Biznology

MAY 28, 2014

Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. But it also means training for your key-entry personnel. So give them the respect they deserve. Harness customer-facing personnel to update the data.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

JANUARY 30, 2015

Here’s the best practice: Create a centralized data input group. Train and motivate them well. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. They don’t follow the rules; or there are no rules. That may be okay for the rep, but it’s not okay for the company.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MARCH 6, 2015

Boil down the mission to just one or two key data points that reps are asked to collect and report. Train and reward the reps on consistent reporting on the selected elements. The post Troubleshooting your B2B marketing data problems appeared first on Biznology. Sign up for our emails here. Save this article as a PDF.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

The Point

APRIL 30, 2012

Or if customers want to receive critical product updates, but not information on training classes. It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email. Maybe what they really mean is “I’m not interested in this topic.”.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100