Content Marketing Institute

NOVEMBER 17, 2017

Following Scott Abel’s seven “rights” for an excellent customer relationship with your content as shared at the Intelligent Content Conference a few years ago, content creators must aim for: The right person (to get). Play an entertaining video. Why pursue a captive audience? The right content. AnnGynn Click To Tweet. Presentations.

Content 103

Content Landing Pages Curation Conference 103

Hubspot

FEBRUARY 8, 2019

The silver lining Jabaley plucked from the shambles of his failed campaign was realizing he needed to focus on his customers more. Most freelancers on Fiverr offer skills and expertise in graphic design, digital marketing, writing & translation, video & animation, music & audio, programming & tech, business, and lifestyle.

Merchandising 73

Merchandising Enterprise Management Work Management Marketing Management 73

Heinz Marketing

DECEMBER 6, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Listen in now, read below, or watch the video ! Keynote Speaker.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Work Management Opinions 59

Biznology

JANUARY 29, 2013

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales. Be the catalyst of your natural social media success. You need both quantity and quality of Likes.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Heinz Marketing

AUGUST 17, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I ask him how much of that is a key part of the recipe for success.

Top of Funnel 134

Top of Funnel Work Management Lead Ranking Trade Show 134

Content Standard

DECEMBER 16, 2016

Take a look at these stories about Apple earnings , a minor league baseball recap , and McDonald’s exceeding Q3 expectations due to its all-day breakfast offering. “If the story is specifically written for you and only you, don’t you want to read it? ” 2. Using Chatbots.

Marketing AI 40

Marketing AI Work Management Planning Paid Search Agency 40

Heinz Marketing

JUNE 3, 2019

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I mean, we had leaders from product marketing and sales who joined us.

Top of Funnel 55

Top of Funnel Lead Ranking Enterprise Management Work Management 55

Heinz Marketing

JULY 8, 2019

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everyone to another episode of Sales Pipeline Radio.

Sales Management 57

Sales Management Top of Funnel Work Management Ideal Customer Profiles 57

Anything Goes Marketing

FEBRUARY 18, 2009

If you're in sales you may also disagree as QBs typically get more of the glory but hear me out and you can have your own say if you don't agree. Running back : The players running with the ball on the ground are the inside sales/demand generation team (different companies give this group different names).

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Hubspot

APRIL 3, 2013

This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers. Why won't they ever become a customer?

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

SmartBug Media

JANUARY 20, 2023

During those revenue lull periods, many marketers convince themselves that there is no natural story or narrative they can take advantage of to encourage people to purchase. Ultimately, your goal is to align with your customers’ needs and provide them with what they want. That’s how the Four Peaks Theory helps.

SMS 98

SMS Planning Campaigns Brand Identity 98

Parse.ly

NOVEMBER 30, 2020

Whether you’re creating a blog, an ebook, an article, or a video, you need to have the right data in place in order to make informed decisions on your content strategy and ensure continued investment in your content program. It’s not all about customer acquisition anyway. Look at the NBA, for example. Purpose of content.

Lead Ranking 59

Lead Ranking Webinar Metrics Lead Scoring Top of Funnel 59

Hubspot

OCTOBER 21, 2019

Nearly 70% of Americans play some type of video game each day. While Twitch.tv, the leading live-streaming platform, hosts millions of users that air video feeds of themselves gaming, many smartphone users also find themselves tapping into multiple mobile games per day. A Brief History of Video Game Marketing.

Video Marketing 48

Video Marketing Advertising Agencies Mobile Advertising Paid Search Agency 48

Vidyard

JUNE 15, 2020

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. The Benefits of Video for Sales 2. Where to Use Video Throughout Your Sales Cycle 2.1 The 4 Types of Sales Videos 3.1 Webcam Video (a.k.a.

Top of Funnel 89

Top of Funnel Video Marketing Enterprise Management Work Management 89

Sprout Social

MARCH 27, 2023

How to run a successful social media campaign 7 extraordinary social media campaign examples 25 tips for building your own unforgettable campaign What is a social media campaign? The report’s high impact data and sleek, on-trend design make it shareworthy, which prompts our customers to post it on their personal accounts.

Social Media 131

Social Media Paid Content Campaigns Media 131

Vidyard

JUNE 15, 2020

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. Video for sales. And not just for product demos, but videos at every stage of the sales cycle from outreach through to closed-won and handed off.

