The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. In our experience, using the same targeting and bid settings for both, Ads will generate up to 5x more impressions compared to Updates.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. LinkedIn has incredible ad targeting for B2B brands. “ Oh, we’re B2B,” someone said.

Distribution 60

Distribution Linkedin Facebook Allocation 60

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The Point

SEPTEMBER 30, 2022

Can PESO do the same for demand generation ? Examples in a demand generation context include social media advertising, display advertising, or sponsored content. Earned Media generates engagement through activities that are not paid placements. The #PESO Model & Your Demand Generation Strategy Click To Tweet.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. Good riddance.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

SmarkLabs

JUNE 13, 2022

What to include in my buyer personas: Basic demographics – industry, job title, seniority Job responsibilities Frustrations Wish lists Goals KPIs (such as how job performance is measured). This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Target Audience. Check out ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Marketing Insider Group

OCTOBER 20, 2020

While you need to pin down when the webinar will take place and the target audience, you need to pick out a valuable topic that you know well and displays your credibility. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].” Create a separate demand generation blog.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. I could go on.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

The Point

JUNE 8, 2016

However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Marketing Insider Group

JULY 2, 2013

In marketing, we are always challenged with the question: how to generate more leads for the business. When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list. Demand Generation' Too simple? Then why is it so hard? Photo Source.

Content Marketing 100

Content Marketing Leads Lead Marketing Qualified Leads 100

Marketing Insider Group

AUGUST 25, 2020

Use Account-Based Marketing to Target High-Value Customers. She’s posted photos and links to these accessories on her Instagram and Facebook profiles. Collaborating with the engineering team, the marketing team can repurpose parts of its white paper about the cushions’ ergonomic benefits. And yes, it’s pink.

Automation 270

Automation Sales Qualified Leads Lead Scoring Lead Ranking 270

Webbiquity

AUGUST 1, 2019

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. AdEspresso : An optimization tool for Instagram, Facebook, and Google Ads, AdEspresso enables you to create and test multiple ad variants with a few clicks, and run different ads for various audiences. Connect with him on Facebook and Twitter.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

The Point

AUGUST 18, 2011

A client asks: “If we’re offering a white paper as part of an upcoming campaign, should we remove it from our Website for the duration, especially if it’s ungated?”. 2) creating a landing page that promises fulfillment with speed and convenience.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Demand Generation 100

Marketing Insider Group

APRIL 20, 2015

When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value. I spent about half my career in marketing creating, tweaking and optimizing the demand generation process, most recently for the world’s largest software company. Demand Generation'

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. This is where effective B2B lead generation solutions come into play. ps2id id=’role-of-lgc’ target=”/]What is a B2B Lead Generation Company?

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

The Point

OCTOBER 14, 2010

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. I’m just not sure the rest of us are quite there yet.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. LinkedIn gave an impressive demonstration on how they handled demand generation without a robust marketing budget or unlimited marketing staff members.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Organize an Event.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Organize an Event.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Metadata

JUNE 16, 2020

find the best user at the best time with the best message at the lowest cost CPM), at Metadata we’re seeing a unique opportunity to reevaluate what we know about B2B demand generation and how we use the various channels and strategies to achieve more with less. While B2C performance marketing will remain largely unchanged (e.g.

Top of Funnel 64

Top of Funnel Lead Ranking Advertising Funnels Account Based Marketing 64

Excelsior Research

JANUARY 3, 2022

For instance, In digital marketing, the marketers target the audience based on their shared interests. We generate this data from a second source. Research papers. Demand Generation. Lead Generation. Market Research Guide. A step-by-step guide to completing your own market research. Published Articles.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Hubspot

OCTOBER 3, 2018

In my opinion, this creates higher intent and less risk of mistaken clicks than Facebook or Twitter mobile ads. Snap is not exactly a B2B platform, and, to my knowledge, didn't have deep targeting options for companies working on Demand Generation or Growth projects. Instead, focus on generating awareness first.

Paid Search Agency 64

Paid Search Agency Demand Generation Agencies Ads Effectiveness 64

The Point

OCTOBER 21, 2009

Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. Some of the key takeaways from the report: * sharing links in emails generate clicks for an average of 6.8

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100

Leadspace

MAY 3, 2017

Senior marketing thought-leaders from our partners at Marketo, Microsoft and Facebook, joined us for a thought-provoking panel, chaired by Leadspace CEO Doug Bewsher, on how to run killer advertising and demand gen campaigns. Read our white paper below: Image from Pixabay | CC0 Public Domain.

Demand 76

Demand Advertising Agencies Marketo Domain 76

The Point

JULY 12, 2013

Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. For more tips on how to improve the success of your Webinar campaigns, download a free copy of our white paper on “ Top 10 Tips for Webinar Invitation Success.”.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

SEPTEMBER 23, 2016

billion active users, Facebook offers a unique and compelling platform for reaching the world’s consumers. But what’s the best way to get the most from your Facebook advertising investment?”. In fact, BounceX doesn’t even try to convince me that Facebook advertising is difficult, or complex, or tough to manage without their advice.

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Each month, it posts a leaderboard of top videos and publishers on Facebook and YouTube.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. It helps in developing account-specific insights and in generating specific contacts for those accounts. Steps to building a personalized account-based marketing strategy.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Heinz Marketing

JUNE 5, 2019

Michele Aymold , VP of Marketing at Parker Dewey. Facebook – I’m lucky to have friends all over so a quick post for suggestions helps me find things to do, places to eat, and coordinate meet-ups. Dave Collier who is the General Manager, Americas of OTA Insight. Deidre Moore , director of demand generation for TimeTrade.

Best Practices 78

Best Practices Business Skype Work Management 78