Pega: AI will power the autonomous enterprise
Martech
JUNE 15, 2023
Pegasystems, as it was then known, added customer decisioning, CRM and CX capabilities in the 2010s. “I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. “Most marketing is remarkably unevolved,” he continued.
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