The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

Tony Zambito

OCTOBER 18, 2015

Whereby sales organizations, in particular, went through training on how to adapt to the personalities of individuals in the buying process. Personalization is an extension of database marketing, whereby attempts are made to differentiate through personalized marketing.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Biznology

JANUARY 30, 2015

Train and motivate them well. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data'

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Martech Advisor

SEPTEMBER 24, 2019

They see billions of patterns and in this auto example, it takes trillions of calculations to train a model. They can send their database marketing content when they are more inclined to buy. Also Read: AI-Driven Market Research Is a Gamechanger for Marketing. The model, in other words, learns.

Branding 45

Branding Brand Identity CAN-SPAM Touchpoints 45

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Everyone thinks that they already know how to use it, and there isn’t much planning, training, or discipline required. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Biznology

MARCH 6, 2015

Train and reward the reps on consistent reporting on the selected elements. The post Troubleshooting your B2B marketing data problems appeared first on Biznology. B2B Marketing B2B marketing Big Data data hygiene database marketing' What’s the best way to create a company record in this situation?

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Hinge Marketing

MARCH 1, 2016

Let’s start with a look at three dynamics affecting marketing for professional services: marketing technology, training and skills development, and buyers’ expectations. Marketing technologies. By the late 1990s, marketing began to join in the technology conversation, if only tangentially.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Customer Experience Matrix

JANUARY 31, 2010

This reduces the amount of user training. More impressively, Marketing Studio can also apply multiple rule-sets to the same score calculation. Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

APRIL 30, 2012

Or if customers want to receive critical product updates, but not information on training classes. It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Leadspace

OCTOBER 6, 2019

Biznology recently published an article about New York’s happiest B2B database marketer , where the author advocates for adopting an “ideal state” data model and then filling in the blanks to make it actionable.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

Directive Agency

MARCH 27, 2017

Driving Demand offers clear instructions on how B2B marketers and organizations can change up their management in order to positively transform their marketing and sales roles. With this book in hand, however, even the most novice marketer can learn how to bring drastic transformation to their marketing strategy.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Online Marketing Institute

JULY 31, 2012

Database Marketing. Seminar/Training. Coaching and Training. Ad Tracking. Advertising Systems. Art and Designers. Auditing Services. Competitive Intelligence. Consultants. Consultants, Fulfillment. Content Licensing. CRM Systems. Digital Delivery. Distribution. Editorial Services. Email and Fax Services. Fulfillment.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

markempa

JULY 28, 2014

For the case study, I interviewed Ellen Watkins, Manager, Global Database Marketing Programs; Stephanie Logerot, Database Marketing Specialist; and Jordan Hefton, Global Database Marketing Analyst; all of National Instruments at the time.

Organization 120

Organization Enterprise Management Database Marketing Case Study 120

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. I think being an old school clue train social media at heart guy. It’s from Reggie Bradford from Vitrue , and he says that social is unique, because it allows marketers to grow relationships at scale.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115