Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Webbiquity

MAY 28, 2014

Quarterly – Run a particular offer to all major unconverted prospect segments (by industry), including additional bonuses and incentives to join or sign up this week. Database marketing is not just about the automated front-end, and where it lands your prospects / clients once the automation ends.

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. Industry vendors who support them will thrive. Those who don't will quickly be left behind.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. One constant in Ruth’s career: teaching. Get MarTech!

Work Management 93

Work Management Marketing Management Database Marketing Lead Gen 93

Industrial Marketing Today

AUGUST 26, 2011

Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. That is not always the case in the industrial sector.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Martech

MARCH 1, 2024

However, the sales team’s efficiency can be significantly enhanced through marketing strategies powered by database marketing. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model.

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Martech

APRIL 11, 2023

How I ended up here is just being exposed to marketing service providers and kind of working my way up through the industry in different areas. We went from traditional database marketing and then digital came around and as digital came, it opened up this whole new world that nobody had really played in before.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Database Marketing 97

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which are best for my industry and for my customers? And so many choices out there. Which products are best suited to the B2B world?

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Modern B2B

MAY 22, 2023

Since the advent of marketing automation systems, communications cycles have been gaining maturity, so most marketing operations are pretty slick when it comes to SaaS. Before a database, you simply didn’t know which customers generated the most revenue.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. What obstacles do they face in their industry? For instance, you might segment by industry, company size, or job role.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Binary Demand

MAY 30, 2023

Tips To Find the Right B2B Lead Generation Company It is highly recommended that, when searching for the ideal B2B lead generation solutions provider, you look for one that can tailor its services to your specific needs or specializes in your industry. You can inquire with former consumers of these agencies or your own industry contacts.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Tips To Find the Right B2B Lead Generation Company It is highly recommended that, when searching for the ideal B2B lead generation solutions provider, you look for one that can tailor its services to your specific needs or specializes in your industry. You can inquire with former consumers of these agencies or your own industry contacts.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Biznology

AUGUST 26, 2013

Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts. Such elements can be appended to your database for pennies apiece.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

The Point

MARCH 18, 2014

But let’s say your sales team wants to go after 200 “target accounts” within the financial services industry. However, as I wrote in a recent post , inbound marketing isn’t always an option. In those select situations, list buys still have their place.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Martech Advisor

NOVEMBER 18, 2019

It may be easy to forget that database marketing was born to power direct mail, and modern CRM is an evolution of database marketing. And the laws surrounding direct mail in the US are simpler than other PII-based marketing tactics.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Valasys

AUGUST 18, 2020

Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences. Gathering leads from the pre-existing Databases. Marketers should often draw leads from pre-existing lists that are often purchased. Direct Email.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

Resources 120

Resources B to B Work Management Marketing Management 120

SalesIntel

APRIL 21, 2021

B2B marketers are prioritizing database maintenance and hygiene with each passing quarter. This is in line with an industry-wide move toward data-driven decision-making, which has led marketers and salespeople to look for scalable database management and growth methods.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

Only B2B

AUGUST 21, 2023

They can collect valuable information such as company names, contact details, industry types, and more. These tools can segment leads based on various criteria, such as industry, company size, and location. Ad campaigns and sponsored posts can be set up to target specific demographics and industries.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Biznology

MAY 28, 2014

A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? In fact, Netprospex report concluded that 84% of B2B marketing databases are “barely functional.”

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Valasys

AUGUST 29, 2023

Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location. This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

The Point

JUNE 1, 2010

HS: What kind of companies are using games for marketing? Games cross all industries and demographics. How should B2B companies consider incorporating games into their marketing mix? Could games be a potentially viable form of “content&# to weave into lead generation, database marketing, or lead nurturing campaigns?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting'

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

NuSpark Consulting

DECEMBER 14, 2013

Purchased lists come with a damaged reputation, as it is considered an industry shortcut that does not pay off many dividends. Remember, it is important to market these emails directly to your targets. Related Posts: Email Marketing Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan Database Marketing.

Buy 100

Buy Blast Campaigns B2B Curation 100

The Point

NOVEMBER 15, 2010

Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. Take advantage of it. To download your free copy, click here.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Customer Experience Matrix

MAY 15, 2011

Consistent Data – All data conforms to some industry standard. For example if the industry standard requires that age elements be bucketed into 10 year breaks what happens if for your product offering you need 6.5 A number of industries over the past 25 years have had to deal with the “big data” problem. year breaks?

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. by Evan Shuster.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Onalytica B2B

JANUARY 8, 2019

As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics. Meeting people is the best way to influence them.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

AUGUST 17, 2010

Non-technical executives in more traditional industries can be especially unreceptive to electronic communications. Customer Marketing. As with any marketing vehicle, testing direct mail is key. Top Management. Dimensional mail in particular can help you break through the clutter, especially when targeting top executives.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

Customer Experience Matrix

FEBRUARY 8, 2010

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well.

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

Webbiquity

AUGUST 19, 2016

Sam Allcock is an SEO and content marketing professional and founder of Custard Online Marketing. He has industry-leading expertise in online PR, social strategy, e-commerce and database marketing. Twitter: @ CustardMedia.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Customer Experience Matrix

SEPTEMBER 8, 2017

That’s not surprising, since retailers have always been among the data-driven marketers. They’re the R in BRAT (Banks, Retailers, Airlines, Telcos), the mnemonic I’ve long used to describe the core data-driven industries. As a further sign of industry maturity, I’m now starting to see CDPs that specialize in those industries.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Customer Experience Matrix

APRIL 10, 2014

Marketo has described itself as a platform for at least a year now (see this press release , for example) and I’ve been talking about marketing systems as platforms for even longer. the brain”), database (“marketing system of record”) and analytics.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Porch Group Media

AUGUST 4, 2020

In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

SmartBug Media

FEBRUARY 11, 2021

For example, if salespeople are using a spreadsheet and typing in whatever industry makes sense to them for each customer, could you implement a predefined drop-down list of industries that the salesperson could choose from, instead? Hubs Setup: Marketing, Sales, and Service. Can this information be standardized?

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. Reality can be so annoying. So the topic will continue to be popular.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120