I know I can filter our Pay-Per-Lead ( content syndication ) leads on geography and company size. Can I also limit leads to certain job titles?”. My response: To best answer the question, let’s discuss what lead filters are and how they work. What if I want to filter to specific regions or states?

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

PureB2B

JANUARY 21, 2020

DANVERS, MA – January 21, 2020 – PureB2B , a pioneer in the B2B marketing industry, has announced its evolution from a lead generation company to a full-funnel demand generation solution provider. Designed to take leads from prospects to scheduled meetings in 15-20 business days.

CPL 48

CPL Cost per Lead Top of Funnel High Quality Lead 48

Metadata

JANUARY 25, 2024

Our favorite marketing trends — think influencers, Barbie memes, and an obsession with account-based marketing — come and go. According to Roger Breum , Head of Demand Generation at Alpine Investors, allegiance to the core B2B marketing fundamentals is something that will never go out of style. We’re looking at you, pop-up ads.)

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Metadata

FEBRUARY 4, 2021

San Francisco, CA, Feb 4, 2021 — Metadata.io , the autonomous demand generation platform, today announced it was named in the top leadership position in the G2 Winter 2021 Momentum Grid® Report for Account-Based Advertising Software. ” “Metadata changed the way we ran demand-gen (for the better!)”

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Lead Scoring Advertisements 52