Heinz Marketing

AUGUST 5, 2019

Each week, we are featuring some of the best and brightest minds in B2B sales and marketing. Matt: One of my first jobs out of school, I was an intern and a junior person at a PR agency. Can you talk a little bit about some of the key themes that you’ve seen change in PR, and in marketing communications, especially for B2B?

Top of Funnel 66

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 66

Hubspot

MAY 24, 2017

Simply put, this refers to the media exposure earned by your brand through word-of-mouth. While UGC is definitely a cost-effective approach, one bad apple can ruin the bunch. An experienced community manager should also know how to create content, handle PR issues and provide support to users.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. Online word-of-mouth. It’s online word-of-mouth, so you lose the ability to control exactly who is sharing your content, what they’re saying about it and where it’s happening. New definition of earned media. Earned Media. Paid Media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Convince & Convert

FEBRUARY 11, 2010

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. You know what’s not a good idea? Everything. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Outgrow

MARCH 2, 2021

E-commerce Definition. The definition of “e-commerce” is - Any commercial transaction(s) performed online, on the internet. In this channel, the companies take the initiative to spread the word about their products. Implementing these strategies can definitely transform your e-commerce marketing goals.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

markempa

JUNE 29, 2007

They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more. It will definitely help you better budget, forecast, and benchmark your marketing results. If you are a marketer for a company that sells technology, I encourage you to get a copy of this report.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Convince & Convert

SEPTEMBER 14, 2010

Companies definitely need to start realizing that social media should be used to attract good leads, not just unrelated followers or fans. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

AUGUST 19, 2010

This program definitely required some set up and integration work that goes well beyond the norm. Tougher to do in some CPG categories where history and tradition is rooted in feature/benefit selling. With the second “your story is live, now share it&# email and links, Western River is doing this perfectly. Awesome post!!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 10, 2010

j [link] Riaz Kanani Why Influence Mining is the Next Gold Rush [link] [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 28, 2010

Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. Sore spot with us PR types.) Fifty percent!

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Heinz Marketing

JANUARY 15, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. – Not just blogs and whitepapers — web design, PR, sales enablement, creative working together to grow revenue and marketing ROI. Some Highlights: Intelligent Inbound. – Data-oriented.

Top of Funnel 56

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 56

Convince & Convert

JULY 15, 2010

link] [link] Paul L’Acosta Definitely worth 2 minutes of your time. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 141

Social Media Paid Content Media Act-On 141

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? Imagine this: your brand was just featured in a premium magazine.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. I'd suggest minimizing the sharing features at the bottom of the post to a few core staples, then SMACKING them in the head with a very clear CTA illustrating the reasons why they should come back again. It is definitely nice to meet new friends on a blog site. But then, it all changed.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MAY 26, 2010

You are definitely an old fogie – educate yourself [link] [link] Kate Brodock 14 Things I Think I Think About Social Media (convince and convert) [link] [link] BTCustomerstreet #my Awesome 14 Things I Think I Think About Social Media – [link] #BTCustomerstreet [link] jaybaer It will. Im Jay Baer.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. So while I definitely measure it and use it to rank I try not to rely on it to heavily.

Social Media 157

Social Media Media Paid Content Work Management 157

Brandpoint

JUNE 12, 2019

But first, some definitions. Explainer videos, case studies and tutorials can be featured directly on product pages to move your leads further down the sales funnel. In the example below, outdoor clothing brand Patagonia includes a brief video on the product page for this raincoat that goes over key features.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Convince & Convert

SEPTEMBER 21, 2010

What’s the one thing that defines you – and it’s not features and benefits. While I am relatively new to SMM, I’m a long time marketer, and I can tell that you’ve got it goin’ I’m definitely following you, Jay. You can play with the Social Technographics Ladder data right here: 5. Im Jay Baer.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Martech Advisor

JANUARY 28, 2020

MarTech Advisor hosted the Talking Stack , a marketing technology podcast that featured experts from the martech space, and now features an all-new podcast called The Get , a B2B marketing talent podcast. It happens when a campaign goes viral, or a product sells exclusively through word-of-mouth.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Webbiquity

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. PR / media relations : media exposure builds brand recognition.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

Heinz Marketing

FEBRUARY 5, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). Every week we are featuring some of the best and brightest minds in B2B sales and marketing. Matt: Yeah.

