KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program. Only 20% have an omnichannel-specific budget.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

KoMarketing Associates

DECEMBER 1, 2020

Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement. About 44% admitted that their sales personnel are too busy to follow up, yet only 25% have a lead conversion solution in place. Marketers Remain Focused on Lead Generation.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207

KoMarketing Associates

NOVEMBER 12, 2019

B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Just take the shift towards prioritizing lead quality over lead quantity as an example.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JUNE 30, 2021

Tracking B2B lead generation metrics is important for B2B marketing – of course. And while most B2B marketers know “more is NOT better” when it comes to data, many of us are still conflicted about which B2B lead generation metrics to track. One Lead Generation Metric to Rule Them All. But so is clarity.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

APRIL 6, 2022

HipB2B teamed up with Ascend2 to conduct “The State of Demand Generation” report, and data indicated that just 25% of B2B marketers are currently utilizing omnichannel marketing tactics. In addition, only 11% have an official omnichannel strategy in place that is measurable across all channels.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. In terms of engagement, webinars (53%) have been the most successful for B2B marketers who have been working on generating qualified leads.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

KoMarketing Associates

FEBRUARY 12, 2018

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months.

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

KoMarketing Associates

NOVEMBER 17, 2021

Demand Gen conducted “The 2021 Demand Generation Benchmark Study,” and statistics showed that most B2B marketers (61%) have seen increased budget prioritization toward ABM over the past 12 months. In regards to engagement, webinars (53%) have yielded the best results for B2B marketers focused on generating qualified leads.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

KoMarketing Associates

MAY 1, 2019

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. At least 16 percent claimed that it will rise by more than 30 percent. Sales and Marketing Continue to Close the Gap.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

KoMarketing Associates

DECEMBER 8, 2021

As more B2B marketers reap the benefits of account-based marketing, previous research suggests that it may be the result of making it a top priority. Webinars (53%) have notably been the most successful tactic for B2B marketers looking to generate more qualified leads.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

SEPTEMBER 12, 2016

But how do you know when you’re looking at a marketing qualified lead? When do you know there’s a good chance of generating interaction, winning a new customer and increasing your sales? A few telltale signs and characteristics will help you navigate the vast world of online discussion and find those qualified leads that you want.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. They can – if optimized correctly – deliver more leads and better leads. 4 Lead Gen Form Strategies.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. However, statistics now favor demand gen budget growth as the pandemic continues to unfold.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

KoMarketing Associates

OCTOBER 13, 2016

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

SEPTEMBER 10, 2012

But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. Relevant content can take marketing automation process to the next level, and it can also help sales and account managers build better relationships with prospects and customers.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective?

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. Twenty-two percent stated better lead follow-up, while 19 percent cited feedback on campaigns. “As However, alignment is not always easy to achieve.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

KoMarketing Associates

MARCH 5, 2019

Develop Relationships by Lead Nurturing. The “2017 Lead Nurturing and Acceleration Survey Report” from Demand Gen Report found that almost half of companies (46%) are aware that their lead nurturing initiatives have space for improvement. 30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore by Hubspot.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JANUARY 10, 2018

Other key objectives for manufacturing marketers in 2017 included demand generation (23 percent), brand awareness (18 percent) and customer retention (12 percent). Thirty-four percent said that last year, they were not generating enough high-quality leads for sales. Manufacturing Marketers and Content Marketing.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

KoMarketing Associates

DECEMBER 5, 2017

One of our main marketing KPIs is qualified leads. Katy Katz , Director of Account Strategy, Marketing Refresh. Our biggest consideration for marketing budgets in 2018 is identifying opportunities to reduce overall customer acquisition cost (CAC) for our clients – not just lead cost, but actual customer cost.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

AUGUST 8, 2017

Marketers today are called on the mat to deliver leads that convert from activities such as email and paid search. The summarized answer is that marketers need to stop viewing social as a side activity outside the main activities of demand generation, and treat it and report on it alongside the other demand generation tactics.”.

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

DECEMBER 8, 2015

Demand Generation. Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

AUGUST 26, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. But maybe you knew all that already. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

APRIL 18, 2014

This type of ongoing education is beneficial for any marketer, no matter their target audience or vertical. While some organizations may have more strict guidelines than their counterparts in the B2C realm, for most marketers, their executive board wants them to create innovative campaigns that are going to attract interest and new leads.

B2B Marketing 120

B2B Marketing B2B Verticals Demand Generation Agencies 120

KoMarketing Associates

NOVEMBER 6, 2014

50% of B2B Marketers Cite Referrals as Most Efficient Lead Gen Tactic ( link ). However, when you actually read the study this came from, the main gist of it is marketers are struggling with their lead gen tactics. In fact, according to this study, 21% of respondents said that they thought their lead gen strategy was “not successful.”

Stats 120

Stats B2B Marketing B2B Lead Gen 120

KoMarketing Associates

DECEMBER 6, 2016

Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? (Or What are your campaigns that target the top of the funnel? Why or why not? “A

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

JANUARY 21, 2014

Similar to Facebook, Twitter offers companies the ability to promote a tweet and target it towards keywords, interests or specific followers. The strategic opportunity is to build more exposure and additional touch points with relevant interest groups and target audiences, as specific as individually defined Twitter users. StumbleUpon.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

MARCH 3, 2014

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. Content Marketing Demand Generation Search Engine Marketing Blog Social Media Strategies'

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

AUGUST 18, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. But maybe you knew all that already. Product videos.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Pardot’s The State of Demand Generation. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MAY 1, 2013

Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%). Perspective on the B2B Demand Generation Benchmark Survey Report. What About Goals? Software marketers also consider the following to be top priorities: Brand awareness (80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Online Lead Generation – 54,553 members. B2B Lead Roundtable – 14,216 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

FEBRUARY 3, 2014

Unlike regular Product Listing Ad campaigns, Shopping Campaigns use product groups—not product targets—to select which products you want to bid on for a given campaign. Even though the target outcome is the same (more sales), Google Shopping is different from traditional text-based PPC ad campaigns in a few ways.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

JUNE 6, 2013

The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. Marketingsherpa Lead Gen Summit.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. She specializes in creating visibility, credibility and ultimately sales leads. Tony Zambito – Tony is the founder and leading authority in buyer personas for B2B Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

DECEMBER 8, 2021

Keep in mind, however, that the benchmarks for your business might vary based on your industry, product type, or even target audience. Tracking benchmarks at this stage ensures you don’t lose qualified leads — and ensures your sales team is ready to go when buyers decide they are ready to close. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244