Lattice

SEPTEMBER 21, 2016

With predictive analytics, marketers get a complete view of the customer, and can pass the highest value leads over to sales, while using a precise customer profile to create customized nurtures for those not yet ready to buy. Too few leads: Another top use case for predictive is averting the scarce leads scenario.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

SEPTEMBER 26, 2016

With advances in technology, marketing moments with prospects and customers are occurring in more and more places – through websites.

Marketing Prospects 113

Marketing Prospects Marketing Marketing Websites 113

Lattice

MAY 13, 2016

Marketing and sales teams need to be transparent with each other about what prospects they’re pursuing, and why. The opposite is true in business as well; vendors have to become more transparent about how they can help customers. Companies need to be transparent about what their goals are, and how those are shared with teams.

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

NOVEMBER 18, 2015

Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers. Growing wallet share from existing customers. Grow Existing Customers.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Ranking 100

Lattice

OCTOBER 9, 2015

For the middle of the funnel, we produce videos telling our customers’ stories to show the value that we can bring through predictive marketing. We also create videos for post-funnel to engage our customers. In addition, we put all of our videos in our sales enablement tool, KnowledgeTree, for sales to send to their prospects.

Top of Funnel 100

Top of Funnel Video Marketing Lead Ranking Lead Scoring 100

Lattice

MARCH 16, 2016

As marketers, you’re always collecting data about your customers and prospects but there are a few challenges: The data is spread across multiple sources in different formats: How many of us have had to go through spreadsheet hell while trying to standardize simple things like company history, HQ location or annual revenue?

Lead Ranking 100

Lead Ranking Lead Scoring Forrester Act-On 100

Lattice

MAY 10, 2016

We’re seeing extreme growth right now in marketing and sales organizations that collect an ever-growing amount of data about their prospects and customers. Getting alignment between sales and marketing is crucial for any company that wants to grow beyond its start-up stage.

Leads 100

Leads Lead Marketing Qualified Leads Forrester 100

Lattice

APRIL 13, 2016

Content that engages prospects with current customers. Using big data to identify buying signals and customize the customer experience. How real time engagement keeps customers happy and creates advocates.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

MAY 4, 2016

On the other hand, intent data can be used in many ways beyond identifying prospects. Prospects and customers are leaving a data trail everywhere – whether it’s on public forums on the Internet or your own internal databases – and intent data is a key part of this trail that marketers can access and utilize.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

JUNE 23, 2016

Robust, enterprise-grade security is vital when it comes to customer data. And that is just the initial cost, that doesn’t take into account the loss of future business, as data breaches will diminish the perception potential new customers have of the brand.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Lattice

AUGUST 9, 2016

Empower marketing and sales to run detailed targeted campaigns that rely on a customized insights, rather than automated emailing. Look into how you can personalize or customize events, direct mail, online advertising and web sites for your prospects and customers.

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

MAY 3, 2016

With the newest version of Lattice Buyer Insights, Salesforce customers can now transform their selling efforts by accessing the power of predictive analytics and data in an enterprise-ready way right within the Sales Cloud. so that reps get a 360-degree view of their prospects and customers.

Enterprise Management 100

Enterprise Management Lead Ranking Lead Scoring CRM 100

Lattice

MAY 24, 2016

CDW , Dell , EMC , SunTrust and more run account-based marketing and sales development programs across tens and hundreds of thousands of accounts (direct & indirect channels, targeting customer expansion opportunities as well as net new customers). in minutes. What good is a score if you can’t put it to work?

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

JANUARY 6, 2016

Here are a few ideas from our customer base to get you started. If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest leads are located. Field Events. Here’s a tutorial on how to make this happen.

Lead Ranking 100

Lead Ranking Lead Scoring Planning DemandBase 100

Lattice

NOVEMBER 13, 2015

How Predictive Marketing Can Help You Acquire New Customers. Take it a step further and develop talking points, tips, hints and best practices so sales can have the most engaging conversations with prospects. But marketing and sales may not be aligned on the same path to get to that end.

Acquisitions 100

Acquisitions Planning Lead Ranking Lead Scoring 100

Lattice

OCTOBER 12, 2015

Once that is all in place, marketers can then focus on building advocates within their active customer bases. Always on air cover campaigns : When a prospect converts into a lead, think about putting your message in from of the entire account and continue to stay top of mind. 5 Ideas to Build Success with Account-based Marketing.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

MARCH 15, 2016

How will it change the way we engage with our customers and prospects in the future? For example, a B2B company trying to figure out the characteristics that make a prospect likely to convert into a customer would use supervised learning by showing hundreds of examples of previously converted prospects.

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100

Lattice

OCTOBER 5, 2016

Make a set of standard toolkits available and make the customer responsible for the output of the AI as well as the business outcome of the deployment. Through the course of engaging with the end-users and continuously refining our solutions, we have learnt five important lessons about creating measurable value for our customers.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

DECEMBER 10, 2015

For the class of models marketers deal with, the right output is almost always a probability that a target (customer, prospect, user) will do something positive and valuable in response to a stimulus, in a given period of time. The customer with the closed sale should be the one with the higher probability according to the model.

Lead Ranking 100

Lead Ranking Class Lead Scoring Training 100

Lattice

APRIL 11, 2016

Too narrow means that the model can only be applied to one situation, and will not identify prospects that are actually a good fit for the company. Leads and customers are likely to behave differently in different countries; what you learned from one country or region is not always applicable to a different one. Geo-Sensitive Models.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100