Sales Management 53

Sales Management Top of Funnel Enterprise Management Work Management 53

Scoop.it

NOVEMBER 12, 2020

Over a decade ago, your reputation was mostly built through real-world word of mouth. It also features trending tweets or YouTube videos, review websites, competitor ads, news articles, and more. Now, it’s also influenced by: News websites. Review websites. Social media posts and comments. Blog posts. Competitor websites.

Work Management 89

Work Management Marketing Management Business Paid Search Agency 89

ClearVoice

DECEMBER 19, 2018

Check out Gotch SEO’s Anchor Text: The Definitive Guide to learn more. Ambassador word-of-mouth marketing and referral software. Whether it’s you or your PR team, someone should pitch content to industry trade publications and journalists. Check out Brian Dean’s Definitive Guide to SEO in 2019. Employee advocacy.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

seo.co

JANUARY 3, 2021

Their definition goes like this: Digital marketing encompasses all marketing efforts that use an electronic device or the internet. We’ve already touched on this some in our definition of digital marketing, but let’s go even deeper. If you ask a dozen people in the industry this question, you’ll get a dozen answers.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Convince & Convert

SEPTEMBER 8, 2010

MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate. Then they started adding features like lists, etc. The simplicity is definitely a key differentiator. And you could friend people at your school that was it.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

MARCH 23, 2016

By the time I reach the end of the list, I usually have three or four key activities that are driving the mentions—things like: whitepaper, blog, webinar, event, study, survey, PR, partnership, announcement, fundraising, launch, etc. You’ll get increased loyalty, better feedback, and word-of-mouth recommendations. raXI8VXXEQ.

Twitter 106

Twitter Case Studies Webinar Metrics Word of Mouth 106

Hubspot

AUGUST 21, 2023

HubSpot offers a free go-to-market kit that features an assortment of templates that help you organize each aspect of your strategy and keep key stakeholders informed on who is responsible for which task. Negotiation: Both sales reps and decision-makers discuss pricing details and feature needs. Retain and delight your customers.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

FEBRUARY 23, 2012

This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Eric : Well, it definitely lowers the hurdle in terms of activation. Eric : Yeah, it’s definitely an old school mentality. Lauren : Yeah, we definitely have someone that runs. It’s just crazy. There is a balance.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Convince & Convert

SEPTEMBER 21, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 8, 2010

I use Skype for a business line and would love to be able to video chat using an iPad… But alas – Apple has much more money to be made before they get to that feature. There is definitely an addictive quality to it that is extremely hard to explain. Glass screen adds to the weight, definitely. Im Jay Baer.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

JUNE 15, 2010

It is a paid feature, you buy credits and can do emails one at a time selectively. The Gmail stalking tip is something I hadn't thought about before but is definitely interesting enough to give a try. This is a social address book, and social CRM application at each extreme. Im Jay Baer.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Hubspot

JULY 27, 2018

You won’t always know where your next paycheck is coming from, you’ll probably be rejected more times than you can count, and you’ll definitely experience a few days where you think, “Why the heck did I do this? Regardless of fit or type of work, there are definite benefits and drawbacks to a career as a freelancer. Advantages.

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101

Convince & Convert

JULY 27, 2012

This episode features Richard Owen of Satmetrix. But it’s definitely not the same without you leading the show. It turned out also, that people who had this very, very strong likelihood of recommending your brand turned out to be the only people who grew your business through word-of-mouth. But we’ll try it.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Jay's right that it definitely makes sense to look at all the options. Jay's right that it definitely makes sense to look at all the options. It is definitely all about engagement and not eyeballs.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135