The Point

JANUARY 21, 2014

I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

Customer Experience Matrix

JUNE 3, 2009

Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns. The real work is in designing the campaigns, not setting them up in the software. Second of three posts on demand generation interfaces.) The work was done by an outside agency, Maratona Marketing.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

The Point

APRIL 21, 2010

Navicure turned to its demand generation agency, Spear Marketing Group , for help. After consulting with the client on the blog’s objectives, content strategy, and target audience, Spear redesigned the blog from the ground up, and re-launched it as “ The Daily Practice.”. The results have been startling. .

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. Brian Hansford – VP of Marketing Performance at Heinz Marketing. Location: Redmond, WA USA.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Content Marketing Institute

OCTOBER 31, 2018

Think about software company HubSpot. In 2006, the marketplace for email marketing automation software was crowded – and getting more so. HubSpot created demand in a different way. It invented a new category of digital marketing – calling it “inbound” – and carved a niche for itself in the business software marketplace.

Top of Funnel 92

Top of Funnel Demand Generation Demand Generation Agencies 92

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible). How to choose a solution/vendor.

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Sales Engine

MAY 19, 2016

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. This can take several forms: Web pages viewed.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. These challenges include the following. Content alignment with the buyer journey.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Excelsior Research

JANUARY 3, 2022

For instance, In digital marketing, the marketers target the audience based on their shared interests. The users will purchase the product only if the business delivers a service that fulfills users’’ needs. We generate this data from a second source. Research papers. e) Questionnaire Translation services.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

nDash

MAY 26, 2022

Understanding which audiences to target. The best way for marketers to design the best ways to communicate with their target audiences they must compile detailed information about these prospects – B2B marketing tools help them achieve that goal. Improving customer service experiences. eBooks, guides, and white papers.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Ambal's Amusings

OCTOBER 20, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Prior to founding CDI in 1990, Howard was a marketing manager for software giant Oracle Corporation.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Webbiquity

MARCH 17, 2017

It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless. It’s done through effective software that no one really sees. Marketing Automation.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

The Point

MAY 27, 2014

I was reminded of this technique recently upon receiving an email from a software company that read as follows (names and other details changed to protect the misguided): “To get a complete picture of your company, you need an integrated business application. It’s also horribly ineffective. To download your free copy, click here.

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

Marketing Insider Group

AUGUST 25, 2020

With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. Use Account-Based Marketing to Target High-Value Customers. You can even target customer segments by the time of day. That’s just the tip of the iceberg.

Automation 267

Automation Sales Qualified Leads Lead Scoring Lead Ranking 267

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Demand generation&# is a better term, though still not precise.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

The Point

JANUARY 31, 2011

What does a software company do when their paid search program is working well but just not generating enough leads? By most metrics, Navicure’s paid search campaign was working well, generating a handful of leads each month at a cost per lead at or below industry standards.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Partner with a Marketing Agency. 63% of B2B marketers report using a marketing agency to handle some or all of their marketing program.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

The ABM Agency

JANUARY 15, 2021

Here’s the best way to budget your digital marketing dollars for 2021—from determining campaign planning costs to evaluating necessary expenses of software and tools. . Account-Based Marketing and Demand Generation are both content-heavy but highly potent tactics going into 2021. Before You Spend: Campaign Planning.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Televerde

AUGUST 8, 2019

Choosing to outsource all or even some of your demand generation involves lots of research that likely ranks lower on your to-do list than organizing your inbox and (insert tedious manual process you despise). Before embarking on a quest to find the perfect demand generation partner, define your needs internally.

Demand Generation Agencies 53

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 53

PureB2B

MARCH 28, 2022

Lead generation is the result of passive thought leadership and segmented marketing outreach. Most B2B marketers do this, especially if you’re selling healthcare software. Here are some easy-to-implement SEO best practices to help increase the quality of leads you’re generating. Intent Data.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Webbiquity

AUGUST 1, 2019

Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Linking to your calendar: Enable your prospects to select their own timeslot to book an appointment with you to learn more about your product or service. Conclusion.

Marketing Automation Services 205

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 205

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Computer Market Research

SEPTEMBER 29, 2017

There are endless strategies to fuel your distributor’s demand generation workflow, but a channel-marketing plan without a performance-based foundation, which relies on a measurable return-on-investment from the output of marketing activity, is destined to come up short.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Point

MARCH 29, 2017

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. Maybe demand generation isn’t broken. The reason? The lead funnel is obsolete. Mix up your offer strategy.

Sales Qualified Leads 50

Sales Qualified Leads Top of Funnel High Quality Lead Marketing Qualified Leads 50

The Point

OCTOBER 14, 2009

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? We work with a lot of SaaS (Software as a Service) clients, and the inclination for those companies is to offer a free trial or download of their product. Answer: yes.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Valasys

MARCH 13, 2023

The Annuitas Group’s “2015 B2B Enterprise Demand Generation Study) Additionally, businesses that use marketing automation to nurture prospects see a remarkable 451% increase in qualified leads. This targeted and personalized messaging type can significantly improve the chances of converting the customer into a sale.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Point viewers to your website for a free white paper, more information, or a discount offer. Magnet Media.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Point

MAY 16, 2019

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. Eliminate both the salutation (“Hi, Howard”) and “Thanks, The Marin Software Team” at the end. We’re not fooling anyone.

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

DealSignal

NOVEMBER 9, 2022

All this makes targeting a challenge – but lead enrichment is there to help you follow closely what’s going on with your pool of prospects. Lead enrichment is the process of finding and adding important information to your lead records in order to keep your data accurate and focus your targeting efforts. What is Lead Enrichment?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

KoMarketing Associates

JULY 12, 2018

Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics. Online Training Formats. There are lots of training formats B2B companies can offer.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JANUARY 21, 2014

Twitter finally made the jump last year and offered their ad service to the public without the need for an invitation. Similar to Facebook, Twitter offers companies the ability to promote a tweet and target it towards keywords, interests or specific followers. Final Thoughts.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. White Papers. Social Media. Newsletters.

Work Management 361

Work Management B2B Marketing Marketing Management Content Marketing 361