Forrester: B2B Companies Score Low in Marketing Best Practices
The Point
JUNE 5, 2018
Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. LDW: Yes, 71% of the respondents said that inbound is an important source of leads.
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