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Pega: AI will power the autonomous enterprise

Martech

.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. In other words, the enterprise as a self-driving car. Originally, Pega used AI to power case management in the BPM space. “Most marketing is remarkably unevolved,” he continued.

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MarTech Salary and Career: Greg Morales on the joy of always learning

Martech

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Greg Morales director of marketing technology solutions for Allant Group, a journey orchestration solution provider. And then we just became kind of martech solution architects.

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Migration Checklists for Moving into HubSpot

SmartBug Media

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. Phase One: Pilot Sample.

Hubspot 101
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Migration Checklists for Moving into HubSpot

SmartBug Media

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. Phase One: Pilot Sample.

Hubspot 59
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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. Here, digital audience marketers chime in on the ones they’re using now, and why. We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc., Senior Management.

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Expert Interview Series: Mike Moran of Biznology on How to Excel at Digital Marketing for B2B Businesses

Leadspace

Mike Moran is the co-author of the book on Content Marketing and Big Data, Outside-In Marketing. One of the initial reasons you started Bizology is that, traditionally, B2B companies tend to have little marketing experience of any kind. These are great days to be a B2B marketer. Mike Moran of Biznology.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Our friends at Janrain , all kinds of interesting social signing and social media database marketing. The RSS feed is: [link].