Martech
FEBRUARY 29, 2024
A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. Make sure to have an easy-to-find link to your data privacy policy that allows users to understand how their data will be collected and used and how they can opt out of it.
Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That is to segment out Apple Mail users. Get insights ?.
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Litmus
AUGUST 19, 2021
While every brand has their own specific checks (like using sentence case for headlines or including a privacy policy), we’ve gathered 29 of the most common—and critical—checks for every campaign. To avoid errors, every email—even pre-tested templates—should be tested before every send. Try Litmus free today.
Webbiquity
SEPTEMBER 27, 2019
Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Deliverability. Image credit: United by Blue.
ANNUITAS
APRIL 15, 2014
I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.
Act-On
NOVEMBER 7, 2023
Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”
ANNUITAS
MARCH 6, 2014
I am here at the sold out IAPP 2014 Global Privacy Summit in Washington, DC and the conference has kicked off with great keynotes and breakout sessions including this one that ties nicely into the ANNUITAS focus on Strategy, Thinking Ahead vs. Keeping Up: The Challenge to Think Strategically. Another reason this best practice?
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