Demand Generation Agencies Forrester In-market Buyers Lead Generation 
PureB2B
MAY 30, 2022
Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. Marketers and salespeople can also work together to create a refined content strategy and accelerate the lead generation and nurturing processes.
6sense
JULY 17, 2017
Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). Just one year later…. Early signs, early adopters.
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