customer Price Related Topics 
Paul Gillin
JANUARY 24, 2013
New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.
Paul Gillin
AUGUST 29, 2012
This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. The thinner diapers addressed the number one complaint of diaper customers, which was bulk, while also reducing cost and environmental impact.
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Paul Gillin
AUGUST 19, 2011
. “I try to get out of the office at least a couple of times a week and connect with the customers,&# he said. He ticks of the two factors that most influence customer loyalty: “Cleanliness is number one by far. Customer service is number two. Scott Wright has no choice but to know what makes customers happy.
Paul Gillin
MARCH 13, 2012
Many US vendors assume that success in emerging markets is a matter of selling their North American products at a lower price, but this ignores the different ways in which IT is evolving in these growing economies, Ng said. Reality: A wide range of customer needs exist. She listed five common misperceptions and realities.
Paul Gillin
MARCH 13, 2012
“Volume is going way, way up and price is going way, way down,” he said of the new software market. “If If [technology companies are] going to drive large-enough volumes to support the revenue levels they’re used to, they’re going to have to drive the number of customers way up. today to 82 cents. Can Microsoft compete? “We
Paul Gillin
JUNE 22, 2012
It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. They’re also more likely to be involved in customer service, supply networks and multi-channel marketing. basically, they’re assuming a more central role in business strategy.
Paul Gillin
OCTOBER 9, 2014
This is because developers and customers want safe choices. They fail for two main reasons: Customer preferences change or a new platform comes along that delivers a new kind of value. Linux on the desktop has never challenged Windows, but I think that’s due more to usability issues than price. It has critical mass.
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