Valasys
AUGUST 29, 2023
This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases. Marketers must ensure that the data is clean, accurate, and properly organized to yield meaningful insights when fed into AI algorithms. What is the difference between ABM and B2B Marketing?
Tony Zambito
OCTOBER 18, 2015
We saw the influence of the Meyers-Briggs Testing philosophy extended into the business world. Whereby sales organizations, in particular, went through training on how to adapt to the personalities of individuals in the buying process.
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Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. Train and motivate them well. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology.
Biznology
MARCH 6, 2015
Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems.
Directive Agency
MARCH 27, 2017
Driving Demand offers clear instructions on how B2B marketers and organizations can change up their management in order to positively transform their marketing and sales roles. With this book in hand, however, even the most novice marketer can learn how to bring drastic transformation to their marketing strategy.
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