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Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. We’re a marketing consulting firm – it’s not a good look if we can’t master this basic marketing channel. Embarrassingly bad. Initially, it scored a 4.5

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Email and SMS Marketing: Seven Intriguing Facts and Benchmarks

Webbiquity

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. AI is playing a growing part in SMS marketing.

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Email Sender Name Best Practices for Marketing

Act-On

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. DO: Consider altering the email marketing sender name according to the content you’re sending.

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ConvertKit’s May 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021. The Deliverability Defined Podcast.

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How to Improve Your Email Deliverability and Avoid the Spam Folder

SmartBug Media

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. Here are three ways to improve your marketing strategy and get your emails read. Work from targeted segments.

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Top 4 takeaways from Deliverability Defined season 2

ConvertKit

While deliverability may sound like an algorithm with built-in metrics for success, there’s more than one way to reach the inbox and engage subscribers. Last season, we defined the ABCs of deliverability. 21:42) “The underlying goal of deliverability is that subscribers get what they want from your emails. Pullquote. (21:42)

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Should You Curate Content In Your Newsletters?

Scoop.it

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. Benefits of content curation in newsletters.