Customer Experience Matrix

FEBRUARY 8, 2010

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well.

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

Martech

JUNE 15, 2023

“I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. “Most marketing is remarkably unevolved,” he continued. Pega’s capabilities, he insists, creat responses to every individual and every opportunity.

Enterprise Management 112

Enterprise Management Marketing AI Work Management Marketing Management 112

Customer Experience Matrix

FEBRUARY 4, 2010

This seems to contradict my position: if email is run by personalization-oriented database marketers, while Web advertising and (perhaps) site content are run by behavioral-targeting-oriented digital marketers, then email personalization should be more common. database) marketers and Web (i.e.,

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Ranking 120

Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. For smaller companies, SFDC can do a lot of light automation without your having to write code. DT: Let me give two answers here. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Martech Advisor

SEPTEMBER 24, 2019

Discover why AI has the potential to transform brand engagement and CX provision for the better, writes, Jean Belanger, co-founder and CEO of Cerebri AI. They can send their database marketing content when they are more inclined to buy. Also Read: AI-Driven Market Research Is a Gamechanger for Marketing.

Brand Identity 45

Brand Identity Branding CAN-SPAM Touchpoints 45

The Point

NOVEMBER 15, 2010

Segmentation needn’t translate into 7 different versions of every email, however, or writing radically different copy from one version to the next. Tags: B2B Marketing Database Marketing Lead Management Lead Nurturing Marketing Automation Offer Strategy market segmentation.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Customer Experience Matrix

JUNE 22, 2011

Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. Adobe’s announcement was released on Monday, but I didn’t get around to writing about it until today. Otherwise, Adobe expects even digital content such as emails to be delivered by third party products.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Convince & Convert

SEPTEMBER 11, 2011

Yet we’re not writing blog posts about Nielsen being an abomination. I fear that lazy companies use it as a replacement for sound CRM and database marketing initiatives that bolt together multiple data points for better business intelligence. Number of Nielsen households among them? How about Compete.com or Quantcast.com

Social Media 161

Social Media Database Marketing Television marketing CRM 161

Customer Experience Matrix

DECEMBER 12, 2007

I’m at the National Center for Database Marketing Conference this week. My personal theory is that the industry has matured in the sense that there are many more people now who have been doing serious database marketing for ten or fifteen years. NCDM is always a good place to get a feel for what’s on people’s minds.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

SmartBug Media

FEBRUARY 11, 2021

Hubs Setup: Marketing, Sales, and Service. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database. Marketing Hub: Your marketing assets, like landing pages and emails. Now, where will you be migrating your data into? Sales Hub: Your active deals, sequences, call recordings, and so forth.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Customer Experience Matrix

JANUARY 31, 2010

Aprimo was founded in 1998 and has more than 200 clients on its original marketing system, which offers modules for marketing automation and marketing resource management. Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Biznology

NOVEMBER 8, 2012

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Customer Experience Matrix

FEBRUARY 2, 2016

There is no capability, for example, to write the assembled data back to source systems for their own use. Collaboration features let users attach virtual “sticky notes” to screen images and share these via Slack or Claritix’s own communication channels. So far as I know, that’s pretty much all that the system does.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

PureB2B

AUGUST 3, 2016

When you write a blog post, be mindful of specific words or phrases that are related to other posts or content within your site. Database Marketing ) to other resources on your site. Determine, who your audience is, and why you are writing for them. Integrate your blog with a writing platform like WordPress.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

The Point

MARCH 27, 2013

A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc.

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

Directive Agency

MARCH 27, 2017

Everybody Writes : Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley. The Fundamentals of Business to Business Sales and Marketing by John M. Coe covers everything from database marketing to accurate ROI measurement in his The Fundamentals of Business to Business Sales and Marketing.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

WebMarketCentral

MARCH 19, 2008

After being part of a team launching a company this week and four new website design projects, plus my "regular" work of helping clients achieve superior online and offline marketing results, I need a short vacation getaway for some family time. So, the blog will take a brief time out.

SEM 20

SEM PR Database Marketing Social Networks 20

PureB2B

AUGUST 3, 2016

When you write a blog post, be mindful of specific words or phrases that are related to other posts or content within your site. Database Marketing ) to other resources on your site. It has been proven to be an effective tool to drive targeted traffic and build your email list in a relatively short period.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Write your messaging to the personas and build your lists based on the tags. That’s the old-school marketing to which I think you refer — and another article we need to write.

Social Media 123

Social Media Work Management Marketing Management Media 123

The Point

SEPTEMBER 9, 2009

Tags: B2B Marketing Content marketing Database Marketing Installed Base Marketing Lead Management Lead Nurturing Marketing Automation Social Media techvalidate.

Lead Nurturing 100

Lead Nurturing Database Marketing Landing Pages Content 100

Online Marketing Institute

JULY 31, 2012

Database Marketing. Editing/Writing. Ad Tracking. Advertising Systems. Art and Designers. Auditing Services. Competitive Intelligence. Consultants. Consultants, Fulfillment. Content Licensing. CRM Systems. Digital Delivery. Distribution. Editorial Services. Email and Fax Services. Fulfillment. Insert Media Brokers. KEYWORD(s).

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. I’m going to write a blog post about this for next week. I think we are confusing marketing and customer service. I’m going to write a blog post for next week. Jay’s Thought of the Week.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

WebMarketCentral

SEPTEMBER 5, 2006

Chris shares his knowledge and thoughts on email-related topics such as database marketing, list building, and *spam*. Buzz Marketing for Technology : buzz marketing guru Paul Dunay shares his innovative ideas for technology marketing. He's also a prolific industry writer and speaker.

Buzz 20

Buzz Viral Marketing CMO Small Business Marketing 20

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Ok, that’s enough for now. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

DiscoverOrg

NOVEMBER 29, 2016

Pro Tips: The most important things for successful audience and messaging segmentation for SDR teams: Sound personalized, don’t make it look like marketing copy, don’t use HTML, make it seem like a 1:1 “handwritten” message. Marketing invests a lot of resources to drive traffic to our website. Seriously, be short.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

Convince & Convert

APRIL 28, 2010

Will you write one? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Navigate the Channel

AUGUST 21, 2023

RELATED: Content Marketing and Database Marketing for Building Product Manufacturers An example comes from frequent feedback of a reclining chair made by a major manufacturer that reviewers repeatedly dinged for a specific feature they found problematic. If you need a more in-depth refresher (refresh, recycle, repurpose!)

B2B Thought Leadership 65

B2B Thought Leadership Lead Ranking Lead Scoring Content 65

Online Marketing Institute

JULY 31, 2009

As you write: "Communication is the key." Using this visit data combined with information retrieved from different sources on the Internet for the qualification as a lead or not. Then we start communicating with the company qualified as lead, which is followed up closely by analyzing their reactions on the website.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

2) Email services – Julie Katz at Forrester writes about this group. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

MARCH 13, 2011

Simply saying many thanks will not just be enough, for the great clarity inside your writing. I match in together with your conclusions and searching forward to your coming updates. I have grabbed your rss feed to stay knowledgeable of any updates. Gratifying work and far achievement in your small business dealings!

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40