Zoominfo

MARCH 4, 2021

Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Leads that haven’t shown explicit interest in your product — cold leads — require more research to find their challenges. Help build email sequences for lead nurturing — the ones that don’t respond to initial prospecting.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Martech

MAY 8, 2023

Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. Dig deeper: What is marketing automation and how can it help B2B marketers? They are not collecting the right data at al. Their data mapping is all over the place.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Email Marketing Automation 117

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Litmus

OCTOBER 11, 2022

Lesson two: Data hygiene. Good data hygiene for email marketing is one of the most important steps to designing high-performing campaigns. Knowing what data points to access, how to store and use consumer information, and ways to routinely “clean” your data can take your email marketing personalization to the next level.

Email Marketing 86

Email Marketing Data Hygiene Personalization Planning 86

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

AUGUST 2, 2020

What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns. Users can meticulously target audiences and find leads fit to purchase a product or service. This data is split into three types: intent, fit, and opportunity. Intent Data. Opportunity Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Litmus

SEPTEMBER 13, 2022

Data hygiene. Regularly checking your subscriber data and data hygiene requires discipline, governance, and proactivity with teams (and vendors) across your organization. Poor data hygiene can lead to poor engagement , deliverability , CTR, and return on investment (ROI) —none of which you have to risk.

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Martech

JANUARY 11, 2023

Automating time-consuming, manual tasks around content creation, management and personalization; campaign scheduling and execution; data hygiene; communication with sales; and lead nurturing, which saves time and improves productivity. Enhanced ability to generate more and better-qualified leads.

Marketing Automation Services 94

Marketing Automation Services Marketing Automation Work Management Automation 94

InsightSquared

JUNE 16, 2020

This real-time guidance helps reps overcome barriers, identify gaps in their process and understand the fastest path to close. While you can likely arrive at your destination without assistance, GPS provides real-time updates and guidance that helps you avoid unforeseen traffic and arrive at your destination more expeditiously.

Practices 177

Practices Best Practices Data Hygiene Buying Cycle 177

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. We’ll talk about some of those data services below.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

The Point

NOVEMBER 29, 2017

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. Yes, there are technologies that will help. If we only had ABM, you hear. Or Predictive. Or Social Media Analytics.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Zoominfo

JANUARY 5, 2021

What happens when your data source and CRM don’t sync up? Instead of working on activities that help close business, they spend time cross-referencing information. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO. “By Let’s take a look.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

MLT Creative

OCTOBER 25, 2011

Correcting data fields and standardizing formats and data elements – data hygiene – are some of the least interesting and most tedious tasks in B2B marketing. Holding on to dirty data can clog up your marketing efforts and your opportunities. Regularly update the manual process of data entry.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Engagio

OCTOBER 11, 2023

Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. Don’t take the provider’s word for it.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Zoominfo

OCTOBER 5, 2021

Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. Market intelligence involves two primary data types: external and internal data. This type of data is not meant or public consumption.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

MAY 7, 2021

Between data services, contracts team, leadership team, CSMs, SDRs, VPs of products, and solution sales team, there were about 40 individuals who were helping on this deal. We had one call where the RFP audience was a total of 67 people.”. From mid-November to late December, Lyon and the team were in full fighting mode.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? I think data hygiene has to fall on C-level shoulders.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

FEBRUARY 12, 2019

Fortunately, we’re here to help. First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

MARCH 3, 2021

Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Leads that haven’t shown explicit interest in your product — cold leads — require more research to find their challenges. Help build email sequences for lead nurturing — the ones that don’t respond to initial prospecting.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

JANUARY 5, 2021

Free Trial What happens when your data source and CRM don’t sync up? Instead of working on activities that help close business, they spend time cross-referencing information. By putting into action both their organization’s Salesforce data and ZoomInfo’s high-quality data, our customers are equipped to hit their number.”

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. Also, personalized communication becomes super easy!

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

SalesIntel

AUGUST 11, 2021

Will you try selling him an email marketing platform just because you think it might help him? That’s where data comes in to help you with hitting right on the dartboard every time. That’s where data comes in to help you with hitting right on the dartboard every time. What Type of Data is Right for Your Company?

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Litmus

APRIL 25, 2022

As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. We have outlined the top five priorities for successful email marketing programs to help create consistency and conversions. Email deliverability. Create a pre-send checklist.

Email Marketing 99

Email Marketing Deliverability CAN-SPAM Data Hygiene 99

Zoominfo

MARCH 8, 2022

Buyer personas don’t hold up The key to generating product interest and brand awareness is sending relevant messages to the right audience at the right time. Many reps may feel they don’t have enough information before making a call, working with patchy, inaccurate data further compounds their ability to do their job well.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Martech

JANUARY 5, 2022

Perhaps it is more helpful to consider the differences between industries instead of differences between B2B and B2C. Not all B2B products are really so expensive or complicated that they require many stakeholders to evaluate and approve over a long period of time. Data hygiene is certainly important in both contexts, too.

Industry CMS 114

Industry CMS B2B Data Hygiene Marketing Automation Services 114

InsightSquared

MARCH 5, 2021

I tried both carrot and stick strategies—with each approach failing to change sales rep behavior and motivate them to take accountability for their CRM data hygiene. This technology will be a standard element of every Tech Stack in the near future, helping successful organizations digitally transform their sales process. .

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Zoominfo

SEPTEMBER 18, 2018

Yet, the prospect immediately starts to see ads for that product when scrolling through their personal Instagram feed. These emails say things like “We heard you went camping this weekend—we think you’ll love some of these products for your next trip!”. Over the next week, they receive several emails from the security company.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

SmartBug Media

SEPTEMBER 27, 2021

Collecting contact information is a key part in your business development strategy, but inaccurate input, unsubscribed users, or outdated information can clutter your CRM and negatively impact your marketing efforts, sales productivity, and customer retention. What is data hygiene? Standardize data input.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Rev

FEBRUARY 15, 2023

It’s no wonder why a recent report from the Boston Consulting Group found that companies with a RevOps team experienced a 100-200% increase in ROI on digital marketing initiatives and a 10-20% increase in sales productivity! These relationships will help you drive alignment and buy-in for your RevOps strategies.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

DealSignal

FEBRUARY 18, 2024

A lead represents any potential customer who has displayed interest in your product or service, whether by subscribing to your newsletter, downloading an ebook, or engaging with your content. Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Martech

SEPTEMBER 8, 2021

Data experts should focus on helping measure and assess campaign and technical performance. Then there are the product professionals. Further, referencing Scott Brinker’s martech role types (marketer, maker, modeller, and maestro) can help provide further direction. Marketing Technologist.

Marketing AI 71

Marketing AI Work Management Marketing Management Marketing Automation Services 71

Zoominfo

JULY 5, 2018

Storytelling Can Help Employers Compete for Entry-Level Talent. But, businesses vary drastically regarding branding, products, sales cycles, and much more. 3 Ways to Operate a More Data-Driven Marketing Program. Data Hygiene and The Future of Recruiting. Let’s get into it! Continue reading. Let’s get into it.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Terminus

AUGUST 5, 2020

Sales and Customer Success intelligence: Help outbound teams prioritize outreach to the most engaged and best-fit target accounts, and provide timely alerts about at-risk accounts coming up for renewal. Alert sales and customer success in real-time about important or at-risk accounts or opportunities.

Top of Funnel 46

Top of Funnel Account Based Marketing ABM Data Hygiene 46