Top of Funnel 88

Top of Funnel Video Marketing Enterprise Management Work Management 88

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. The Benefits of Video for Sales 2. Where to Use Video Throughout Your Sales Cycle 2.1 The 4 Types of Sales Videos 3.1 Webcam Video (a.k.a.

Top of Funnel 65

Top of Funnel Video Marketing Enterprise Management Sales Cycle 65

Single Grain

FEBRUARY 24, 2023

thereby more efficiently increasing your reach and customers. 1) Single Grain Overview: Single Grain is a leading B2B digital marketing agency that offers customized marketing plans to grow your business. They always offer customized strategies that works to upscale your profits. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Hubspot

OCTOBER 10, 2018

They then introduced Lenses , a feature that maps users’ faces to add motion graphics to photos and videos. With IKEA’s new “IKEA Place " app, customers can preview over 2,000 pieces of virtual furniture in actual rooms within their home. This makes nurses' and patients' lives easier, increasing successful IV applications by 350%.

Trigger Marketing 97

Trigger Marketing Ad Exchange Display Paid Search Agency 97

Content Standard

SEPTEMBER 27, 2017

More than 400 million Snapchat stories are created and 1.7 Accounts and Stories. One of the best—and most obvious—ways to gain a loyal following is to post consistent, entertaining, and engaging stories to your account. The Washington Post gets breaking news stories out more quickly using Snapchat.

Paid Content 89

Paid Content Paid Search Agency Advertising Agencies Work Management 89

Data Cleaning/CRM Appending

JULY 15, 2019

Let’s look at 5 such tactics – Video Content. A decade ago, it took a lot of effort to simply upload a video , to watch it online was itself an exhausting story, but now it is vice versa, if not videos what else? Videos are becoming popular every day. 54% of customers demand more video content.

Tactics 52

Tactics Demand B2B Social Media 52

ClearVoice

OCTOBER 26, 2018

Initially, Nike appeared to “take a knee,” and alienated a segment of their customers who took offense to the sports apparel behemoth’s seemingly “political” stance and called for a boycott. Niche channels mean crafting ad stories that relate, represent, and reflect diversity within diverse communities.

Studies 63

Studies Paid Search Agency Case Studies Case Study 63

Hubspot

MAY 2, 2014

So, without further adieu, here are the companies and agencies who created the most engaging and successful campaigns on Facebook in the past year. million video views. million unique visitors to the Try My Hybrid website as well as hundreds of PR stories and a number of awards. 3) Results. The ROI of the campaign. 69,000 Likes.

Facebook 28

Facebook Paid Search Agency Advertising Agencies Brand Identity 28

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. I love this because this is something I’ve noticed in successful people.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. I love this because this is something I’ve noticed in successful people.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. Cold emails generate more sales, allow you to network with more people and get you more subscribers.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Albacross

MAY 22, 2019

Checking out your customer testimonials. It’s pretty obvious that they’re a potential customer. For example, say someone Tweets: NetSuite sucks, I still can’t get through to their customer service after 5 tries. When it comes to direct mail, on the other hand, it’s a whole different story. Reading your blog articles.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Metadata

MARCH 18, 2021

Nicolas Vandenberghe: The story. Ilya Volodarsky: Yeah, to finish the story. That’s a great story. And a few years back I helped a friend of mine run a sales team for a telecom company. Actually a small with a lot of funding, and put all my sales reps on SalesForce. Ilya Volodarsky: Yeah. Congrats on that.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Convince & Convert

DECEMBER 30, 2015

Content That Tells a Story. Let’s talk about stories—messages, if you will. It might be helpful to think of these story ideas as angles or hooks for your content. Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. Here ya go.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

What Types Of Content Will Help You Tell Your Story? Let’s talk about stories—messages, if you will. It might be helpful to think of these story ideas as angles or hooks for your content. You don’t have to tell your story all by yourself. Here ya go. Questions and Answers (Q&A). Testimonials. Interviews.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Hubspot

JULY 8, 2018

They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers. Here's an example of a Facebook Page that focuses on the customer. They also consistently post compelling videos that'll have you itching to pack a bag and hit the road.

Facebook 78

Facebook Best Practices Word of Mouth Paid Search Agency 78

Vidyard

FEBRUARY 2, 1999

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. The Benefits of Video for Sales 2. Where to Use Video Throughout Your Sales Cycle 2.1 The 4 Types of Sales Videos 3.1 Webcam Video (a.k.a.

Top of Funnel 62

Top of Funnel Video Marketing Enterprise Management Sales Cycle 62